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amplify your message with thunderclap. The folks over at under clap were going to be
able to tell you all about this new tool that is just become available to agencies during
our [ Indiscernible ] program. If you have not been to how to .gov. One of the [ Indiscernible
] that are available and today you are going to hear about it. Many of you out there part
of the federal community of practice. [ Indiscernible ] hottie is thunderclap in your agencies we
encourage you to share with the social go past 10. We will share it on the listserv.
For those of you whichever way you like if there's going to be [ Indiscernible ] --
>> Justin, are you still there property? Chelsea, why don't you start.
>> We're excited that you have all tune in today, thank you for joining us. My name is
Chelsea Orcutt and I am they had about reach out thunderclap. I focus on user experience,
digital strategy and some business development. Today we will be focusing on thunderclap.
A cloud speaking platform that helps you synchronize social media to amplify import messages and
help your audience be heard better together. We are based in New York City and we want
-- [ Indiscernible ]. In the past year we have been around we have seen some really
incredible campaigns come through and we will share a few of them with you today so you
can see some examples of why we were so successful. An overview of thunderclap before we get started.
What you do is create a campaign with a tweet sized message. We blasted out and then you
create a wave of attention. a few takeaways from today's presentation. I will show you
how to use thunderclap and when to use it. Who will walk you through how to create a
campaign. And we will show to how to effectively promote your campaign to make a big impact.
Also would have received a couple links in the cap box that were sent before the presentation
and those are a link to our homepage. A link to our guide which is the -- for a successful
campaign and a link to a sample campaign which we will show you later in the presentation.
Keep those in mind. With that, I will hand it over to David casino who is the founder
and CEO of thunderclap. >> Great to be here today. About 18 months
ago, there was a bill on the Senate floor that was just about to be voted into a lock.
It would allow the Attorney General the right to shut down any website anywhere at anytime
by issuing a court order and if someone -- as someone who makes his living off the Internet
I got really offended. I was upset, I didn't know what to do. I started posting messages
on social media. I changed my photos on various sites. And I called [ Indiscernible ] for
the first time in my life as a 30 something to voice my concern. From the same time I
went for a walk one day. I went through County Park. Where the occupy Wall Street -- were
encamped. Were New York City. I heard something they were using a -- they barred from a nuclear
war protest in the 80s to get around legislation. A local ordinance that you can't have electronic
-- in a public space without having a permit first. And there was no way they were getting
a permit. They may or just wanted them out of there so the way work is whoever is speaking
with say a few sentences and anyone within earshot would repeat it verbatim and everyone
behind them would repeat the message verbatim and so on until the message would travel throughout
the entire Park. I stood memorized an about me. There's no way to do this online, on social
media. A message and amplify it solely powered by human voice. As a developer and someone
who builds things, I went straight home and I even skipped going to the office on the
way back and started working on a prototype. Two to three months later thunderclap launched
and one of our first campaigns, we were have [ Indiscernible ] a Rolling Stone journalist
to a thunderclap are on Wall Street reform. Matt -- support this thunderclap and he exceeded
the goal of 500 supporters. By the end of the week had accrued almost 2000 supporters
we blasted out all the messages on his behalf. He certainly got people's attention including
that of Twitter who promptly shut down thunderclap. Him and they didn't know what it was, all
these tweets and messages come through and so we immediately added Facebook support and
relaunched within a week. Him in the meantime we spoke with Twitter and worked out there
concerns and they did know what we were doing. Eventually within three to four weeks we were
back on Twitter's platform as well. We are now part of there preferred partner ecosystem.
