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one thanks for coming my name is brian parker and you're probably wondering why is the guy
uh... any fire department uniforms sitting up here
uh... i'll actually worked as a television news reporter for eleven years before i make
the switch to
uh... fireside and i work as a communications officer for twelve and always find rescue
which is the second largest
fire department in the state of oregon anti manage our uh... social media presence in
our online presence it's uh...
it's a great job and i feel like i work for the good guys i do work for the best
uh... but
a lot of people here might my friends i worked at k two newsbusters recently for six years
is a
uh... t_v_ reporter hands
you know are left t_v_ news two years ago
right win
uh... social media was really becoming of really useful tool for
uh... fritz
uh... television news stations
and i wrote things i think the most about being a t_v_ reporter
was somebody dies
uh... in a crime
and it's your job to go knock on the door
of either the family
or the bad guy
uh... who in the bag i always has a big mean dog
and um...
and because you try to get a comment or you're trying to find
uh... the bad guy ants
that was always really hard to do
which social media came along and i think this is just happening when i left
you can actually reach out on twitter or face book
and
ask your viewers ask republican sometimes people would come ford say all you guys
i know where that guy lives i know who that guy is are not in fact i got some dirt on
that guy
and it was a great way to gather the news you know i know a lot of us in here are government
employees and so our our hope today's is to give you some insight into
how they gather the news
and com
maybe how you can get your message out
cc how see how they work so
let's get started um...
and we're just gonna run down the list here in and zombies if you guys uh...
uh... have any suggestions just let me know on the first question is can you give me some
examples of how you use twitter face book
to gather evidence
will start with frank munching from fitch w
from cigarettes are i'd manage uh... ke genetic commons website and uh...
our social media strategist face book twitter
uh... the best example i can give uh... happened at two in the morning
during the tsunami
uh... alert
uh... when japan had its earthquake
and of we had risk of potentials nominee here and they were in close
and the story broke a you know around ten thirty eleven o'clock at night and i wound
up
from home in my pajamas which is what's great about social media
you can actually do reporting without going to work
uh...
reporting as we learn information
i would on twitter
and so yes we published our website but there were times so i put it on on twitter first
because people need to know ants we're not trying to get pages that pilot run inform
the public
we'll try to form one every platform so we put it on our website but i would also treated
and really for the first time at that level we used face book not as a gave on his acute
behind-the-scenes photo from set
but face because we're reporting the news
but then what was really interesting
was faced with became a crowd sourcing platform for viewers at the coast where they were posting
on some my posts
additional local information and we didn't have somebody at the coast yet uh... you know
store is an hour and a half two hours old
who's really fascinating to watch the conversation happen on our face book page so
not only using and when we got alerts
end of the key website that reports
uh... salmon orange is actually trailing nowhere behind and so we knew and had reported that
it had gone from a watched a warning
and mickey website didn't have that on the so we have a look at that face book
folks at the coast were eight we just had
you know three a m
the warning siren just went off and important was really fast and you see that dialogue
take place why i just want to interject so and what were you doing with that information
in those pictures was that been
getting transmitted out that's the three sixty from an icon marvel background twenty five
years is t_v_ pushing information through the box at the viewer
and missed three sixty where news desk is them
you've got warmly its people we can contact interview
uh... information that we can report on air saying online someone is telling us this
phone calls we can make to confirm that
well it regards to seventy staffing pets we don't have to staff anymore to send all of
those places and suddenly you have a all of this content now that we didn't have before
that we desperately need because
on the scene i mean i specially your filling twenty four hours news those are things that
we would not be able to do with the limited crews that we
example i think it is to u_s_ all remember the pbx blue balls at about a year ago
that was a phenomenon people hurting and started treating about it with that cash tactic exploded
into
comedy yeses people came up with clever little lines for it
but it really lettuce pinpoint who was hearing in what area isn't
how far away people were and we sent a reporter the next day today area where most people
we're hearing it
she was able to walk around and actually find
the spot where there was a pipe bomb
though we would not have been able to do that had we not had so much information from hundreds
of
people
who are following that has had been able to do that
how we use it not only to find people but to get story ideas to tweed out hate you know
about this
you know can you contact us with this information gets sent different places it is in valuable
i have
i don't know how to get a job honestly beforehand
without this because you do you have direct access to people
unanswered prayers and i'm still here but i treated questions to him and to be able
to get a response
back sooner than i ever would have been able to go through his p_r_ person calls back that
kind of thing so it's it's direct access it's unbelievable
good examples and for those of you don't know call click uh... tweaks from the anchor desk
as the anchors
the cajun newscast and that's you know that's that's something that doesn't sound like a
though doesn't it
but how cool is that you can actually reach out and talk to you a name for all the sector
in the newscast that and face book
and he did
