Tip:
Highlight text to annotate it
X
I´m the organizer of OffPrint, OffPrint Paris and OffPrint Amsterdam.
It is an art book fair about emerging practices
gathering together about 100 to 150 publishers and micro publishers from the art world.
We have schools, institutions and also private publishers like RVB Books.
We started a collaboration with BuBu, a Swiss publisher, using Indigo printing.
We use either offset or digital.
As far as we can tell with digital, there’s the same quality and a large binding solution.
So, now it’s just about the content. So we choose if we want to go with young sharp artist,
who is going to be quite difficult to promote, we go with digital printing.
We can have about twenty or fifty copies done and we can test it in the market.
We can test it at OffPrint Fair. We see how the public reacts and feels about the book.
Afterwards, we can go for more publishing.
This is interesting for my fair because is about emerging practices
and I think emerging practices in visual art are only possible
if you always take into consideration the production cost of the book.
So now with digital printing, key publishers are able to take the risk on young emerging artists.
Can you do a book in about a week?
I said I can try.
It was a challenge.
I sat down and I had a quick idea.
Let’s do a book on landscapes because I do have landscapes
simply because I’ve been traveling all my life.
So, I sat down at my computer. I had the basic structure in about five days
and sent it off to you.
You started printing and there was a little glitch here and there but it went very easily and today we have a book!
I’m exuberant. I think the quality is fantastic.
It’s exactly what I saw on my screen in Southampton, NY a week ago and now it’s on paper.
The printing quality we are looking for is possible because we printed on the HP Indigo.
This machine allows us to print very fast in good quality, which our customers like.
The production in offset would take much more time and would need a bigger run.
We didn’t have much time to produce this book.
It helped us to print it in digital and we printed it with six colors with light cyan and light magenta
which allowed us to have even more beautiful images.
This is great for both of us. We can do whatever you like. We change.
We just print a couple of books.
If we were to print 2,000 books, you wouldn’t be happy with us
so there’s nothing better to have than a proud, happy customer.