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Hi, I’m Buffy Swinehart, and I’m Aflac’s Cause Related Marketing Manager, and I’m
here to talk to you today about the Holiday Balloonicle in the Macy’s Thanksgiving Day
Parade. A balloonicle is actually a combination of a balloon on wheels. We start with an idea,
or concept, and we wanted to make sure we created a balloonicle that reflected the duck’s
personality, so you will notice that our duck will be going through the snow on a sled,
dashing through the snow, and we wanted to make sure he was doing lots of activity, like
he would in a commercial. We’re also selling a plush version of the Aflac duck, I’ll
give him a squeeze, “Aflac!” And these are on sale in Macy’s across the country,
and they benefit pediatric cancer treatment and research, and you can find out more on
Aflacholidayduck.com