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(man) Welcome, everyone, to Tyneside Cinema.
A wonderful cinema, please come here again.
We want the afternoon to be as interactive and engaging as possible.
We don't actually know what's going to fly.
And if we spend too much time thinking about it
the world we're projecting into will have changed before we have an answer.
(inaudible)
Some people will try to devalue the word "entertainment",
because we're publicly funded, public service and all the rest.
I just wanted to add into that last bit
that there is a middle ground between pirate radio and the BBC.
And we forget about the accidental, the fortuitous, happy accidents.
As has been mentioned, we all have the capacity to broadcast and share.
And so what we want to do is become more social.
Arts organisations are making content, making things for audiences,
so the more we can share stuff and make it visually engaging,
socially engaging, content engaging, is absolutely key.
I think that's adding to what our sector does in that everybody now has a voice.
We're reaching new people that we didn't know before.
We're reaching old customers but in a new way,
and actually that's bringing them back to the theatre.
And I think it's a way of reaching a whole new audience, as well,
who may not have been aware of what we do but are out there and eager to learn.
Actually these cameras, when you're starting off, switch them to automatic
and 90% of the time they'll do a better job than you will.
I want to know what people can recommend for editing something from a FlipShare
or from an iPhone on your PC.
With things like audiovisual stuff,
it's the budgets and being able to afford to do things properly,
or understanding how we can do things on a very tight budget
but do them with a kind of critical edge.
..with larger broadcasts
and to prepare the way for internet protocol television.
People underestimate in general how hard it is to make good quality video.
..facilitate what the organisations who are coming to these events
can do for each other.
(inaudible)
The sessions allow you to be a bit more creative.
You're hearing other people's experiences
so you think, "What would I do? How would that suit our audience?"
Also just having that space in the group session to come up with some ideas.
I found that really, really useful. There's a lot that I will take back.
It's good to make contact with other people that are doing work in this way,
to see how we can work together.
Arts organisations make great stuff. That stuff needs to be shared.
I'm loving the event.
(applause)
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