We are on good terms with Facebook Twitter and out [ Indiscernible ]. We were excited,
we build something people are starting to us and we thought this was a tool for him
and activism in protesting and causes witches a lot of our earlier content. Within a month
or two we started to receive brands look to thunderclap to see a way they could amplify
their messages by using our platform. In the first that we talked to was [ Indiscernible
]. Every year they run a one-week program where that lots of programming about sharks
and this year was special. The 25th anniversary. They saw thunderclap as a way they could amplify
a message. Not about their show premiering, since he didn't think anyone would want to
support that but about something or fans cared about and that was shark conservation. They
treated thunderclap and -- exactly when the show premiered and at this point we thought
there's more to thunderclap than just causes and political issues. Anyone can use thunderclap
to create messages that people care about. Let's jump right into a. I will pass it off
to Chelsea who can tell you about how to create a thunderclap and the DNA of successful thunderclaps.
>> Thanks. We have seen successful campaigns that have come in over the past year. A common
thread that runs through all of -- that makes them so successful and resonates so well with
their audience. We're going to break that down into four components. Branded assets,
something people can really round, an event happening in the organization or agency and
network that is being very successfully leveraged by social media and other channels. For example,
the US Green building Council just launched a thunderclap for their lead works campaign
which is awareness about the benefits of Leed certified buildings for the environment. There
was a message. The event was the weeklong campaign going on now. policymakers, constituents,
anyone who is aware of the benefits of Leed certification. They're inviting all four of
these components. Another example is the [ Indiscernible ] and the music awards show. Jenni Rivera
passed away in a plane crash and the award show wanted to pay tribute to her in a unique
way. The event was the award show, the network that they leveraged were Jenni's fans and
the viewers of the show. What was cool is they [ Indiscernible ] during the awards show.
They referenced it throughout the show, and at one moment they chose thunderclap to go
off for a of applause. It was a good way for the fans to have a collective experience and
so they are really making their voices heard. One more example we just mentioned, shark
week, their message is endangered chart conservation, the event is shark week and the network was
viewers and impairment was. Campaigns from all different industries, all types really
can use this formula to get the message across and get fans excited. With that, they have
those tips in mind we will show you how to create a thunderclap campaign step-by-step.
The first step is going to our homepage and you will see in the upper right corner a button
that says start a thunderclap. Click that and he will be taken to this page. As you
can see, there are a number of empty fields and we will walk you through each one of those
and show you how to fill them out. The first one is the title. Name your campaign. Keep
it simple. You also choose a category. We give you a drop-down menu and you can pick
the one that is most relevant to your campaign or agency. This next one is the most important
part of your campaign. It is the message. This is your opportunity to tell your supporters
simple and actionable. Make sure your supporters know exactly what they're signing up to accomplish.
Every message also has a link. This one is important because it needs supporters -- lead
supporters to the action they will be taking when make click the link. This can be any
page that rarely illustrates what your supporters should do to help your cause. In the past
we have seen YouTube videos, petitions, donation pages, earmarked sites, Facebook page, anything
that explains what the action should be. Next, you have the opportunity to upload an image.
Just make sure this is visually stunning and captures your audience's attention. He also
have a chance to write your story and tell your supporters why your organization matters.
To provide background about your cause, explain what their support means and even include
a paragraph on how the cause works and what they are signing up or. Next determine who
you want to reach. We give you three options. 100, 250 or 500 supporters and pick the one
that makes the most sense for your organization in its size and reach. We recommend you selected
modest goal starting up because even if you exceed that every supporter counts. If you
start with 100 supporters and you get 300, every supporter will have a message from your
can't. If you don't meet the goal, the message will not be shared. Make sure that your message
gets distributed. How you want it to. With thunderclap you have the opportunity to only
timeline of your campaign. We let you select the date and time that your message will be
shared and synchronize Social Media so you know exactly when your message is going to
be sent out to everyone's account. The best way to do this is -- in conjunction with a
launch or around or anything that's a major milestone for your organization. To go back
to an earlier example, the lead works campaign is this week. At the thunderclap when this
week. Jenni Rivera went out during the award show. Get strategic and think about when the
most people are going to see your message. Next we ask that you tell us a little bit
about yourself. Share your story. And explain a little bit about you or your organization
and why you created a thunderclap. We also want to have a little contact information
so we can keep in touch with you while your campaign is going on. We will send you updates
on milestones. When you reach your supporter goal, when your campaign goes out, etc.. When
you send all of those out, hit submit and we will do your campaign and you can get started
promoting. We will show you an example of a campaign that is going on right now.
