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How to Sell Advertising Space Online. Got online advertising space to sell? It's easy
to link up with buyers and provide a place to promote their campaign. You will need Online
assets Internet marketing research firm Online ad space Pricing plan 3rd-party ad networks
Buyers Media plan Follow-up and personal relationships (optional). Step 1. Identify the assets that
you can offer to advertisers looking to buy online advertising space. Use an internet
marketing research firm to provide buyers with data on your visitors, including their
ages and locations and the time of day they visit your site. Step 2. Use the number of
pages your website has to determine the inventory of online ad space you can sell. Then, devise
a pricing plan for your assets based on your inventory and marketplace demand. Be careful
of having too many ads on your site, which can turn visitors off. Step 3. Approach a
third-party ad network, which manages and provides advertising for numerous websites,
about purchasing your online advertising space to begin earning income from your site. Step
4. Learn about more profitable potential buyers through trade publications, trade shows, and
industry networking events. Then, connect with these buyers and publicize that you have
space to sell that can help them meet their marketing goals. Try to leverage personal
relationships in sales pitches -- buyers are more likely to purchase from people they know.
Step 5. Found someone interested in buying your online ad space? Devise a media plan
that meets their goals and present them with a proposal that you can deliver on; then,
negotiate until you're both satisfied, seal the deal, and launch the campaign. Step 6.
Once the campaign launches, provide customers with metrics on how their ads are performing,
and make suggestions on how they can improve their advertising to achieve better results.
Remember: a satisfied customer is more likely to become a repeat customer. Did you know
In 2009, Yahoo.com generated revenue of $6.5 billion from online ad sales.