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21:27:23:24 �� 21:30:02:18 ��
21:30:03:00 �� 21:30:07:27 ��
21:30:08:18 21:30:12:18 >>> Coming up next on this
21:30:12:18 special Artbeat edition of 21:30:12:18 "Arizona Horizon," we�ll see
21:30:12:18 how a photographer turns autos 21:30:12:18 into art.
21:30:20:00 >>> The Celebrity Theatre turns 21:30:20:00 50 this year.
21:30:23:06 >>> And we�ll see how some 21:30:23:06 folks are learning to paint
21:30:23:06 with a twist. 21:30:08:12 That�s next on this special
21:30:08:12 edition of "Arizona Horizon." 21:30:33:12 >>> "Arizona Horizon" is made
21:30:34:24 possible by contributions from 21:30:35:24 the friends of eight, members
21:30:37:12 of your Arizona PBS station. 21:30:39:21 Thank you.
21:30:40:09 21:30:42:15 >>> Good evening and welcome to
21:30:42:15 this special Artbeat edition of 21:30:42:15 "Arizona Horizon."
21:30:44:21 I�m Ted Simons. 21:30:45:24 We start tonight with a look at
21:30:45:24 a local artist who proves that 21:30:45:24 you don�t have to be a car buff
21:30:45:24 to appreciate the beauty of 21:30:45:24 automobiles.
21:30:40:06 Producer Christina Estes and 21:30:40:06 photographer Juan Magana take
21:30:40:06 us to an exhibit featuring 21:30:40:06 automotive artifacts.
21:31:01:12 >> Inside the Chandler center 21:31:02:24 for the arts, you can almost
21:31:05:24 hear the rubber hit the road. 21:31:08:09 >> Older cars especially have
21:31:09:24 so many unique characteristics. 21:31:11:12 >> And Brenda has captured
21:31:14:12 them. 21:31:14:24 Her collection features styles,
21:31:16:12 designs and shapes we rarely 21:31:17:18 see.
21:31:18:18 >> The mascot, the hood 21:31:20:00 ornaments that they used years
21:31:21:12 ago, they can't use today. 21:31:23:06 They're not safe, especially
21:31:24:06 for pedestrians in car 21:31:25:15 accidents and much.
21:31:26:21 But the hood ornaments from 21:31:28:06 years ago were just beautiful.
21:31:30:03 They were stunning. 21:31:31:15 They could be Pontiac uses a
21:31:34:00 lot of native American Indians, 21:31:37:12 which today probably wouldn't
21:31:39:06 be politically correct but 21:31:41:06 they're just beautiful hood
21:31:42:24 ornaments. 21:31:43:12 The script, the writing on so
21:31:45:18 many of the old badges was 21:31:47:12 elegant or modern, it just fit
21:31:49:15 the era. 21:31:51:12 >> She took most of these
21:31:53:09 photos at car shows with 21:31:54:21 thousands of people milling
21:31:55:24 around. 21:31:56:03 >> I might walk around a car
21:31:58:09 and take 50 or 60 photos and 21:32:00:24 walk away for a few minutes and
21:32:03:12 as the sky is changing, walk 21:32:05:03 back and take more.
21:32:06:15 >> This photo is titled calling 21:32:08:15 Mr. edsell.
21:32:12:21 >> The steering wheel almost 21:32:13:24 looks like it would be a
21:32:15:00 push-button phone but instead, 21:32:16:18 it's push buttons for the
21:32:18:06 automatic shifting on the car. 21:32:20:15 >> This one's called
21:32:21:27 Studebaker, of course. 21:32:23:06 >> And we named it that because
21:32:25:21 people look at this photo and 21:32:27:06 they try to guess what it is
21:32:28:27 and they never guess it on the 21:32:31:00 first time or even the second
21:32:32:00 time. 21:32:32:09 They start out with Corvette.
21:32:36:09 But the script on top is the 21:32:39:06 bottom of the writing for stud
21:32:41:00 waker. 21:32:41:27 >> One wall features photos
21:32:46:00 from a recent trip to Cuba. 21:32:50:00 >> They say do you know
21:32:50:18 Detroit? 21:32:51:18 >> She quickly discovers how
21:32:52:24 much pride they have in their 21:32:54:03 rides.
21:32:55:06 >> I was taking a picture of 21:32:56:06 one car and this man came up to
21:32:58:00 me and I couldn't communicate 21:33:00:00 with him very well because he
21:33:01:12 didn't speak English and I 21:33:02:21 didn't speak Spanish but he
21:33:04:09 took me by the arm to his car 21:33:05:27 and he had a daisy on his
21:33:08:00 license plate and some flowers 21:33:10:15 by the emblem, the hood
21:33:12:15 ornament and so I spent a lot 21:33:14:00 of time taking pictures of
21:33:15:15 that. 21:33:15:27 >> With little to no access to
21:33:17:24 replacement parts, Cubans must 21:33:19:27 really care for their cars.