>> This one is live, being run by the Fairfax County government. In Virginia. 30 easy emergency
prep ideas. This one is just to raise awareness about emergency preparedness in the community.
The message is super clear. It is first person so [ Indiscernible ] they're pledging to this
emergency preparedness initiative. You can see their progress on how many supporters
they have so far. They're doing pretty well with 11 days left. They're image, their story,
and the even explain what is going to happen when the thunderclap goes out on September
9. Contact information down here, and you can see the recent supporters on the site
as well as [ Indiscernible ] supporters. And a little bit about them. And why they are
doing that. Right now I'm going to headed back over to Dave who is going to explain
what the supporter experience looks like. >> Thanks Chelsea. Now that you've seen how
to create a thunderclap and what the page looks like after you create it it's important
for yourself in the mindset of a supporter. Is as a page they are going to land on when
you drive them there with e-mail campaign, with Social Media requests, or in person communications.
When they land on this page, they have the ability to support thunderclap with Facebook
Twitter and somewhere. Pledging to send the message automatically throughout the system
on the date that you specify and in this case, September 9. Thunderclap is very simple. Click
on the button of the network you would like to share on and in this case we will do Twitter.
And you'll immediately see a preview of what that message will be sent on the date and
time. This is also an opportunity for your support to customize the message and add your
own bit of flavor. I will throw in and! To demonstrate that. Once I click support this
message will be locked in. That will mean the message is sent on September 9. I will
click add my support and now I'm done. I pledge to participate in this thunderclap. Chelsea
is already logged in. If she was a login and she had never used thunderclap before there
would have been an intermediate stop for Twitter Facebook or tumbler would ask for authorization
to send the message. Experience would be be exactly the same minus that one stopped. Now
that I have supported the thunderclap we immediately ask all supporters if they would like to invite
their friends after supporting it. This is a chance for your supporters to bring in new
people to your campaign. Let's say you send an e-mail to 10,000 people. 500 come to thunderclap
and supported. Those supporters can then invite new people and while they are signing up.
This creates a viral effect. Let's say Chelsea wanted to invite her friends, she would just
click on Twitter and should be able to invite her friends right there from the webpage.
And that is it. I will pass over to Chelsea who will get more into the all-important step
of promotion. Creating a thunderclap is great but you have to let people know about it.
>> Thanks Dave. To jump on again, like Dave mentioned we need to promote the thunderclap
to make sure that everyone is seeing it. And allows them to spore you an invite their friends
as well. With the the form into [ Indiscernible ]. The first one being repetition. Important
that you get your campaign and the campaign link in front of your supporters frequently
leading up to the launch date. Make sure they are aware of it and make sure they know how
thunderclap works and exactly the steps they need to take to learn their support. We also
encourage you to leverage all the available channels. This might be Social Media, e-mail,
word-of-mouth. Anyway that you can get this link to supporters and user frequently as
we discussed. A few tweets a day, putting it on your Facebook page, make sure they are
all aware of what is going on because people get excited about your cause. Also a good
idea to identify influencers in your space or industry. These are the people that might
be celebrities, leaders, people that might have a large following on Social Media. These
are the people that will spread the word about your campaign and bring in a huge amount of
support. If they are excited by your cause chances are their fans will be to. Identify
those people and reach out by sending them the campaign link and explaining why their
support is so valuable. Finally, be sure to thank your supporters during and after the
campaign is complete. This is important and overlooked but this allows your supporters
to know just how much they matter to the success of your thunderclap. Also a great idea to
keep them engaged for future campaigns. Once the campaign is complete, keep them on your
radar so that when you're ready to launch another thunderclap you have a really strong
existing support base. I will hand it back over to Dave will run through a couple of
examples of successful thunderclaps in the past.
