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Icon's award winning, Customer Communications Management solution delivers up to 16 times
return on investment in just three years. 'Sounds too good to be true doesn't it?
But take a look at this... a report produced by leading independent consultants, Forrester...
"Companies spend millions of dollars managing customer correspondences.
Evaluating the Return on Investment of correspondence management proves that organizations can realize
a return within a year by optimizing content production, consolidating vendors and systems,
and reducing paper usage. This ability to realize a return on investment helps make
customer communications management software a good investment despite poor economic conditions"
Increasing value and serving customers better in the Banking sector has its own unique customer
communication challenges of course.... With over 50 European success stories to its
credit, Icon has proved itself one of the leading providers of advanced CCM solutions
.............. and is well qualified to illustrate the benefits you can expect in your role...
Finance should be the first to spot that the cost of managing documents across the Enterprise
is escalating. But the cost management of pure print communications has become more
complex and new online channels have added additional layers.
Multiple, often overlapping, IT systems in different departments separate customer information
into silos. The cumulative historic impact of varied overlapping systems initiatives
additionally drives costs up. Add in the challenges of document control
required to meet legal and regulatory issues - and then factor in multiple languages - and
it should come as no surprise that 87% of enterprises have the potential to make enormous
savings. Many organisations have difficulty recognising
the cost case, despite the huge advances in document automation technologies, partly due
to lack of total cost visibility and partly due to fragmented budgetary ownership.
Independent studies in Europe have drawn a stark contrast between highly personalised,
auto-generated documents delivered electronically versus manually generated documents.
At one end of the spectrum the report found that manual documents such as customer letters
can cost as much as 8 Euros to create and deliver.
At the other end of the spectrum an automated document delivered electronically can cost
as little as 5 cents. Whilst, on a comparable basis, smart documents
controlled by intelligent templates typically save at least 75%, it is the upside revenues
offered by increased personalisation that interests others.
And successful engagement will fuel customer self-service -- especially if mobile device
enabled -- which will also reduces staff costs. So an enterprise wide view is needed.
Financial Directors typically engage with Icon to:
- Understand customer communications spend and improvement areas across the Enterprise
- Establish a self--funding improvement project; typical industry figures suggest a year 1
ROI of over 200% There are just too many uses and benefits
of Icon solutions to mention here - and there will be some that are unique to the Banking
sector. However we can group the economic benefits
for all sectors into 4 headline areas: - Cost savings
- Improved customer service - Increased content efficiency
- Reduced compliance risk. Evaluating the impact of strategic enterprise
technology and complementary process change is a sophisticated task, particularly if the
full benefits are to be realized. Icon can guide you through options, evaluations and
ROI analysis to establish the scope, size of savings and transformational improvements
your organisation can expect. By working with Icon you will be joining some
of the most forward thinking and dynamic businesses in Europe and indeed, around the world.
If you would like to explore to transform your Customer Communications and deliver an
exceptional return for your business, seize the initiative and contact Icon today.