Tip:
Highlight text to annotate it
X
Ah, Tarquin. I’m so happy you could drop by.
And how are our videos doing, Tarquin?
Well, um...
...our videos are getting...
...quite a few views.
Tarquin, I believe I have made it abundantly clear in the past
that my aim is total YouTube domination.
I fail to see how I am to achieve this aim when I am supplied with such paltry statistics.
I need more, Tarquin.
I need to know which are the most popular videos.
I need to know who is watching them, where they live, how old they are, which parts they like best,
and most importantly, how they are finding the videos.
I WANT those statistics!
Get them for me, Tarquin!
Poor Tarquin. But his boss needs this information to try to understand his audience
and to see what might need improving.
Luckily, YouTube provides a tool for this: it’s called “Insight”.
You can easily find the Insight data for one of your videos
if you go to your video’s watch page and click “Insight” just above it,
or alternatively through your “My Videos” list in your account settings.
When you first arrive at your video’s Insight data, you land on the “Views” page,
which gives you general information about how many views it’s getting and how popular it is in different countries.
You can use the graph at the top to select a date range for the data you want to view, and the map to select a region.
The “Discovery” tab is particularly interesting, because it tells you how people are discovering your video.
You can click on some of the entries to discover a little more about them;
for example, if you want to know exactly which search terms are being used to find your video,
you can click on “YouTube search” and have a look.
Well, according to this, my “Edit your videos online” video
is mostly being found by people searching for “how to edit YouTube videos on YouTube”.
Now, there’s a surprise.
“Demographics” tells you more about your audience broken down by age and by gender.
The “Community” tab gives you more information on how many people are rating or favouriting your video,
and even the kind of words they using when they comment on it.
Under the “Hot Spots” tab you can find out how interested people are in your video,
which parts they find fascinating, and which parts they find boring, and aren’t bothering to watch.
You can also get some statstics for all your videos together,
which is useful to get a general overview of how your channel’s doing, and which videos are most popular.
To be useful, the Insight tool needs a minimum of information to actually work,
so you may see the “insufficient data” message,
which means it hasn’t yet enough information to give you statistics that would be particularly useful.
Hopefully, once your videos start getting more popular and more and more people start watching them,
Insight will start to deliver some interesting results.
Then you can look at your statistics and use them to plan your next video a bit more effectively:
how better to market it, which tags would be more useful, and all kinds of interesting things like that.
Or, if you work for an evil overlord, you can compile them into a useful report which you can give him.
This is excellent work, Tarquin. Well done.
Now nothing — nothing! — stands between me and total YouTube domination.
Tarquin, release the cute cats!