>> Thanks Chelsea. This first campaign was organized by the White house to rally people
around common sense gun reform. As a way to rally their base around this issue but also
control the timeline. There was and coming key vote in the Senate and they wanted to
put pressure on Congress to push through this legislation. They promoted the thunderclap
on their homepage and through social and we had just introduced a new feature that allows
thunderclap to be embedded on any website which we're tentatively calling be thunderclap
button. Two lines of code and you can drop it on any webpage. What this does is it allows
you to get supporters from your webpage without ever having to drive them to a different page.
The experience is entirely on your website. Whitehouse .gov dropped these two lines of
code, a customized it, they made it match the look and feel of website and they were
able to get a lot of supporters by using this new tool. This next illustrates how you can
use celebrities if you have access or influencers to really accelerate your campaign. This was
organized by the United Nations to rally people around the world humanitarian day. I've never
heard of the holiday, it's about a years old that's intended to honor those those left
on serving others through mandatory and efforts. The UN was having a communications problem.
Be created this holiday, no one knew about it and they thought thunderclap was a way
to get the word out. After watching their thunderclap they enlisted Beyoncé to help
promote the thunderclap both on her Facebook page and on Twitter account. She was able
to pull and other influential supporters, other musicians, even brands got involved.
We saw Coca-Cola and Oreo and media properties like MTV. It really became -- it became a
snowball that cap growing and growing. By the time the campaign when out on August 17,
if trended in 17 countries throughout the world. This next campaign is the March for
innovation. Organized by a joint coalition of tech companies and people in Washington.
The idea was to rally people around immigration reform. Let's take a look at the dashboard.
This is what you will see as an organizer of a thunderclap. Analytic son who is supporting
your campaigns and how they are engaging. On the left side you'll see a list that braced
on your supporters by network and in this case about 1600 Facebook people supported
it in 1200 on Twitter. In the middle you get to also see of those supporters who is promoting
your thunderclap after they supported it. Not only decided to do -- immediately invited
friends and followers to do it as well. On the right side, segmented by network, you
can see where people are engaging after the thunderclap goes down. In this case pretty
interesting that for Facebook supporters. Five times more click through's on Twitter.
You'll see a list of supporters annual pledge to spore your thunderclap these are people
-- date and time you specify. What is great about this is under the profile heading you
demonstrate head over to that person's public social media profile and thanked him for participating.
Again, thunderclap definitely has strong roots in civic activism but we have seen all words
of creative uses. In this case, people magazine wanted to announce the world's sexiest man
alive but using their fans as the megaphone. Typically every are on the today show they
amount to this year's winner was. That that it would be interesting to do the same thing
on Social Media. Again, they decided to control the timeline. The messages were time to blackout
in when they announced it on network television. >> This one was organized by Jamie Oliver
who is a very famous chef and he created something called food Revolution day. Encourages people
to eat healthy and return to family dinners, things like that. And food education. What
was great about this campaign was not only was it time to will, but it also had a really
clear message. Explaining food revolution day and what it stands for. Jamie was also
to leverage his personal brand an existing audience to create a really successful campaign.
This next one is a totally different industry, sports. This is one of many at MLB .com. The
first one for the World Series last year and they created a competition between the two
teams, the Tigers and Giants and fans to back the campaign with which team they were supporting.
