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>> ON THIS EPISODE OF
HOW I ROCK IT, DIRECTOR
PAUL FEIG SEARCHES FOR THE
PERFECT MARTINI...
>> TO ME, GOING TO A BAR IS
A RITUAL.
THIS, TO ME, IS WHAT L.A.
SHOULD BE.
>> PHOTOGRAPHER STEVE SHAW
REDEFINES THE MEN'S MAGAZINE...
>> I WENT UP TO THE MANSION, AND
HEFNER COMES RIGHT OVER TO ME.
HE SAID, "THIS IS ONE OF THE
MOST BEAUTIFUL MAGAZINES I'VE
EVER SEEN."
>> LET'*** THE [bleep] ROAD!
>> THEN, MISTER CARTOON TAKES US
ON A LOW RIDER TOUR OF L.A....
>> THESE CARS, THEY ARE ROLLING
ART CANVASES.
>> AND DJ TO THE ELITE,
ZEN FREEMAN, WORKS HIS MAGIC IN
THE STUDIO.
>> IF YOU'RE PLAYING THE PERFECT
SET IN THE PERFECT CLUB, YOU
LITERALLY CAN CREATE EUPHORIA.
>> I'M BARON DAVIS, AND THIS IS
HOW I ROCK IT.
[upbeat music]
♪ ♪
I'M BARON DAVIS, AND THIS IS
HOW I ROCK IT, WHERE WE PROFILE
TRENDSETTERS AND TASTE-MAKERS,
DEFINING STYLE IN THEIR OWN WAY.
AS A DIRECTOR, PAUL FEIG
CELEBRATES THE FREAKS AND THE
GEEKS.
IN HOLLYWOOD, HE'S ALSO KNOWN
FOR CHAMPIONING A DIFFERENT KIND
OF UNDERDOG, THE WELL-DRESSED
MAN.
[piano music]
♪ ♪
>> I GREW UP WANTING TO BE AN
ADULT.
EVEN WHEN I WAS FIVE OR SIX, MY
PARENTS TOOK ME TO VEGAS.
I REMEMBER BEING MARCHED DOWN
TO THIS NURSERY THAT HAD A GLASS
DOOR THAT LOOKED OUT TO THE
CASINO AND JUST WATCHING ALL
THESE ADULTS HAVING THIS AMAZING
TIME.
I COULDN'T WAIT TO NOT BE A KID.
MY NAME IS PAUL FEIG, AND I AM
A, UH, CURRENTLY A FILM
DIRECTOR.
AND I RUN INTO PEOPLE ALL THE
TIME WHO LOVE BRIDESMAIDS AND
LOVE FREAKS AND GEEKS, AND IT'S
SO GRATIFYING FOR ME, BECAUSE
THAT, TO ME, THAT'S KIND OF THE
BEST IT CAN GET.
RIGHT NOW, WE'RE IN DOWNTOWN
L.A. AT THE BILTMORE HOTEL,
WHICH IS ONE OF THE OLDEST
HOTELS IN LOS ANGELES.
I LIKE THIS SETTING, BECAUSE
I LIKE OLD HOLLYWOOD.
I LOVE SEEING PICTURES OF PEOPLE
IN SUITS AND TIES, AND YOU SEE
FROM THE SETS, THE DIRECTOR'S IN
A SUIT AND TIE.
THERE WAS A STYLE THEN AND THERE
WAS AN ATTENTION TO DETAIL.
I'M ALWAYS ON THE QUEST FOR THE,
YOU KNOW, PERFECT MARTINI.
I LIKE A VERY CLASSIC MARTINI,
AND SO I FIGURED THIS MIGHT BE
THE PLACE.
CAN I HAVE A HENDRICK'S, UH, UP
WITH A TWIST?
>> OKAY.
>> STIRRED, VERY COLD, AND
PRETTY DRY.
TO ME, GOING TO A BAR IS A
RITUAL.
IT'S HOW THE BOTTLES ARE LIT,
HOW THE BAR'S LAID OUT, THE
ATTENTION TO DETAIL, AND THAT'S
WHY I'M A BIG FAN OF THE
MARTINI.
WHAT'S YOUR TAKE ON VERMOUTH?
>> UH, PERSONALLY, I LIKE LILLET
BLANC.
I KNOW IT'S NOT REALLY
VERMOUTH...