21:33:21:21 >> They do whatever they can. 21:33:23:15 So you might find a 1957 Chevy
21:33:27:21 with a Japanese diesel engine 21:33:29:18 in it but it's still a
21:33:30:24 magnificent car. 21:33:31:24 And it might have 15 layers of
21:33:33:27 paint. 21:33:34:18 >> She snapped about 10,000
21:33:36:06 photos in Cuba and ended up in 21:33:38:09 a few herself.
21:33:39:12 >> People were so pleased that 21:33:41:06 I would choose their automobile
21:33:42:15 to take pictures of. 21:33:44:03 You know, they will open the
21:33:45:03 hood, they would have me sit 21:33:46:27 inside.
21:33:47:12 They would want to take 21:33:48:03 pictures of me with my camera
21:33:49:12 by their car. 21:33:50:21 So it made them feel good, as
21:33:52:15 well. 21:33:55:15 >>> Next, we look at the
21:33:55:15 Phoenix Symphony's new season, 21:33:55:15 which features, among other
21:33:55:15 things, a new music director. 21:33:58:24 Phoenix symphony president and
21:33:58:24 CEO, Jim Ward, talks about the 21:33:58:24 new season.
21:34:06:06 >> Good to see you again. 21:34:07:12 >> Good to see you.
21:34:08:09 >> How are things with the 21:34:10:18 symphony?
21:34:11:12 >> The symphony's doing really 21:34:12:24 very well and we're finishing
21:34:13:24 up a blockbuster season this 21:34:15:12 season and looking forward to
21:34:16:27 even better seasons next 21:34:18:09 season.
21:34:18:18 >> The first time we talked, 21:34:20:06 the first time you took over,
21:34:21:27 wasn't doing all that well and 21:34:23:15 it sounds like things have
21:34:24:18 improved. 21:34:26:00 >> Absolutely, just on the
21:34:27:03 business side when I came 21:34:28:18 aboard about three and a half
21:34:29:27 years ago, the symphony was not 21:34:31:12 doing very well.
21:34:32:03 There was a structural deficit 21:34:34:00 and debt, but due to some great
21:34:36:12 work from our musicians who 21:34:38:21 sacrificed some salary
21:34:41:03 restoration and a great staff 21:34:43:21 and a great board and
21:34:45:06 community, we have paid off all 21:34:47:03 of our debt.
21:34:48:18 We've managed to balance our 21:34:50:00 budget and we're looking great
21:34:52:03 as we move forward. 21:34:52:27 >> I was going to ask what is
21:34:53:24 the relationship now with 21:34:54:27 musicians and contractors,
21:34:56:12 salaries, the whole nine yards? 21:34:59:00 >> Our musicians a number of
21:35:00:09 years ago took a 19% cut in 21:35:02:12 their play, the largest of any
21:35:04:21 orchestra at that time, and 21:35:05:27 they sacrificed the restoration
21:35:07:03 of that salary to give us 21:35:08:09 enough time to be able to
21:35:09:24 stabilize the symphony and we 21:35:11:15 now have gotten them back on a
21:35:14:06 path towards that, not 21:35:15:24 completely there but I believe
21:35:18:03 if you were to ask them, they 21:35:20:00 would express great confidence
21:35:21:15 in the direction of the 21:35:23:00 symphony and very good morale
21:35:26:12 overall. 21:35:26:24 So we have a great
21:35:27:24 relationship. 21:35:28:06 >> There's a new direction as
21:35:29:21 far as music is concerned, the 21:35:31:03 new music director.
21:35:34:03 Who is tito munoz? 21:35:36:21 >> Tito munoz is a ball of
21:35:40:03 fire. 21:35:40:21 Tito grew up in queens, New
21:35:43:27 York, and rode a subway train 21:35:47:18 over to the LaGuardia school
21:35:49:09 and then he went to jewel yard 21:35:51:18 prep and went to Aspen in the
21:35:56:03 summer festivals and won all of 21:35:57:12 the music director awards.
21:35:59:03 He was an assistant conductor, 21:36:01:24 and then a resident conductor
21:36:03:12 at the Cleveland orchestra, the 21:36:05:24 best in the world, went on to
21:36:06:27 be a music director in France 21:36:08:21 and now, he's coming to
21:36:10:15 Phoenix, all in the span of a 21:36:13:21 number of years and he's about
21:36:14:18 30 years old. 21:36:15:18 He's done a lot in his time
21:36:17:03 frame. 21:36:17:21 >> What does he bring to the
21:36:19:09 Phoenix symphony? 21:36:20:18 >> Well, he brings three things
21:36:22:06 that we were focused on in 21:36:25:21 terms of our selection.