A fun way to get people super excited about our cause and they had a pretty successful
campaign this fall. And MLB .com ran -- a series of a campaigns for the home run derby
this year. They created eight campaigns for a players, fans back to the one they were
supporting and they invented the thunderclap button which we mentioned earlier. People
could back their favorite player without even leaving the MLB site. Our largest campaign
to date is Mozilla, and they decided to create a thunderclap for a [ Indiscernible ] which
is their new operating system set to compete with IOS and android. This one was cool because
it invited fans to join the elective announcement for this new product and the message was really
clear. Celebrating this new product and it explained what it was and they had a huge
success with four campaigns in different languages. The supporter -- our largest campaign to date
and -- successful for Mozilla as well. >> Two more campaigns to show you. This next
one was organized by the Royal British Legion. On remembrance Day. A day in the UK where
people observe two minutes of silence to honor those who have passed in World War II. When
we first saw this campaign as naïve Americans we had no idea what it was about and frankly
we didn't think it was going to be successful. Apparently it wasn't they did something -- we
showed you earlier at the DNA of a successful thunderclap. They did something creative that
was just outside the realm of what we have seen before. And social media to get people
to stop using social media. The idea was one this message was blacked out from only supporters,
people would stop tweeting for two minutes during the two minutes of silence. The thunderclap
allow them to time exactly when the two minutes of silence happens every year. They were able
to rally the Prime Minister, the Mayor of London, Richard Branson jumped in there. It
was a good example of controlling the timeline and leveraging influence old supporters. This
campaign is what motivates us to continue working on the platform and improving it.
A young woman who was dying in the UK of bone cancer and a front of the family wanted to
rally people to send her good wishes but also to get people to register to be bone marrow
donors. They set a modest goal, he was able to achieve it in the day after the thunderclap
blasted out he wanted to see if it had any effect. Glenn went around to the local bone
marrow registration centers in his area and he asked them and on average they reported
a 700% increase in bone marrow registration set day. That inspired us and made us realize
that people taking action on Social Media can lead to off-line change and that's what
we are hoping more people do. Him >> On the note, we are ready to open it up
for questions but a quick recap before we do that. A few of the key takeaways that we
hope that you have got from this presentation. Number one, thunderclap was for anyone with
a message. When you have a big event or milestones I could benefit from synchronizing Social
Media. Creating a thunderclap is really easy, and you have the opportunity to get creative
with messaging and visuals. We could see the different opportunities to really customize
the message and make it your own. And promotion is key. Once you have a thunderclap and an
awesome message make sure you are spreading the to all of your fans. Hughes every available
channel you have to reach everyone in your network. We've been talking for will, now
we want to hear from you. We will open up for questions.
>> I just want to apologize for the -- we had a bit of a glitch with our go to webinar
earlier which is why my introduction cut off. Buckley, people came in which was fantastic.
Rainout, part of what I was going to do with the intro, just to remind you that if you
do have questions, please ask them. If you do run out of time, we will follow-up with
your questions with a blog post or e-mails or guidance. Just go ahead and ask and we
will make sure that we get them one way or another. Also, when this webinar is over,
there is a survey that comes out where you get to rate your satisfaction with the. If
there are things that you like about the presentation or perhaps -- you just look for that in your
inbox because we do love your feedback and apply them to all these programs. With that
said we will go into the questions now. Mind you, in case you were wondering, this presentation
will be available online. Is there something that you want people to go over against him
for a little too fast, don't worry, this will be provided to you and posted on how to .gov.
Go check that out. With that said we are now going to go into the questions here. Domenic
Ramirez at the Department of Veterans Affairs, he has a question. When you set up a thunderclap
do you have to have separate messages for each of the different social media platforms
or do you just set it up to be the right size for Twitter knowing that it will fit on all
the other platforms? >> The latter of the two. A simple creation
process and -- grading one. One message that shares across all networks. It might not look
the same on every network. Tumbler, which is much more image heavy, the images the common
element on the page but the messages till has a blow it with a link to your destination.
The message is the same but it might look different on different platforms.
>> Excellent. We are getting a flood of questions in. I want to know that the some reason or
-- we will find a way to get your questions answered. Thank you again for sending those
in. That struck me during this presentation and clarify some of the -- and as much of
the -- what we bring in these innovative new tools like thunderclap, with interesting is
-- public services in general is that there may be many different ways and for what purposes.
