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I hate briefs
I deal with them
(you know)
but I love them in the end
because I realise that
the more difficult
they are,
the more exciting
is the response for that.
So if you have a really particular problem,
if you think of something which is impossible in the brief,
go there ,because this is the way you can do something
which is really original
and really new.
So
when I'm saying that it's impossible to [work with a brief],
at the same time
the other part of the brain
is fighting
with (you know) the first one.
And it's very normal for me
to - after all this discussion- say something like
"now there's no way... unless"
and after the unless comes the good idea.