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>> >>PEGGY: UNDER JOHN MOORES OWNERSHIP, THE PADRES MADE IT TO THE WORLD SERIES IN 1998,
THE TEAM GOT A NEW DOWNTOWN BALL PARK IN 2004. NOW MOORES HAS AGREED TO SELL THE TEAM FOR
800ÊMILLION DOLLARS, 10 TIMES WHAT HE PAID FOR THE BALL CLUB IN 1994.
ANDREW KEATTS JOINS ME WITH DETAILS OF THE PROPOSED DEAL AND ITS POTENTIAL IMPACT ON
THE CITY. 800ÊMILLION DOLLARS.
IS THAT A FAIR PRICE? IS IT OUTRAGEOUS? >> >>ANDREW KEATTS: WELL, YOU KNOW, THAT'S
THE NUMBER THAT'S GETTING A LOT OF PLAY RIGHT NOW.
THE THING TO REMEMBER IS THAT 200ÊMILLION OF THAT MUPPIE COMES FROM THE 1 POINT TWO
BILLION DOLLAR THE PADRES HANGED WITH FOX SPORTS LAST MAY.
THAT JOHN MOORES THE SALES PRICE AS FAR AS THE NEW OWNERS ARE CONCERN SD GOING TO BE
ABOUT $600ÊMILLION. >> >>PEGGY: ONLY 600.
HOW DOES IT COMPARE TO THE L.A. DODGERS FRANCHISE? >> >>ANDREW KEATTS: THE DODGERS SOLD LAST
YEAR FOR 2ÊBILLION DOLLARS. THERE'S IN A MUCH LARGER MARKET, THEY'RE MUCH
MORE HISTORICALLY IMPORTANT TEAM, SO THAT'S NOT GOING TO BE WHERE THE PADRES ARE.
BUT IT DOES COMPARE JUST THREE YEARS AGO, THE PADRES AGREED TO BE SOLD TO JEFF MOORAD
FOR $500ÊMILLION. 500 TO 600ÊMILLION IS A LITTLE BIT CLOSER.
IF IT'S EIGHT HUNDRED MILLION, YOUR LOOKING AT A HUNDRED MILLION DOLLAR INCREASE IN JUST
THREE YEARS. >> >>PEGGY: TELL US ABOUT THE NEW OWNERS,
WHO ARE THEY AND WILL THE PRICE THEY'RE PAY FOR THIS CLUB IMPACT TICK TICKET PRICES?
>> >>ANDREW KEATTS: IT'S THE O'MALLEY FAMILY, WHO USED TO BE OWNERS OF THE DODGERS, THEY
SOLD THAT TEAM IN 1998 TO RUPERT MURDOCH. ALONG WITH THE O'MALLEY FAMILY IT INCLUDES
PHIL MICKELSON, SAN DIEGO'S FAMOUS GOLFER, AS WELL AS RON FOWLER, WHOSE COMPANY LIQUID
INVESTMENTS WAS PART OF THE MINORITY OWNERSHIP GROUP, AND NOW HE'LL MOVE INTO A MORE IMPORTANT
ROLE. >> >>PEGGY: THERE'S A STALLED BROADCAST DEAL,
ABOUT 40% OF FOLKS IN THE COUNTY, THERE'S BLACKOUTS ON THE PADRES GAME.
WILL THIS SALE IMPACT OR CHANGE THAT AT ALL? >> >>ANDREW KEATTS: THERE'S NO REASON TO BELIEVE
IT DEFINITELY WILL. THERE'S REASON TO SUSPECT THE NEW OWNERSHIP
WILL WANT TO ENGENDER ITSELF TO THE FA FANS AND PUT MORE PRESSURE ON THE NEGOTIATIONS
AND GET INVOLVED WITH FOX SPORTS SAN DIEGO AND TIME WARNER AND SAY WE WANT TO BE ABLE
TO BE CONSIDERED VERY FAN FRIENDLY N OUR NEW OWNERSHIP.
SO IT DOESN'T DEFINITELY RELATE, BUT YOU COULD HAVE REASON TO BE OPTIMISTIC.
>> >>PEGGY: TELL US ABOUT THE MEDIA ONLINE SUBSIDIARY, AND THE APPS.
THAT WAS VERY INTERESTING. THERE'S SOME NEW WAYS TO WATCH PADRES GAMES.
>> >>WILL CARLESS: THERE'S TRADITIONAL REVENUE STREAMS, TICKET SALES, PARKING KUN VEGZ, MERCHANDISE.
THERE'S ALSO THESE NEW AND INTERESTING WAYS THE TEAMS ARE MAKING MONEY THAT PLAY INTO
THEIR EVALUATIONS WHEN THEY COME UP TO THE SOLD.
T W OWN THE TM IS CALLED ML BAM, MAJOR LEAGUE BASEBALL'S ADVANCED MEDIA DIVISION.
THE TICKET SALES THAT RUN THROUGH THOSE WEBSITES AS WELL AS THE IPHONE APP AND IPAD APP WHICH
ALLOWS PEOPLE TO STREAM OUT OF MARKET GAMES RIGHT ON THEIR PHONE OR IPAD OR ON THEIR COMPUTER.
SO THEY HAVE WITH 2.2ÊMILLION SUBSCRIBERS WHO PAY UP TO 120 DOLLARS A YEAR FOR REACH
OF THOSE SUBSCRIPTIONS. >> >>PEGGY: IT'S A REVENUE GENERATOR AS WELL.
IT'S NOT JUST FANS WATCHING, IT'S MAKING MONEY. >> >>ANDREW KEATTS: IT MAKES 600ÊMILLION
DOLLARS IN REVENUE, WHICH GOES TO EACH OF THE TEAMS EVENLY.
ACCORDING TO ONE EXPERT, IT MIGHT BE WORTH AS MUCH AS SIX BILLIONS.
>> >>PEGGY: LET'S COME BACK TO SAN DIEGO AND TICKET PRICES.
THERE ARE SO MANY OTHER THINGS TO DO, IN OUR WONDERFUL CITY, IT'S SUNNY, THERE'S SAILING,
CYCLING, YOU NAME IT, WE CAN DO IT. DOES THAT IMPACT THE PRICE OF SELLING A FRANCHISE
LIKE THIS? DOES IT IMPACT TICKET PRICES? >> >>ANDREW KEATTS: SURE.
IT CERTAINLY IMPACTS TICKET PRICES BECAUSE YOU CAN ONLY SELL TICKETS FOR WHATEVER PRICES
DEMAND DICTATES AND DEMAND IS GOING TO BE AFFECTED BY ALL THE OTHER THINGS THAT PEOPLE
CAN DO IN THE AREA. SO SOME PEOPLE HAVE SAID THAT MIGHT BE WHY
THE PADRES DON'T HAVE AS ROBUST AN ATTENDANCE FIGURE AS OTHER TEAMS.
BUT THE REALITY IS WHEN THE PADRES WIN, PEOPLE COME OUT TO THE BALL PARK AND THAT'S NOT ENTIRELY
DIFFERENT THAN EVERY OTHER TEAM IN BASEBALL. THERE ARE SOME TEAMS THAT DO REALLY WELL WHEN
THEY'RE LOSING, BUT FOR THE MOST PART TEAMS AND THEIR ATTENDANCE ARE BASED ON HOW WELL
THEY'RE DOING. >> >>PEGGY: WE'LL BE FOLLOWING THOSE, ANDREW
KEATTS OF THE DAILY TRANSCRIPT, THANKS SO MUCH FOR BEING HERE.