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Daddy Brad: I was at the airport the other day waiting for a flight and I had a thought.
Daddy Clay: Uh oh.
Daddy Brad: There were all these dads there and what were they doing? They were making
purchases. Daddy Clay, What were they buying?
Daddy Clay: Shirts!
Daddy Brad: No.
Daddy Clay: Yeah, I was at the airport the other day, I was traveling with my family,
waiting in line to get my breakfast taco, kid in the backpack, when all of a sudden
he starts to pee down my back, so I run into the gift shop, buy the most expensive golf
shirt I’ve ever bought in my life, I go back to the gate, I explain to my wife what
happens and she tells me, “It’s only pee.” When, when does that happen to us?
Daddy Brad: No. Not shirts. Magazines. Dad buy magazines.
Daddy Clay: I do buy magazines when I travel. Dad’s magazines, men’s magazines, Cat
Fancy.
Daddy Brad: The problem with these magazines is that they don’t have any parenting information
in them.
Daddy Clay: Oh now wait a minute! You can find some good…well, no. But Cat Fancy you
can find some stuff in here that you can adapt.
Daddy Brad: We here at the Dad Labs, we have a radical suggestion: next time you’re at
the airport waiting for a flight, buy a parenting magazine.
Daddy Clay: And we know what you’re saying, Daddy Brad, Daddy Clay these are women’s
magazines! Well, and you’re right, 85% of the readership: women.
Daddy Brad: And it’s true, they’re going to have a lot of beauty tips and decorating
ideas. You can skip all those.
Daddy Clay: But you’re going to find some specific articles about stuff that’s going
on in your house with your kids, guaranteed
Daddy Brad: Now, you can also think of buying these magazines as a recon mission, sneaking
across the front lines to determine what the other side is thinking.
Daddy Clay: After all, we’ve all read Cosmo. What? You tell me you’ve never read Cosmo?
Daddy Brad: Some magazines are a little more accessible to guys.
Daddy Clay: What? Not even the sex surveys?
Daddy Brad: Family Fun, a Disney publication, is all about arts and crafts, you know, glue
guns and fabric. If you can make the stuff in here, give us a call, we need your help.
Daddy Clay: Now, Parents and Parenting have a good bit in common. There’s kind of a
breezy, fast-paced editorial style with lots of short, informative articles, really good
for reading on the can, and lots of earthy humor, which was kind of a surprise, and of
course, the requisite dad columnist.
Daddy Brad: Now, both of these magazines have great articles about child development stages,
mostly toward the back. Now, I really liked the Parenting article on learning styles and
the Parents article on homework.
Daddy Clay: Now, Child Magazine wins the award for featuring the most photographs with dads
in them. The editorial style here leans more toward design and hip new products to buy.
A little bit less on the parenting-tip side.
Daddy Brad: Okay, you’re at the airport bookstore. You’ve grabbed your parenting
magazines and you go up to the counter….
Daddy Clay: Remember the first time you bought p*rn? It feels a little bit like that.
Daddy Brad: No, it feels nothing like that. The lady at the counter smiles at you, she
doesn’t slap you.
Daddy Clay: Well, if you’re still feeling uncomfortable by the time you get to the gate,
you just take your men’s magazine and slide that little puppy in there.
Daddy Brad: Don’t be afraid of parenting magazines. I’m Daddy Brad.
Daddy Clay: I’m Daddy Clay. Adios from the Dad Labs.