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Erik: How has failure helped you learn?
Mike: I think that when I failed at something it’s because I should have been more prepared
or seen certain things coming. Failure aggravates me a lot and I’m willing to then kind of
get back at it and you know run even faster at that problem that knocked me down. I tend
to do it more than I think anyone usually does, I mean when I ran for politics and I
lost my first time, or when you start a business and you failed on a couple first clients it
kind of, it’s a big motivator for me because I was so angry at myself for that actually
happening that I want to make sure I do it again and again and again until I succeed.
So, I guess I keep learning ways not to do it, which is good, but if anything gets me
ready to kind of go at it again.
Erik: So, you say preparation is a key ingredient to understanding failure and how you can learn
from it, so how are you, could you give me a couple examples?
Mike: Sure, Failure when you might be working with a client and it didn’t go right, preparation
is not just one person preparing, for me I think it was preparing the right team, then
go back into battle and getting the right people or finding where things went wrong,
finding out where those faults were and making sure you brought other people into your battle
that had those traits that could help you get past. So, for me it was about helping
us staff and provide a better service to our clients for that failure or what we were actually
doing with the messaging was wrong after you look back at the stats and realize, “Okay,
we didn’t capture the right audience because we weren’t seeing the right things, we weren’t
interacting with them the right way, you know we now have to change that.”