21:36:26:27 First of all, he brings 21:36:28:12 chemistry.
21:36:29:18 And inspiration with our 21:36:30:27 musicians.
21:36:31:18 And that's critical to having 21:36:33:18 the sound be produced at the
21:36:37:09 level that it needs to be 21:36:38:06 produced.
21:36:39:00 That's the first thing. 21:36:40:06 Secondly he brings a commitment
21:36:41:21 to our overall vision and 21:36:43:12 mission of helping to educate
21:36:45:21 the next generation of the 21:36:47:03 creative workforce here in
21:36:48:15 Arizona. 21:36:48:27 And tito is very committed to
21:36:51:21 education and our community 21:36:54:03 outreach programs and that was
21:36:56:00 extremely important to us as 21:36:57:09 well and then the third thing
21:36:59:09 he brings to us is because of 21:37:00:21 his both wisdom and youth at
21:37:04:18 the same time, he brings to us 21:37:07:15 the capability of trying to
21:37:11:06 determine what the next 21:37:12:24 generation of a symphony is.
21:37:15:27 What the 21st century 21:37:18:21 symphony looks like and how
21:37:20:03 that might appeal to a younger 21:37:22:03 audience of which he's a
21:37:23:03 member. 21:37:23:18 >> What does symphony 2.0 look
21:37:25:06 like? 21:37:25:24 >> Well, there are a lot of
21:37:27:12 things that we've observed over 21:37:30:06 the course of time with a
21:37:32:06 younger audience. 21:37:33:03 Of course, it has developed
21:37:35:18 with potentially a shorter 21:37:37:03 attention span, digesting media
21:37:38:24 in shorter chunks. 21:37:40:27 A younger generation also
21:37:43:12 digests music and visuals at 21:37:45:12 the same time.
21:37:46:00 And so that suggests different 21:37:48:09 programming options for us,
21:37:50:27 incorporating audio visual 21:37:52:18 elements, having different
21:37:55:06 length concerts, incorporating 21:37:57:24 social elements, both literally
21:37:59:21 socially with other people but 21:38:00:24 also social media, as well.
21:38:03:00 So there's a whole new horizon 21:38:04:27 of things that we could
21:38:06:15 potentially do with the Phoenix 21:38:08:00 symphony and that's something
21:38:09:03 that tito brings, as well. 21:38:10:27 >> And I want to talk about the
21:38:11:24 next season here and the 21:38:13:06 schedule and what you have
21:38:13:21 planned here. 21:38:14:21 Back to tito, you mentioned
21:38:16:06 chemistry, how important that 21:38:17:03 was.
21:38:17:27 Do you audition these guys in 21:38:19:24 front of the orchestra, do you
21:38:21:09 watch their body language, do 21:38:22:21 you want to hear what the oboe
21:38:24:00 section has to say? 21:38:26:03 >> All of the above.
21:38:27:00 Tito, we spent two and a half 21:38:28:15 years identifying who our next
21:38:30:24 music director would be. 21:38:33:06 And the orchestra members are
21:38:35:00 extremely involved, both from a
21:38:37:03 committee perspective but then 21:38:39:00 after every candidate comes in,
21:38:41:03 we do a quantitative study with 21:38:43:00 the orchestra who gives us
21:38:45:06 their input and qualitatively 21:38:47:18 we sit down with them, as well.
21:38:49:03 Tito came in twice and you also 21:38:51:21 sit in the audience and hear
21:38:52:21 the sound, you see how the 21:38:54:06 audience reacts and you see
21:38:56:00 that interaction and there are 21:38:57:06 many, many variables that go
21:38:59:06 into this but absolutely the 21:39:00:27 musicians are involved.
21:39:01:27 >> And let's talk about -- we 21:39:03:15 mentioned symphony 2.0 and how
21:39:05:15 you need to change things a 21:39:06:12 little bit.
21:39:06:21 I noticed next season you've 21:39:07:21 got everything from the music
21:39:09:06 of queen, better play Bohemian 21:39:12:00 rhapsody and led zeppelin to
21:39:17:00 dvorak, talk about this next 21:39:21:09 season and again with the new
21:39:22:18 music director, what changes? 21:39:24:24 >> Well, tito was involve in
21:39:27:12 the development of our next 21:39:29:06 season as well as our musicians
21:39:30:21 and we have a great, great 21:39:32:03 season.
21:39:32:12 It's going to kick off with 21:39:33:15 opening night.
