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In this video I am going to talk about why you must spend 90% of your time in optimizing
headlines and 3 steps to optimize headlines for lower bounce rate also I will give you
one bonus tip for optimizing headline for search engine at the end of this video so
make sure you stay till end of this video
In your website first thing people read is the headline think about when you read news
paper first thing you do is read headline and then you decide if you want to read further
similarly in a website people read headline first and then decide if they want to read
further according to research people read headlines five times more than the rest of
the webpage hence your headline means people staying on your website or bouncing not only
this but optimizing headline will give you disproportionate results in terms of conversion
there are lots of things you can optimize for conversion and optimizing headlines is
one item in the long list of things you can do for conversion but the result you get by
optimizing headlines are far superior than the other item if you just optimize your headline
and nothing else you would get 80% of the results than optimizing everything else this
is why you should spend 90% of your time optimizing headline so here are the three steps for optimizing
headlines for low bounce rate number one match visitors expectations number two intrigue
the visitor enough to read further down the page number three get to the point so lets
talk about matching visitors expectations when people see your headline in search engine
or social media or any other page they click on it because they want a specific thing after
clicking on the link if they don't find that then they just quickly leave the website hence
for lower bounce rate title should match visitors expectations the way to achieve this is to
write rest of the page first and at the end write appropriate headline the next step is
to intrigue the visitor this can be done by describing the end results which is enticing
and most importantly believable don't make end result sound boring for example I will
teach you how to make hundred dollars a month which is quiet boring instead say I will teach
you how to become financially free something to make this goal sound more enticing and
interesting so they keep reading further down the page don't forget to make your title match
visitors expectations when you are trying to make the title enticing last step is get
to the point quickly don't ramble around just get to the point quickly and talk about specifics
of end results for example I will help you achieve X within Y days with Z money if you
selling some product then leave the money part out just say I will help you achieve
X within Y days alright guys so this is the real example of how the title should be the
title is how to loose 20 lbs of fat in 30 days without doing any exercise so this matches
visitors expectations where he teaches you exactly how to loose fat without any exercise
in 30 days so number one it is a matches visitors expectations number two it is enticing people
want 20lbs is exciting and number three he gets to the point right away to summarize
match visitors expectation intrigue visitor enough to keep reading further down the page
and get to the point wait till end of this video if you want to learn how to optimize
title for search engine
this bonus tip is about optimizing title for search engine make sure important points in
the title are in first 65 characters because only first 65 characters are shown in search
results especially google search result every title should be optimized for one to three
keywords do not exceed more than three keyword ideally you should have only one keyword and
which appears only once in the title if you want to know how to do keyword research then
subscribe to my channel and I will upload the new video real soon until next time