doesn't remember how we used to do and i'm old enough i've been in the business about
thirty years of used to be about eight-year u_p_i_ wire the describe things out
we had to rate wait long enough for different and rip it off and so so much you know more
uh... fast with twitter and facebook it social media now couple examples frank mention the
tsunami
uh... we're on the air continually from
eleven o'clock at night till the next day and i came in started at two thirty in the
morning
and i remember the first reference i sought to the fukushima nuclear plant was on twitter
from news agency
were being asked to talk about things live because japan alaska things are going on and
we need to gather information we need stuff to put out
and when i'm not talking
i want wetter and we have a feed and i'm watching c_n_n_ and reuters and everybody and that's
the first place that i saw something that that and something clicked in we spend i i
think i said on the air this is going to be the biggest part of a story after we recover
from the tsunami waves and the warning our coast is what's going on and it was just from
a twitter feed from some news agency came out a lot faster they're going to get off
the old teletype machine
i do a lot of things live on the air cuz i maker in the morning newscast
and oftentimes
are crucial to say there's a fire in houston texas it's huge it's five alarms they have
helicopters will take the houston feed from a helicopter a_b_c_ affiliate there
but i still the information talk about and if i can get a from a wire uh... i'll go on
twitter in search and some place there's a t_v_ station or somebody in if i just searched
you know houston fire building
all get information now
i do preface if i bring that over the air
this is from twitter who's from still source of information and people need to understand
devices from two other somebody said a hundred forty characters and that's the accident to
this
there's some kind of qualification to that
but it's still a source for breaking news like that
great examples thanks
so high remember when i was a t_v_ reporter
uh... you would like to get that exclusive detail
you don't think anyone else has been you don't know what kylie bo she over case w has a detail
and so huge holding that's why the exciting thing you wait until the five o'clock news
of the eleven o'clock wins and then you break that detail or you break that story
do you withhold
these days information from twitter or face book
so that you can then break that news on the newscast or is it more importance to get that
information out
and so you're the one who broke it is the case calico she comes along it
you know ten minutes after you do it with the uh... it breaks the same news
outlet
i don't break is like a needed as haha unmolested
that requesting
it depends on how specific the information is cuz im not foolish to know that my bread
and butter is my television station which pays my paycheck
earns money by people
eyeballs watching the news we're going to the internet
so i have to protect that
if it's an advance that i'm going to that's happening that ideal everybody's gonna know
about
i want to be the first and a tweet about it coming to get there are many pull my phone
out with a look at who the other reporters i mean to see if i could be done with the
picture and some information
it it's attended on a story that i've been working for a few days information that high
militant nobody else has because i've worked hard to get that
and to protect that information i might teens to add a little bit
but i don't want to give the competition the laid out for the next our talking about it
on twitter from four o'clock on that gives the competition a whole our to figure out
exactly that same information and have it by five o'clock week we can't do that we're
not in the position yet where
news is the money maker the money maker for television stations and newspapers is of course
the actual content that we
put out there
that set up i think that you can't ignore twitter we talked about this a little bit
their new guidelines that say you should never break lease on twitter you should always great
news on your station websites that you get the clicks that count
i don't know if i agree that with that so much because in some situations you want your
brands to have to wait in your brand is more than just your website your brand is your
reporters it it's the content that you're putting out there you what people don't think
in their head
breaking news teaching news or cagey w
those kinds of things so if you are getting some information i don't think you're gonna
hafta it's just you have to protect those things that you park to really hard to
generate on your home
i think the to do
way of time but is a good example uh... tidbit that you sure no one has i can see holding
that i've you know that died lines for reporters actually put out by newspaper editors and
i think that says a lot
uh... that's to me a ten year old way of thinking and that's ridiculous if you want to be counted
four for breaking news you did you give people the news wherever they are
as soon as you have it confirmed
report what you know when you know it
motions service business and that's it this service to withhold that kind of information
and so when i retire at that study and i just cracked me up
that they're telling their newspaper people to not put the information out when they have
to sit on it
and what we found you know so so you can do it for the right reasons which is inform the
public or you can
for selfish reasons also put the news
out when you get it because frankly
half the time that we think we have an exclusive
and we might try to hold it for the five
are reporter
had a source
who have the information is that really likely that there is only one person who has that
information who only talked to one percent
so half the time that we tried back
back in the day of label will hold it for the five
somebody else where the forum and not only did we get beaded five but we missed out on
the chance to
really established a brand which is look
when news breaks we will tell you on whatever platform we can on whatever platform interest
received so much short answer is were news breaks we reported and we put around we don't
feel that hurts to have to have a your eleanor website dr clicks through on a great example
