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What is Social Media Optimization?
Social Media Optimization
By now, everyone has heard of search engine optimization, which is a set of methodologies
aimed at improving the visibility of a website in search engine results through manipulations
in a website’s code, structure, and content. But as the Internet has grown and social media
has evolved, social media optimization has become of paramount importance. Social Media
Optimization is the method of social media activity in order to attract target marketed
visitors to your website content. The concept behind social media optimization is simple:
implement changes to optimize a site so that it is more easily linked to, more highly visible
in social media searches on custom search engines, and more frequently included in relevant
posts on blogs and videos.
Social Media Optimization | More easily linked to
Many sites are rarely updated and used simply for content. To maximize social media optimization,
we need to increase the linkability of the content. Such ideas for increasing linkability
include adding an RSS fee, adding a blog, or posting videos.
Social Media Optimization | Make sharing simple
Another way to increase linkability is to make sharing and bookmarking simple. Tagging
and bookmarking can be made easier by inducting content features such as buttons like “add
to delicious” or ‘like’ buttons for Facebook and other bookmarking sites. In addition
to this, you can also include relevant tags to your pages besides the home page for the
popular social bookmarking sites. Several plug-ins or widgets exist to add to your site
to make social media optimization easier.
Social Media Optimization | Easy to include in relevant posts
Allow your content to travel far within your target market. This can be done by including
portable content such as PDFs, videos, and audio files, and submitting them to your list
members and other related sites. This step will help you to create additional back links
for your site.
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