21:39:35:06 Tito's first entree to Phoenix 21:39:37:18 and he's going to be conducting
21:39:39:12 the firebird suite, which is a 21:39:41:27 personal favorite of his but
21:39:43:03 then carmina verana, it's used 21:39:47:18 as a music track to every
21:39:49:09 trailer and TV commercial known 21:39:51:03 to man kind but it's an amazing
21:39:52:18 work. 21:39:53:00 We're going to have our
21:39:54:03 symphony, 140 members of the 21:39:55:21 Phoenix choir and the Phoenix
21:39:57:09 boys choir all on stage at the 21:39:59:03 same time so it's going to be
a 21:40:00:18 magnificent jumpoff to the
21:40:02:00 season but we have an amazing 21:40:03:21 classic season programmed and
21:40:06:15 pops as well and it is diverse 21:40:08:09 from a brand-new legends series
21:40:11:00 where we're bringing in in 21:40:12:06 effect cover bands to cover the
21:40:14:03 music of led zeppelin and queen 21:40:16:03 and the number one cover band
21:40:17:27 for Neil diamond, super diamond 21:40:19:27 but to play with the symphony
21:40:21:12 orchestra and that's great. 21:40:22:21 We're also going to be
21:40:23:15 projecting for the first time 21:40:24:18 here in Phoenix the great movie
21:40:28:03 singin' in the rain and we're 21:40:29:15 going to be playing the score
21:40:30:15 live while you're watching the 21:40:32:15 movie so that's great.
21:40:33:24 We're also doing a unique 21:40:35:18 collaboration, believe it or
21:40:36:06 not, with Phoenix international 21:40:38:06 raceway who's celebrating their
21:40:41:18 50th anniversary and we're 21:40:43:18 going to be doing a whole
21:40:45:06 benefit where we're going to 21:40:46:09 shut down streets in front of
21:40:47:24 symphony hall, create pit row, 21:40:50:00 bring cars in and then have
21:40:51:09 everybody go on inside for a 21:40:52:18 concert called the speed of
21:40:54:00 sound and we're going to 21:40:55:03 celebrate racing and cars with
21:40:56:18 music and movie clips and all 21:40:58:24 sorts of fun activities.
21:41:00:06 >> Before we go, we've only got 21:41:02:12 30 seconds left, the long-time
21:41:04:12 subscription holders here, how 21:41:06:15 are they handling all of this
21:41:08:06 stuff? 21:41:09:00 >> They're handling it well.
21:41:10:03 In fact, the normal downturn of 21:41:15:09 subscriptions is 10 to 15%.
21:41:18:09 We're holding steady. 21:41:20:12 They're very excited about it.
21:41:21:27 In addition to the fact that 21:41:22:18 we're up 20% in single ticket
21:41:24:15 sales, as well. 21:41:25:06 >> My goodness.
21:41:25:24 It sounds like things are 21:41:26:18 happening and it sounds like an
21:41:28:03 exciting program. 21:41:28:24 Good to see you again.
21:41:29:24 Thanks for joining us. 21:41:30:03 >> Okay.
21:41:32:00 21:41:34:12 >>> The iconic Celebrity
21:41:34:12 Theatre, now 50 years old, has 21:41:34:12 hosted everyone from Sammy
21:41:34:12 Davis, Jr., to Bruce 21:41:34:12 Springsteen.
21:41:31:24 Producer Shana Fisher and 21:41:31:24 photographers Ed Kishel and
21:41:31:24 Scot Olson show us how one man 21:41:31:24 turned his dream into a reality
21:41:31:24 enjoyed by many. 21:41:50:06 >>> As a little boy, rich
21:41:51:18 hazelwood knew he would own the 21:41:53:21 Celebrity Theatre one day.
21:41:55:03 >> My paper route was across 21:41:57:00 the street and I would ride my
21:42:01:18 bike by here going to my paper 21:42:04:00 route when they started
21:42:05:00 building it and we would stop 21:42:06:09 since I was an early morning
21:42:07:24 paper boy, we used watch them 21:42:11:15 bring all the cranes and stuff
21:42:13:00 into the building. 21:42:13:21 >> Some 40 years later and his
21:42:15:27 wish has come true. 21:42:17:21 Hazelwood bought the theater in
21:42:19:06 2002 and has put more than a 21:42:21:15 million dollars into renovating
21:42:23:18 it. 21:42:24:00 >> I'm not a musical person.
21:42:25:09 I'm a business guy and I looked 21:42:26:27 at all of the things that I
21:42:28:06 thought the positive parts that 21:42:31:00 I could fix up and make the
21:42:32:27 place really good as you look 21:42:34:24 around.
21:42:35:12 You can see the incredible 21:42:37:00 change that the place has gone
21:42:38:18 through over the last 10 or 12 21:42:40:12 years.
21:42:40:24 We keep getting a little bit 21:42:42:24 nicer, a little bit cleaner.
21:42:44:21 The acts get a little bit 21:42:45:27 better.
21:42:46:12 Those are the kinds of things 21:42:47:18 that drive me.