Even the federal government. These tools must be used to measurably improve citizen services
or you can reduce cost with them by making government program -- I know this during the
webinar. To be able to show how agencies can do one of two things with social government
which is measure -- measurably improve services for to reduce cost. Thank you for that, [ Indiscernible
] has a question. She was wondering, usually written in the first-person. Gemini effective
advice on messaging? >> Requested. A lot of them are -- in the
first-person, each will be sharing this on their own Twitter feed. The biggest thing
we can emphasize, it might be jointly and donating that we are excited about Firefox
OS or -- doesn't have to be the first person, make sure you get your name out there as well
as -- if you have room. Insured, first-person does work great but it does not have to be.
>> Michelle France has a point of clarification. Remembrance Day is World War I not World War
II. Fantastic presentation and think for that. Thank you for pointing that out to us. The
next questions we have any Muslim peoples in people's mind is integration. How does
this tool work with other one. And is thunderclap easily integrated with Google analytics? Thanks
for keeping our minds on performance metrics. Do have an answer for that?
>> We know -- how? To actual supporters and how those supporters of a difference. To the
campaign organizers. Is a startup -- if you're wondering a thunderclap, and send this to
you, which you can cross-reference with the analytics dashboard that we showed earlier
in the presentation. We are happy to pull a report for you.
>> I will tell you, or more questions. A lot of this is about analytics. In case we don't
get to all of them, because there are some the questions on the, this is one of the things
we will cover and a follow-up blog post. Another question about counts. Supposed to a Facebook
profile? >> Absolutely not. Unfortunately the way that
Facebook treats pages and individuals is completely different. If Facebook profile has friends
and followers. Word just has lights. You can't -- with a Facebook page. That said, many people
do leverage their Facebook pages. As a way to successfully promote thunderclap. A huge
Facebook following. Sunday ton of traffic to that another way to do it is just you are
the organizer of that campaign, manually post a message at the same time. Due to the Facebook
API you cannot match a thunderclap with a Facebook fan page.
>> The answer to this, I want to read this question off. A couple nice points of it and
broke goes -- HHS office of women's health and -- can you say anything about the metrics
from thunderclap, about 625,000 followers in our women's health Twitter channel so metrics
our report for us to measure our success. Will we already have had this talk, I wanted
to read that section because you make some good points. Not only a paid study or how
could be used but to improve the delivery of your system and also going right out of
the gate with a question on the metrics. If you're out there listening and looking for
a collaborator, HHS is somebody you should contact. And we do have a couple questions
-- much does it cost to host a thunderclap? >> A thunderclap is 100% free to be used by
anyone. Our offering is one wonder% free. You can create a thunderclap, we approve it
and you can get to promoting at the very day. We do offer some Pro features. For example
the ability to embed a thunderclap on any webpage as part of our Pro package. Right
now where charging $500 per campaign. We're working on other business models and open
to both pricing for those advanced features of the basic thunderclap service is available
for free and that is what the majority of people are using right now.
>> This is technical. your talk about embedding into websites. What kind of script does the
code required to embed a thunderclap into the website?
>> Two lines of code. One is in HTML which is essentially just a container that will
hold the button. Tiny line of code. And then the script itself is JavaScript. That JavaScript
connects to our server to feed the metrics tend to allow pop-up window -- it is a mobile
window to appear on your website. So little bit of HTML and a little bit of JavaScript.
>> Excellent. Mindy has a question. How are you able to track where #Hashtag keywords
and trending topics? Is that included in the tracking you do?
>> We don't have a #Hashtag tracking analytics package. We will watch a thunderclap go out
and we will manually check to see if a trend. As part of our analytics package we don't
offer any kind of trending detector. >> If you are out there, questions are still
coming in and they are fantastic question so we will keep rolling with it. We do still
have questions or anything you need clarified, keep them coming and we will stick with you
on this. Elizabeth came in and she said we're looking at doing a live Twitter chat to hear
their voice recording how they want to access and engage with health services. The stones
like a fantastic idea. Could thunderclap be a tool to promote test to provide their ideas
and get involved in the conversation? >> Yes, absolutely. That is a great idea.
