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The rise of the Internet Retailer has radically changed our high streets
revolutionizing the way we shop
over the past four years
online spending has grown 75 percent while the High Street struggles to achieve
flat growth
Consumers prefer the convenience of logging on
to lining up
Will the trend continue?
industrial revolutions goes shopping
The internet has taken a lot of people out of the centres
now I believe the technology and the Internet can help bring people
back onto the high street and into our centres
The Swan shopping centre in Hampshire
believe they have found the solution linking clicks to bricks
TagPoints is a mobile loyalty and proximity marketing tool
"I've been saving my rewards, can you show me which ones I can redeem them against please?"
We enable shopping centres and retailers
to engage with their customers through a mobile application instore
or in the centre - we can actually communicate directly with customers
and deliver hyper-relevant messages straight to their mobile phone
via the app
TagPoints technology goes beyond traditional loyalty schemes
and enables retailers to offer customers real-time personalized incentives while
they're shopping
but can it compete with the ease of online retail?
To get that face-to-face experience
to touch and feel the product will always be important
there's now a trend of how we use technology to enhance
the shopping experience rather than use technology
to be the only shopping experience
As shopping centers begin to recognize the
importance of the human touch
how can online commerce compete to bring the benefits of
real-world shopping into the home?
The technology
basically superimposes a 3D model
of the product you wanna see on top of the camera view on your mobile device
so it looks like you already have that product at home
You can actually put that sofa virtually into your space
and see what it would look like - I think that's a fantastic tool for consumers
sayduck is one of many companies using augmented reality
to enhance the shopping experience
Could it become an every day reality?
We think this is a complete game changer in terms of how
people shop
in a couple years I think companies like sayduck that will definitely be mainstream
and something people take for granted
and and use it every day
Time will tell if the High Street can embrace
technology to optimize customer experience and win back hearts, minds,
and wallets
whatever the future, retailers expecting to stay at the top of consumer
shopping lists we need to provide increasingly
personalized service