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Welcome to Week 2 of Marketing Management.
I have set up subgroups for some of the forum assignments to help manage the number of responses
to which you have to read and respond. If for some reason, you have a concern with the
subgroup, please email me and let me know. Please understand that I may be making some
changes to the forum subgroups as we progress through the course, so that you can share
and read posts of other classmates.
Make sure to read ALL instructions and look at the grading rubric before beginning an
assignment, so that you know exactly what is expected in the activity.
Look at Activity 1.8b for the posting of the individual product choices for the Marketing
Plan. If you do not have a product or company assigned, please email me as soon as possible
with three choices for products or companies you would like to research.
Group assignments have been made for the Market Analysis activity, and the groups are posted
under this week on Activity 1.9. I encourage you to contact members of your group via email
as soon as possible to get started on this project.
I enjoyed reading through your assignments and posts from Week 1. I especially enjoyed
seeing some of the commercials you posted in the introductory forum. Some of these really
brought back good memories. To start this week, we will continue with the favorite childhood
advertisement you chose in the introductory forum for last week and look at the segmentation
and effectiveness of the ad.
Check your grades periodically throughout the course. Please email me or call me if
you have any questions on any of the assignments.