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Hi there, my name is Danny Wood and I'm going to be showing you how to recruit real estate
agents online... and I'm not talking about the newbies.
Now in a future video we're going to show you how to target the brand new agents who
are just getting into real estate... because I mean honestly we all need to start some
point. So you might as well have a system to capture & cultivate a list of people at
that stage... but for now we are going to look at recruiting licensed agents.
Now most of you already have a brokerage website that includes a "we're hiring page" but the
problem is... it actually doesn't attract licensed sales agents!
The contact form on your site usually gets submissions like "I haven't got my license
yet and I want to work part time..." AKA "I'm looking for a JOB" and this leads to the biggest
frustration brokers have with company website leads. It attracts more tire kickers than
ladder climbers. So how do you target real estate agents in
your area who are actually doing deals? A dated method (that works) is to send a "thank
you" letter to each agent after they deal with your office. Now the problem with that
is: 1) the cost, 2) the labour & 3) keeping it consistent! Not to mention it's really
hard to build rapport with those darn real estate recruiting letters.
So we added a modern twist and made it digital! Ever hear of a thing called "VIDEO"? Ya it's
kind of a big deal. Not only is it a great way to convey a message. It's also super easy
to automate. It builds the rapport because they can see (and hear you)... but you can
also cover more points before a letter hits the trash can.
You might want to look at our system. It emails a video to all the co-operating agents after
a closed deal. **The cool thing is that the email actually comes direct from your email.
Like the one you are using right now. What is it... a Gmail, a company email, whatever
it is, when they reply it goes directly to you!
The video is scripted (example): thanking them for doing a deal, it offers the use of
your office (if they ever need it), and asks them out for lunch... + it gives them a free
account to our online training program. **Many franchises have agent training, but
you can't offer it to outside agents. With BrokerageNation.com you get an online training
program that is "white label". That means when the agents log in it re-brands as your
local office! This now gives you a training program you can offer to agents you are looking
to relationships with. You get notified if anyone creates an account!
So if today your office did ten deals and the email goes to all ten agents, but only
two created accounts... well smarty pants now you know the two agents you should be
following up with! (Look at you being efficient with your time :-)
Haven't you noticed it consistency over time that makes life easier?
Think about it. Have you ever talked with an agent about joining your office and they
say "Na, everything is good and I'll never move"... *spoiler alert, but its 2 months
later and they changed to another real estate brokerage?
It's usually just the timing when you talked last because they probably were happy, but
hey... sh*t happens. Like office politics, boredom or "greener grass" syndrome. Who knows?
Or maybe they were just waiting for a big listing to close before they moved.
You already know recruiting agents is a contact sport and now you can see "no other tool will
allow you to touch as many real estate agents as video"
Lucky you, we have a package deal that includes: 1 recruiting video, automation of email delivery
& the white label training! For pricing, a demo & questions please click
here.