21:42:49:06 I'm not musical at all. 21:42:51:00 >> One thing that hasn't
21:42:51:27 changed about the 192-foot 21:42:54:03 diameter theater, the intimate
21:42:56:06 setting. 21:42:56:21 It can hold 2,650 and there
21:42:59:15 isn't a bad seat in the house. 21:43:02:00 >> The experience I think you
21:43:04:24 get is you're in the middle of 21:43:07:03 an act, especially in a sold
21:43:09:24 out act. 21:43:12:09 You just are a part of it.
21:43:16:12 The furthest seat is 72 feet 21:43:19:27 from the stage.
21:43:20:18 You're right in the middle of 21:43:21:18 it.
21:43:22:06 You can tell the act because 21:43:24:15 they know they're in the middle
21:43:25:24 of it and that enthusiasm 21:43:27:21 builds throughout the whole
21:43:28:24 place. 21:43:30:03 It's an incredible feeling when
21:43:31:24 everybody's on their feet. 21:43:33:06 And singing or dancing or
21:43:36:03 screaming it's incredible. 21:43:41:09 >> Adding to the uniqueness of
21:43:42:03 the theater is its 360-degree 21:43:44:18 rotating stage that puts an act
21:43:46:24 directly in front of fans. 21:43:49:00 Because of its small size and
21:43:50:24 partly because of that round 21:43:52:03 stage, it can sometimes be hard
21:43:53:24 to book musical acts. 21:43:55:24 So hazelwood and his team
21:43:57:18 worked hard to get the theater 21:43:59:27 designated an historic land
21:44:01:18 mark. 21:44:02:09 >> A lot of acts won't play a
21:44:06:03 round theater and I think the 21:44:07:18 fact we've got an historical
21:44:09:06 designation, believe it or not, 21:44:10:15 it turns the acts on.
21:44:11:24 So I think when they come in 21:44:13:12 and they know all of these
21:44:14:15 things and we try to relay that 21:44:16:12 to them, then they start to
21:44:18:03 feel a little bit better by 21:44:21:06 playing better.
21:44:22:24 >> It's not just the building 21:44:24:00 itself that has history.
21:44:25:24 Step into the lounge and all 21:44:27:06 around is memorabilia from the
21:44:28:27 last 50 years. 21:44:30:12 A Bruce Springsteen concert
21:44:32:21 T-shirt, a signed Stevie nicks 21:44:35:15 photo, a ticket stub from Diana
21:44:38:06 Ross' concert and dozens of 21:44:40:03 autographed guitars.
21:44:42:06 >> I think if we own something, 21:44:45:12 sometimes, we start to take it
21:44:46:24 for granted. 21:44:48:00 I think that's the fun part of
21:44:50:15 owning this place is standing 21:44:51:15 on the stage, knowing maybe
21:44:54:03 last night or the night before 21:44:55:15 we had an incredible act on the
21:44:57:06 stage. 21:44:58:03 And I own it.
21:44:59:15 I think that's really exciting. 21:45:06:09 >>> A new survey looks at the
21:45:06:09 demand and availability of 21:45:06:09 affordable art spaces in Mesa.
21:45:10:21 Cindy Ornstein, executive 21:45:10:21 director of the Mesa Art Center
21:45:10:21 and director of the Mesa Arts 21:45:10:21 and Culture Department, and
21:45:10:21 Mesa city councilwoman Terry 21:45:10:21 Benelli talk about the report.
21:45:22:15 >> Good to see you both. 21:45:23:24 Thanks for being here.
21:45:24:27 >> Thank you for having us. 21:45:27:00 >> The mesa art space project.
21:45:28:03 What are we talking about? 21:45:29:00 >> We're talking about a
21:45:29:24 collaboration of several mesa 21:45:31:00 organizations, the nonprofit
21:45:35:27 out of Minneapolis, Minnesota, 21:45:38:00 that has developed spaces for
21:45:39:27 creative businesses and artists 21:45:41:09 across the country, they've
21:45:43:21 never done one in Arizona. 21:45:45:12 >> This is a look for
21:45:46:06 affordable art space, not only 21:45:47:12 for artists but for businesses
21:45:48:27 correct? 21:45:49:15 >> It sure it.
21:45:50:15 The project would potentially 21:45:52:15 consist of 50 to 60 apartments
21:45:54:27 for artists that would 21:45:56:27 basically have a rent path so
21:45:59:06 that the apartments would be 21:46:01:09 affordable for 15 years.
21:46:02:21 The bottom floor of the project 21:46:05:06 because it would be a
21:46:05:27 multistory project would be for 21:46:07:24 creative businesses.
21:46:10:12 >> Now, again this is -- it 21:46:12:06 sounds a little bit public, a
21:46:13:12 little bit private here. 21:46:14:15 What's the dynamic here?