was yesterday that eighty four's
week is a blur
the judge decides that were going to have a death row execution on august sixteenth
big news
weeps we did it
i meet oregon hasn't had an execution in fourteen years
we didn't have a story on the website yet we only knew one sentence at that point so
there was no more information that we're withholding weeks we did what we knew
we wrote a story
as we entered background which is history of executions we treated battling
but i think when you have news reporting
alright example i think it would be the sends an exclusive emails we got from teh reform
and during the coming from an investigation
those are absolutely things i'm not gonna put on twitter anna hogan forty characters
because that's something that we worked weeks to get
in that kind of situation is not technically for breaking news in the sense that something's
happening at this point
never would we hold breaking news this is happening you need to know that this is what
you need to know this is how it's going to impact to you
it's does
those special things that we've been working on this enterprise stories that we're not
going to tweet
because that is something that is
not necessarily the bright form at that
it's a foreign after the fact in those situations i think to encourage discussion about that
information but those are special things that we enterprise
and that would be the example and get them
of with
when you would withhold something
right i will leave a little bit of time for questions here because i don't want sure some
of you guys got some great questions
briefly
what is the wrong way to use social media face book twitter and anusha
colorado last year for the first time
why don't we found that yet because it is so new
uh... but i know
we have people that follow ballpark kitchen news social media which would be face book
for twitter
and most of us have individual counts
and and i would think
the wrong way would be to digest
saturate people with
information
over and over again most of it being uh... what michael promotion it eases without giving
uh... content
uh... and i think we
over time have learned that the the more you do that
and and you're not uh...
selective about
what you're actually communicate to people who follow you
you're just gonna you're just gonna bore them and and and saturated with too much tougher
than i could be interested
i think it related to use it is to not use
and they would have this platform here that doesn't cost you any money to set up an account
aunts and not want to interact with your viewers to useful
race and to use it as suggested tease machine coming up at five you're going to see flop
that's completely misusing and i see a lot of stations of the certainly in this market
that are still doing that
and there should be no reason that every story that gets posted on the website
isn't stable winds unflattering basement too i mean these are plaque
forms that we have
access to granule people that may be
you know in this market up a lot of people tell us they don't have televisions and and
there's a way to reach those people
they don't have televisions but still value
news so i think
hands-down not missing
it's the biggest mistake you can make
uh... gender self-promotion
content freak suites you know if you want content come later black people
uh...
no clicks rooted in a place to go
i'd love the idea of not using this used in the heart of the biggest i would say the biggest
state is not listening
using it has a talks only one-way channel that unbelievable
uh... information that we get by listening and by following rather than just pushing
and is that how
professional communicators can get your attention
i would want to live in the other way of summing up in real time for breaking news were falling
thousands and thousands of people
but i wouldn't want to not get the email
not get the phone call i mean really weird its ur carl's example of we are multi platform
communicating and and
we have an abandoned the others it's sorta stupid of me
we've got three minutes
they were questions
uh... yes sir
absolutely for outpost occasionally we have niche
twitter channel so i think that's really important to contact specific you know
i needed does a lot of things on as a reporter on her account but i would never do on the
station breaking news account and vice versa
and the same way our are breaking news account breaking news i mean we know what you sign
up for were not gonna bug you with a bunch of other stuff i'm for saying no to the program
department of can you put this on other n_b_c_ chopped off
uh... on face book we put funny videos you know we put photos from behind the set just
not here just you know uploads during the showing up close for photos of this what's
going on to the newscast that people enjoy and want a relationship on facebook twitter
there's a lot of just the facts at least for the news channel
intends to like the time of night i've noticed my
twitter followers kids selling about ten o'clock and so there is and i'll say
on-line personal account at ten o'clock tonight at seven with the say during the day when
people after more news
and facebook i've really genuinely believe that people are friendly me so i'm gonna show
them thousand pages of my god and i apologize for that advanced
but doesn't think that people expect to win the friend you are not just any t_v_ news
because if you want me as you can file the katie page if you want to know acid one out
of a crime scene stuff that's going on then you're gonna follow us and and work and get
back to you
the and be aware in this direction
a business where people want to know what's ur feel so they know what they said all time
sunfish but i'm a lot more personable a lot more personal information
so people get the nuts who want to be our friends who want to be friends on facebook
what it feels so with their friends we worked on the news as well
we have warned that it one question
the gentleman in the red shirt
we can we get
we have to get a lot of information about a lot of things and that's just a corker wasn't
in our business of of get gathering information then it has to be uh...
examined and edited and verify spin get a fair fight is sourced
and not have worded it's something that you you verified
gather all that information and the report
it's an extremely whenever the