Just a strategy note, you might have time to go out right before the chat or right after,
and the link that you include -- the link maybe to a form on a website where people
can submit ideas and might also include a #Hashtag. This is a great use for it to keep
the conversation going or to spark the conversation for the Twitter chat.
>> Once again with these questions, embedded in these questions, participants are starting
to share some pretty good case studies for using this tool him between the immeasurably
improving citizen services or in cases making delivery methods more efficient for those
services to cut costs, sounds like there's already ideas brewing and we are not even
done with the first webinar yet. Thank you for that. Danielle wants to know when a person
clicks the support implications, will that person needs to access his or her social media
platform to send the message on the campaign day or does thunderclap send the message for
the supporter? >> It is the latter. Once someone comes in
and supports the thunderclap for storing a message on our system along with the Twitter
-- in this case Twitter API token for that specific user you can think of it as a -- were
allows us to post messages on your behalf. We don't store your password or other information
but we do store unique tools that allows us to post a message along with everyone else,
all at the same time in the future. It is just one action, they go in, they support
a thunderclap and they can forget about it and that system will automatically block the
messages on the date and time. >> Sasha has another question. The campaign
examples that you showed, particularly the ones that were -- the issue focused ones that
directly can apply to some of these government campaigns. Where they based on paid campaigns
or the free version of thunderclap? >> So far the majority of our campaigns have
been free. In the examples today I believe one or two of them were paid thunderclaps.
Discovery Channel, people magazine workable examples. 90% of what we showed today were
all three campaigns. Mostly because we were charging when we first launched the platform
so there was no way to do that. We did everything pro bono the first my months of the start
up. It could have been achieved with our free platform. It just gives brands a way to customize
the page so it matches the look and feel of there existing properties.
>> Excellent. One more question left. If you are out there you have a question, if you
send a, we will answer. Dominick asks when you embedded thunderclap is adjusted button
or will it show the entire thunderclap widget or page on your website?
>> When you look at the page where the thunderclap button is embedded it will appear to be an
image and you can specify what that images. In the White house, they did use a simple
orange box that says add your support. Something very simple but it can be any image you specify.
Lists -- one someone rolls their mouse over the button, a tiny rollover will show up that
has some of the basic stats of the campaign. The number of supporters, social reach, how
much time is left in the campaign. From there if they click on the button that is when the
-- wonder will come up and over there existing homepage and it has a miniature version of
the thunderclap supporting experience. Right there on their page. Go back to thunderclap,
they may or may not invite their friends and when they are done with the experience, the
-- goes way and the user lands right back where they started on your webpage.
>> Excellent. Because mother question. Brooke has another question. If you do a thunderclap
in both English and Spanish, is it the same thunderclap or two different campaigns?
>> That's a good question. It's going to be two different campaigns which you're welcome
to promote in parallel. We've had a lot of brands and agencies do this in the past. When
you are publishing the results, you're welcome to total up the number of supporters from
those campaigns. At this time you cannot combined -- combined into one campaign.
>> Not necessarily the analytics but the campaign creation. The language of the thunderclap
itself is something that you input. We don't do automatic translation for you. We do have
our templates on our website. They are translated into a few languages are ready so the copy
that you enter in the copy honored template is -- so for the Spanish example, users could
direct people to the Spanish template that has there it -- on it and the same for English
Polish and French. >> With that said, thank you very much and
thank you to all the participants today. I think we went through a record number of questions
for one of these webinars. They were all fantastic questions. The new tool is something you can
still drive home including services measurably, making them more effective, making them more
available to citizens. Thank you very much thunderclap, thank you everybody, once again
we are going to be sending out a survey for you to be able to give your customer satisfaction
rating and as you know we look at all the responses and we try to apply them to every
weapon are to be able to make these better for you. Thank you all for joining us, remember,
share your ideas on the social glove #Hashtag and together we will raise the bar across
the government. From here at DigitalGov University and everybody at GSA, have a great day and
have a great week. [ Event Concluded ]