21:46:15:27 >> Art space is a nonprofit and 21:46:18:06 in the pre-development stage,
21:46:19:21 the city of mesa's a partner in 21:46:21:27 trying to make sure we have
21:46:22:27 everything, all our ducks in a 21:46:24:06 row, to be able to do this
21:46:25:12 project. 21:46:26:00 After that, it is managed, it
21:46:28:06 is constructed, managed and run 21:46:29:27 by the art space organization
21:46:31:18 so it's a private nonprofit 21:46:33:27 organization that's running it
21:46:34:21 but there are things like tax 21:46:37:00 credits etc. that play into
21:46:38:24 making it an affordable 21:46:40:09 project.
21:46:41:03 And these are not just living 21:46:42:27 spaces.
21:46:44:06 They're live-work spaces. 21:46:47:03 >> Let's talk about the survey
21:46:48:06 now. 21:46:50:00 What did the survey exactly
21:46:51:03 look at? 21:46:51:27 >> The survey looked at the
21:46:54:00 interest in artists that we 21:46:55:12 would have coming to mesa to
21:46:57:00 live in the project. 21:46:57:24 It also looked for creative art
21:47:00:06 businesses and art 21:47:00:27 organizations to see if they
21:47:02:09 would be interested in renting 21:47:04:09 space inside the project.
21:47:07:06 >> And what did you find? 21:47:08:21 >> Well, overwhelming response,
21:47:10:24 over 600 artists that were 21:47:12:24 interested in moving to mesa
21:47:14:06 and living in the project and 21:47:15:12 over 100 art organizations that
21:47:18:15 were interested in the project 21:47:19:24 and said that they would love
21:47:21:00 to have more information going 21:47:22:06 forward.
21:47:23:06 >> That kind of response 21:47:24:15 surprise you at all?
21:47:25:18 >> We were expecting a good 21:47:27:03 response but we're pleased that
21:47:28:15 it has many multiples of the 21:47:31:12 amount that were necessary to
21:47:32:15 give a green light to the 21:47:33:21 project.
21:47:34:03 So we're really happy that we 21:47:36:06 got the response we did and not
21:47:38:18 just artists here. 21:47:43:03 It was collaborative.
21:47:43:27 We worked with many other 21:47:45:03 cities in the valley to make
21:47:46:12 sure we could gather 21:47:47:15 information that was
21:47:48:12 valley-wide and we're sharing 21:47:49:18 the results with those cities
21:47:50:24 so we hope lots of similar 21:47:53:15 projects will pop up across the
21:47:55:09 city. 21:47:55:21 >> Demand for art space, let's
21:47:56:27 go to downtown mesa where 21:47:58:12 things -- they're not happening
21:47:59:21 right now. 21:48:00:03 They're going to be happening
21:48:01:00 soon with light rail. 21:48:02:06 Demand for art space down
21:48:03:06 there. 21:48:03:27 What are you finding out?
21:48:05:09 >> We're finding out that 21:48:06:03 people are excited about what's
21:48:07:03 happening in mesa. 21:48:08:03 They're interested in being
21:48:09:06 near the arts center. 21:48:10:06 They're interested in being in
21:48:11:06 a community of artists and I 21:48:13:00 think a lot of people do feel
21:48:15:06 that there's quite a bit of 21:48:20:06 buzz about mesa as a place for
21:48:21:21 creativity and innovation. 21:48:22:27 We're really gratified they
21:48:24:06 want to come be part of that 21:48:25:18 community.
21:48:26:00 >> From the council's point of 21:48:27:06 view, how do you take that buzz
21:48:29:21 if it's out there and say we've 21:48:30:27 got something going on here in
21:48:32:18 downtown mesa with a survey 21:48:34:12 like this, how do you put in
21:48:40:06 that practice? 21:48:41:18 >> I think our goal is to make
21:48:42:21 this happen and make it be the 21:48:45:03 smoothest process possible for
21:48:46:09 the developer. 21:48:47:18 We know that the community
21:48:49:12 values arts in mesa. 21:48:50:18 It's our arts and cultural
21:48:52:06 district for the city and we 21:48:53:06 just want to tap into that
21:48:54:27 excitement. 21:48:55:15 >> As far as design elements,
21:48:57:18 as far as building features, 21:48:59:24 what did the survey tell you?
21:49:01:06 >> We know there are certain 21:49:02:00 things that artists want.
21:49:04:09 I think the biggest thing was 21:49:05:09 people wanted natural light.
21:49:07:24 I believe they wanted high 21:49:10:00 ceilings and open space that
21:49:12:18 they could design for 21:49:14:24 themselves.
21:49:15:06 I'm trying to remember a couple 21:49:18:00 of the other requirements.
