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You make an apple pie
When you buy apples
there are many middle-men between you and the farmer
a supermarket
a wholesaler
a cooperative
and sometimes a semi-wholesaler
On one hand, the product has poor taste and is expensive.
On the other hand, the farmer is underpaid for his work.
The Ruche brings the farm closer to your table
So, what is a Ruche ?
A Ruche - meaning beehive in French - is your community to buy directly from your local farmers.
Each Ruche gathers friends, neighbors, friends of neighbors and creates a group to buy their food.
Let's hear from an apple farmer.
I propose my apple for 1.40EUR per kilo and delivers your community for a minimum group order of 100EUR.
The propositions are collected online and transmitted to the members of the community.
If they're interested, they can place their order.
I want 5 kilos
Me, 10 kilos
15 kilos here
We want 10 kilos
When the order minimum is reached, the Ruche [the hive] says yes !
The farmer delivers the Ruche and the members come to pick up their products.
Ruches are opening everywhere in France [and soon in Europe]
It's open to everyone.
And you'll have the opportunity to manage, participate or supply a Ruche.
The Ruche works for not only for apples but also for
meat
cheese
vegetables
honey
jam
bread
wine
fruit juice
The Ruche is your chance to get quality and local products at the right price.
A better purchase price for the customer.
A better selling price for the farmer.
It is also an additional income for the person who manages the Ruche.
The Ruche is your community to join the local food revolution.
So whether you want to supply, open or join a Ruche
pre-register now on the-ruche.com !
Eat better, eat fair.
www.the-ruche.com