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Good Morning! It's Jan Kearney at My Local Business Online. Yesterday, I'm really excited,
I won a book. I'm very excited because I very rarely win anything! I entered a giveaway
over on Denise Wakeman's blog and I won a copy of Sandra De Freitas' new book “Does
My Blogsite Make My Wallet Look Fat?” It sounds really interesting reading for someone
who is always enthusing about local business blogging.
I'm going to enthuse a little bit more about local business blogging because it really
does help bring customers in through your front door. It's not just about having a chat
on your blog or your website. One of the most important things you can do online is show
up in search. I am going to talk Google because here in the UK, google.co.uk and google.com
combined really dominate the search results. It's touching 90%, so Google IS search as
far as the UK is concerned.
Google will try to provide local results where possible. Particularly on local mobile searches,
it's going to provide a local result. So when you blog on your own domain and provide those
local results, you're actually giving the Google bots food to eat and digest and ponder
over. So you're increasing the size of your website by blogging on your own domain and
you're increasing you're relevance in the search results by blogging on your own domain.
And you're providing your potential customers, and current customers with information they
really need and are looking for from you. If you don't provide it, someone else will
and they'll go somewhere else.
The most important thing you can do is include your location, your town or your city in the
blog post title. Obviously, just that alone isn't going to propel you straight into the
search results, but it is a fairly major factor. That's what I want you to start doing, if
you blog now anyway. On that note, I am going to prepare my video blog for today and get
on with some work! I'll speak to you soon.