21:49:19:06 >> One of the things they 21:49:19:21 looked at was the size spaces
21:49:22:03 they needed. 21:49:22:27 All the way up to three bedroom
21:49:24:00 apartments. 21:49:24:12 I think the returns that we got
21:49:26:06 were more for single or maybe 21:49:27:18 two people living in the
21:49:28:21 apartment more so than families 21:49:30:15 but that changes as artists,
21:49:32:12 you know, grow up and have 21:49:34:09 families and artists can stay
21:49:35:21 in these projects for their 21:49:38:00 entire life so they could move
21:49:39:09 in and move up to a three 21:49:41:15 bedroom with children and then
21:49:42:21 move back down if they're still 21:49:44:27 income qualified.
21:49:46:03 >> How was this particular 21:49:47:21 survey conducted?
21:49:48:24 >> So it was online. 21:49:50:15 And it was also done in person.
21:49:53:00 Neighborhood economic 21:49:54:00 development corporation had one
21:49:56:03 person that was kind of their 21:49:57:15 job for two months was to go
21:49:59:06 out, go to art events, go to 21:50:00:27 art organizations, go to
21:50:02:15 classes at asu, anywhere where 21:50:05:18 there was a gathering of
21:50:06:21 artists, we were there getting 21:50:08:09 information from the survey.
21:50:12:18 We had help from the art 21:50:14:03 entrepreneurs that we had
21:50:15:03 trained over the years to help 21:50:17:09 with the art scene in mesa.
21:50:19:12 >> I remembered something else 21:50:20:06 that people said they wanted
21:50:21:12 that I think is important. 21:50:22:12 They wanted shared community
21:50:25:03 space, shared gallery space and 21:50:27:09 that is the feature of most art
21:50:28:18 space projects. 21:50:29:12 The artists really enjoy being
21:50:31:09 part of a community of artists 21:50:32:12 and being able to have an
21:50:33:18 impact on the community, so 21:50:34:24 thing like open studio tours
21:50:36:27 and community galleries and, in 21:50:38:27 fact, very common for coffee
21:50:40:15 shops to pop up in the 21:50:42:00 developments.
21:50:42:18 >> Sure. 21:50:43:00 Now for this kind of survey,
21:50:49:03 how did it compare to the 21:50:51:09 results?
21:50:52:18 >> It has not been done in 21:50:53:21 Arizona before.
21:50:54:21 It's the same survey that art 21:50:56:06 space has used in many other
21:50:58:27 communities and they usually 21:51:00:09 have a requirement for three to
21:51:01:24 one redundancy, meaning 21:51:04:00 whatever number they think they
21:51:06:12 need for that project, they 21:51:08:21 have to have three times that
21:51:10:09 number saying they're 21:51:11:03 interested and they exceeded
21:51:12:09 that. 21:51:13:15 That went beautifully and
21:51:15:06 apparently, better than other 21:51:16:06 markets.
21:51:16:21 >> Public policy and again from 21:51:18:00 the council standpoint, you've
21:51:19:15 got business interests, you 21:51:22:24 want to make sure you get the
21:51:24:18 most *** for your buck, 21:51:26:24 especially downtown mesa.
21:51:29:18 Are some folks saying it's nice 21:51:31:12 to have nonprofits down there
21:51:32:18 with artists but we need 21:51:33:27 businesses, we need some kind
21:51:37:00 of more firm or traditional 21:51:40:12 kind of a business.
21:51:41:09 >> The first time that I met 21:51:42:15 the administrators from art
21:51:44:15 space when they were doing here 21:51:46:06 doing a study, I had a business
21:51:48:18 meeting with the businesses 21:51:50:09 along main street and they had
21:51:52:00 just come from visiting the 21:51:53:06 mayor and council and they said
21:51:54:21 for the first time in their 21:51:55:12 history that they had walked
21:51:56:09 into a room and everybody was 21:51:58:00 on the same page.
21:51:59:24 The council and the mayor had 21:52:01:24 seen art space projects across
21:52:03:03 the country and they were ready 21:52:04:12 to go.
21:52:04:27 Full support. 21:52:05:21 >> And I think it's important
21:52:06:18 to mention that art space 21:52:07:27 projects typically bring a lot
21:52:09:18 of other businesses into the 21:52:11:12 areas where they develop and in
21:52:13:03 addition, they don't just serve 21:52:14:24 nonprofits.
21:52:15:24 They have creative businesses 21:52:18:00 like graphic design firms that
21:52:19:21 actually work in their spaces 21:52:21:18 so you're bringing additional
21:52:22:27 businesses into the community, 21:52:24:00 as well.
21:52:24:18 >> Real quickly last question. 21:52:25:27 Where do we go from here?
21:52:27:15 >> We hire architects and we go 21:52:29:27 for tax credits next.
21:52:33:21 >> And we're working to raise 21:52:35:00 the money to do all that
21:52:36:09 pre-development work, the 21:52:37:18 design and everything.
