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Google analyzed movie searches for the past three years and
discovered three insights into movie searching behavior.
People start searching for movies and start considering
what they want to watch earlier than they used to.
And they have ideas about movie trailers they want to
watch, and are searching more and more
for specific trailers.
We know that they're using Search to research movies,
because they are open to watching
trailers for related titles.
They can change their minds as they gather information.
They research mid-tier movies just as much as blockbusters.
This points to a big opportunity to convert
potential moviegoers as they search, to get them to watch
these movies in theater.
Search provides a unique look at how audiences research
movies, revealing big
opportunities for studio marketers.
For more movie insights, read our white paper, "A Window
Into Film."