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Retro: Nokia 7710.
Announced November 2004.
At first glance, the specifications of the Nokia 7710 look very contemporary. A Nokia
smartphone with a large 3.5" 640 x 320 pixel touchscreen display, a completely new version
of the Symbian operating system plus strong multimedia support, it doesn't sound a million
miles away from the new Nokia N8. But this is November 2004, not November 2010.. and
the Nokia 7710 is one of Nokia's most notable failures.
This was Nokia's first production touchscreen phone.. and basically the last touchscreen
device they made for four years until the Nokia 5800 was released. The 7710 also came
two years before the iPhone brought Apple's take on the same idea to market.. and ultimately
it was the iPhone and not the 7710 that redefined the smartphone market.
When you look a bit more deeply at the 7710, the reasons for its lack of success are perhaps
more obvious. This was a GSM-only device, supporting GPRS and EDGE data with no 3G or
WiFi connectivity. Practically, it meant that most customers were limited to download speeds
of just 48 Kbps, less than the speed of a dial-up modem. Nokia had introduced their
first 3G handset (the Nokia 6600) the previous year, and the Nokia 9500 (also announced in
2004) featured WiFi support. So, it's not as if Nokia couldn't do 3G and WiFi.. they
just didn't do it with the 7710, a move that effectively crippled it.
There were other problems as well. The 7710 was hampered by a slow 168MHz processor, fairly
typical for the time but really quite underpowered for a big screen smartphone like this. The
7710 also had limited internal memory, but again the technological limitations of handsets
from this era really made that inevitable, and Moore's Law usually helps to fix most
performance problems. One of the big differences between the 7710 and the original iPhone is
that the iPhone had access to much more modern componentry, especially a significantly faster
processor.
The price tag of €500 before tax and subsidy also made this an expensive phone, combined
with quite a few rough edges on the Series 90 operating system and a not terribly good
display, the 7710 pretty much bombed in sales terms. A number of 7710s were retro-fitted
with DVB-H receivers to pilot free-to-air mobile TV, but other than that the handset
virtually vanished.
Given that there was obviously real consumer demand for a phone like this, at the time
being met by the likes of the HTC Blue Angel and the Sony Ericsson P910i, then you would
expect that Nokia would pick themselves up, dust themselves down.. and come up with something
better. But in fact, Nokia cancelled the entire project and operating system and didn't return
to the touchscreen market for another four years.
The repercussions of the 7710's cancellation are still being felt today. Although some
of the work done on this phone was folded back into mainstream S60 devices and carried
forward into Maemo (eventually leading to the N900), Nokia effectively wasted the chance
to be the market leader in touchscreen smartphones.
These days the Nokia 7710 is quite collectable due to its rarity and unusual design for the
period, typically selling for €200 or so in good condition.. although given its flawed
design it is unlikely that anybody still uses one as their everyday phone!