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Erik: What about English stationary makers, British tailors and chocolate confectioners
inform and inspire what you do?
Richard: There's a lot of lost art out there. There are a lot of trades that are dying because
the internet price point access and reach are killing them and the problem is it's dumbing
down product, right? Because product now has to be for everyone in the world, it has to
be in a million different languages, it has to fit everyone and I think there was something
very special about old crafters and stationers of the past, where something was just for
you, special. And I think we've tried to apply -- again, in looking at what Moo is about
we've tried to focus on the details and focus on our strengths and we are, in a sense, an
English stationer. The oldest stationer in the world, the oldest printer in the world
I think, existing printer in the world is around the corner from our office in London,
in Clerkenwell, so we've stayed true to the creative roots of the business and there's
something just wonderful about someone who's really, if it's a tailor for example, just
really good at what they do. The attention to detail, the satisfaction in creating something
specifically for someone, something that will make them feel better, something that will
make them feel more confident or go out into the world stronger and wiser, maybe not richer
if they spent a lot of money on it, but something that helps them express themselves. But I
love the metaphor of the tailor, if we could be the tailor to small businesses for their
print needs or for stationary or whatever it is, I think that's, that's a dream of ours
to try and effect that because it is, it's special, it's different, right? From buying
something off the shelf, we're all different people. I'd say the vast majority of Moo customers
are creative professionals, they're artists, photographers, designers, crafters, and I
meet cake bakers, chocolatiers, they're amazing various businesses. But we love and we celebrate
people who have perfected or strive to perfect the art in which they trade.