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>> [Intro Music for Business Blueprint]
>> Mike Klassen: You know what happen to, when you do a blog article. It is upon the
front page of your blog, correct? What happen to when you do the next article? What happen
to that first one, it goes down. After a couple go do down what happen to those bottom ones?
They're in the archives, and they're still there and someone could find them but they're
not working as hard for you as possible. And it was a good content originally so let's
not let it die. Let's re breathe , breathe a new life into it and put it to work for
us. Now! I should say first of all, I'm gonna give you a lot of my examples of stuff that
I've done and that's not just to show you all the stuff that I've done. But I want you
to know that the things that I'm telling you today are not theory, they're not something
I heard or something I read about, these are all things that I do for my business. Now
the book, now that's what Dale actually found. What I'd realize was I had all these blog
content, but no one is realistically gonna sit there that gonna read through years and
years the blog articles. And not of all that was kinda great stuff, but what if I could
put all the relevant stuff organized into free ebook that I could put on my site for
people to download? So that's what I did. A book has a high perceived value they just
do., there's a more.. You know that anybody can put up a blog post but if you took the
time to put it into a book, and it doesn't need to be a fancy book, it'll do in words
or pages and put in a nice cover on it. It has a high perceived value and it can also
be sold, I don't happen to sell mine but if you're an expert in your field why not have
it as an extra revenue stream. I also offer mine as a bonus for other promotions. I run
across a gal who wrote a book and when she sold it online she wanted to offer bonuses
to the people who bought it. So she went to other people and said can I offer your book
as a bonus. I did and what is that they do. They exposes my name and my company to people
I would never otherwise known to reach. And then as I mentioned it organizes your blog
and copy into an easier read format because if somebody really doesn't often wanna go
to through all the archives of your site. Now maybe you don't have a book but you wanna
do some special report and maybe a smaller thing, maybe it's only ten pages, the fine
tuning, the focus of your articles for a specific market. For example I want to focus on Marketing
to Consultant, so I took some of the content from my blog that related to that and just
put it into a free quick report. And there's a great freebie for outreach, direct outreach.
Sometimes when I'm making calls, cold calls to businesses I don't' wanna to tell them.
I'm not trying to sell to them. And all I'm trying to do is to say I got a free report
that I think can help you, can I send it to you? And check back in a week and see what
you thought. That's usually a much better approach than “Hi, I've got something to
sell and I'm gonna try to explain in 30 seconds before you hang up on me”. What happen to
with this they get the report they read about me, they find out about me. I also have a
plug in the back cause this is a sales piece, so I'm gonna talk about what I do and how
I can help them and then by the time I call them back no longer really a cold call but
more of warm call. And also what I've found on my site in my resources page I have much
about twelve different things reports like that, and books and what not. I found a lot
of people don't bother to even read them but it looks impressive. You know it looks.. somebody
who's taking the time to do all that their perception sometime is that that person must
know what he or she is doing or else they would come up with all these different things.
And once they talk to you and see some reward you're gonna know if you're same or not but
it just.. I believe a lot in perception and not in a negative sense. You know you're not
a fool people sort of sense; perception can work on your favor. And when you have a lot
of these special reports or things like that you create a perception that you're the expert
in your field, do not what I think a lot of you would prefer to be the expert in your
field, the one to be seen as the one called natural competitors. Now let's say you've
written these articles for your blog and then on your blog and maybe they're on a book.
But where else you can put these articles? Well if you do a google search on articles
bank you come up with a lot of stuffs. Now I got a link that's easyezinearticles that's
the one that I used that's the more popular one. What I do.. is when I have an article
that I would like to share outside of my blog I put it on easyezinearticles. They have a
higher.. they give more traffic than I do.. and that also speaks to the important of content.
The reason they have a higher traffic is because they have so much content. No matter what
you're searching on chances are some body have written articles on it, and it's on one
of these articles bank. I wanna be exposed in different places for free. And since I
can be on easyezinearticles for free what I can do is that I get my name out there and
get a lot of hit back to my site from those articles. And the other thing about these
article banks is that other's can use our articles. The rule is that if they use your
articles they have to include your resource or your bio.. ok.. so now I've got somebody
else using my articles on their site exposing me to gain more people than what I have known
to expose myself to on my own. Now they just might take it to magazines and newsletters.
You've got all these articles that you've written why not use them either in your magazine,
Dale has made a log or newsletter could be an email newsletter. Or it could be others
on your need. May be you're on agriculture, it's planning agriculture of magazine, if
you've written the articles that would be useful for that industry. Why not see if you
get your articles that you've already written. Again you don't have to do extra work for
this, you've already written the articles. Have them use in this sort of format and get
hit back to your site and get the exposed yours in other sorts of a form. Then you can
create your own publication if you want it to, you don't need to though. I don't wanna
make this harder for you, you can go ahead and use other people's magazine or news letter.
>> [Music for Business Blueprint]