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on Aug
this case study demonstrates how Appy Beacons are revolutionizing the retail
industry
Jenny enters the mall to buy an outfit for an important party.
she's walking contemplating the style when suddenly her bones sounds and she
receives a blue notification from Appy powered store
"He Jenny, check out our new winter collection."
Considering for a moment she enters the store and as he approaches the tees and
tops section she receives yet another notification
"Today's Offer: Just for you 20 percent discount on your purchase price of T's and Tops."
This is an offer too good to miss and she chooses the top and heads toward the jeans section to get
some jeans to complete the outfit.
As she approaches the jeans section she receives another notification
"Check Out Our Legging Jeans
They go really well with the top you picked." She reads the message
and starts checking out the legging genes and ends up picking one for herself but
finally with her outfits sorted, she moves toward the billing counter where
she receives another notification saying:
"Get an additional 10% Discount by Paying With Your XXXXX Brand Credit Card."
She happens to have that card and ends up getting an additional 10 percent discount.
On her way back home she calls her friends and tell them why she loves her
iPhone
more than a boyfriend.
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