21:52:38:09 >> All right. 21:52:38:21 Well, congratulations.
21:52:39:12 It sounds like things are 21:52:40:09 happening there in downtown
21:52:41:09 mesa, I guess. 21:52:42:09 And I'm sure artists are very
21:52:44:06 pleased to hear it. 21:52:46:21 Good to have you here tonight.
21:52:48:12 21:52:51:27 >>> We end tonight�s show by
21:52:51:27 recognizing the struggling 21:52:51:27 artist within us.
21:52:48:09 Producer Shana Fischer and 21:52:48:09 photographer Ed Kishel
21:52:48:09 introduce us to a place where 21:52:48:09 you can unleash your inner
21:52:48:09 Picasso. 21:53:03:12 >> The creativity is in full
21:53:04:21 force on a Thursday night at 21:53:07:00 painting with a twist.
21:53:08:27 >> Painting with a twist is a 21:53:09:27 place where you can come with
21:53:10:27 your friends or family and find 21:53:12:18 your inner artist.
21:53:13:18 >> The new business in Tempe is 21:53:15:21 hoping to inspire the artist in
21:53:17:06 everyone and you don't need to 21:53:18:15 know one artist from another.
21:53:23:12 The owner brings in local 21:53:24:15 artists who can teach you how
21:53:26:06 to paint like a pro. 21:53:28:00 >> Bringing local artists into
21:53:29:09 our studio not only helps them 21:53:33:00 build their clientele with
21:53:36:06 their personal art but also 21:53:37:18 having them, our customers,
21:53:39:21 coming in and seeing that we're 21:53:41:06 supporting the local artists,
21:53:42:21 that's the most important 21:53:43:15 thing.
21:53:44:06 >> Each night showcases a 21:53:45:24 different genre.
21:53:47:15 In this session, students are 21:53:48:24 learning about impressionism
21:53:50:18 through the work of Vincent van 21:53:52:00 Gogh and his famous painting
21:53:53:27 starry night. 21:53:55:09 >> The students learn how to
21:53:57:18 hold a brush to mimic the brush 21:53:59:27 stroke look.
21:54:00:15 They also work with bright 21:54:02:00 colors to achieve the rich look
21:54:03:15 in the original painting. 21:54:06:00 Every move of the artist is
21:54:10:24 broadcast on a monitor so the 21:54:13:00 students can follow along.
21:54:15:06 >> An artist is a lot better. 21:54:16:24 When I look at the painting, I
21:54:18:00 don't think I can do it but 21:54:20:03 when she walks you through it
21:54:21:24 step by step, mine looks just 21:54:23:09 like hers and hers looks
21:54:24:27 perfect, I can do it. 21:54:26:18 Having like a professional
21:54:27:21 artist show you the ropes helps 21:54:30:09 a whole lot because they're
21:54:31:15 very step-by-step, it's more 21:54:35:00 like a paint by numbers.
21:54:36:27 So it's not as crazy as you 21:54:38:27 just looking at the painting
21:54:39:27 and having to do it yourself. 21:54:41:15 That definitely helps.
21:54:43:00 >> Recreating a masterpiece can 21:54:45:24 feel a bit daunting but you do
21:54:47:27 get a lot of help here thanks 21:54:49:06 to the twist.
21:54:54:15 >> Most people come in here, 21:54:55:18 they're nervous, they can't
21:54:57:15 paint, they feel like they 21:54:58:21 can't paint so bringing in a
21:55:00:15 little wine helps them relax 21:55:02:06 and helps them get loose and
21:55:03:24 they create beautiful art. 21:55:05:24 The bring your own beverage, I
21:55:07:12 think it has a different twist 21:55:08:15 on it because it loosens you up
21:55:11:06 a little bit. 21:55:11:18 You can open up with everybody,
21:55:13:03 talk to your neighborhood. 21:55:14:15 You just go with the paint.
21:55:18:00 >> Painting with a twist uses 21:55:19:03 acrylic paint so they dry
21:55:20:21 quickly which means you get to 21:55:22:06 take home your artwork at the
21:55:23:15 end of the night along with 21:55:24:27 some great memories.
21:55:26:18 >> It's more than the art. 21:55:28:00 It's how you feel when you
21:55:29:09 leave. 21:55:30:09 Most people feel like they
21:55:32:24 accomplished something and they 21:55:34:18 know that they had a great time
21:55:36:09 and it's something that they 21:55:37:12 want to continue to do.
21:55:40:15 >>> That is it for now. 21:55:43:00 I'm Ted Simons.
21:55:43:27 Thank you so much for joining 21:55:44:15 us on this special Artbeat
21:55:47:12 edition of "Arizona Horizon." 21:55:48:12 You have a great evening.
21:55:49:21 �� 21:55:49:24 ��
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