>> YEAH.
>> BUT I JUST LIKE THE FLAVOR.
>> TO ME, STYLE IS WHAT IMAGE OF
YOURSELF YOU WANT TO PUT OUT TO
THE WORLD, AND I'M ACTUALLY ONE
OF THE VERY FEW DIRECTORS WHO
WEARS A SUIT AND TIE.
>> TWIST?
>> YES, PLEASE.
THIS IS A SAVILE ROW ANDERSON
& SHEPPARD.
THERE IS NOTHING LIKE PUTTING IT
ON, AND YOU KNOW, IT'S LIKE
HAVING THE WORLD'S GREATEST CAR.
CHEERS, TONY.
>> AH, CHEERS.
>> THIS IS GORGEOUS.
>> THERE YOU GO.
>> OH, PERFECT.
NICE AND COLD, JUST ENOUGH
VERMOUTH TO--TO BE THERE, SO
IT'S NOT JUST A BIG GLASS OF
GIN.
>> SOME COME IN, THEY'LL SAY,
"I'LL TAKE THE MARTINI IN A
BUCKET."
[laughter]
>> YOU KNOW YOU GOT TO WATCH OUT
FOR THOSE GUYS.
MY FATHER, HE WAS A RETAILER.
HE OWNED AN ARMY SURPLUS STORE,
BUT HE WORE A SUIT AND TIE EVERY
DAY.
TO ME, IT WAS ALWAYS LIKE,
WELL, YEAH, IF YOU'RE IN CHARGE,
THAT'S WHAT YOU DO.
WHEN I WAS ABOUT 11 OR 12, MY
MOM TOOK ME TO THE "FANCY" MALL,
AND SHE BOUGHT ME A PIERRE
CARDIN THREE-PIECE SUIT.
I WORE THAT SUIT EVERYWHERE.
I WORE IT TO SCHOOL.
I WORE IT TO THE GROCERY STORE.
I ENJOYED IT BECAUSE, I DON'T
KNOW, I FELT LIKE AN ADULT.
WELL, THE BILTMORE IS KIND OF
WHAT WE LIKE TO THINK OF AS SORT
OF, UH, OLD HOLLYWOOD.
AND NOW, IT'D BE FUN TO GO SORT
OF MORE NEW HOLLYWOOD TO A VERY
COOL PLACE CALLED POUR VOUS.
I'M EXCITED ABOUT THIS, BECAUSE
I HEAR THEY MAKE VERY
TRADITIONAL DRINKS.
WHAT WOULD YOU RECOMMEND?
LIKE, WHAT'S YOUR KIND OF
FAVORITE DRINK TO MAKE?
I WANT TO PUT MYSELF IN YOUR
HANDS.
>> OKAY, I THINK I'D MAKE YOU A
MARTINEZ PROBABLY.
>> WHAT'S THAT?
>> A MARTINEZ IS SWEET VERMOUTH,
GIN, MARASCHINO, AND ORANGE
BITTERS SERVED UP.
>> PERFECT.
>> ALL RIGHT.
>> I LIKE THE OLD STUFF, BUT
I REALLY LIKE THE NEW STUFF TOO,
AND IF THERE'S A WAY TO KIND OF
BRING THOSE TWO WORLDS TOGETHER,
I THINK THAT'S GREAT.
THIS, TO ME, IS WHAT L.A.
SHOULD BE.
I LOVE THIS PLACE.
>> YEAH.
>> THIS IS, LIKE, MY TYPE OF
PLACE.
WHAT'S SORT OF THE--WOULD YOU
DESCRIBE SORT OF THE DECOR,
THE FEEL?
>> WE KIND OF WANTED IT TO LOOK,
LIKE, OLD HOTEL LOBBY.
SEMI-PARIS, SEMI, LIKE, SOUTHERN
RIVIERA.
IT'S GREAT WHEN WE HAVE PEOPLE
LIKE YOURSELF COME IN THAT ARE
DRESSED TO THE NINES.
>> I DO FEEL LIKE I WAS BORN IN
THE WRONG ERA, ALTHOUGH MAYBE
BACK THEN, I WOULDN'T HAVE
REALIZED THAT IT WAS AS GOOD AS
IT WAS.
CHEERS.
>> CHEERS.
>> OOH, THE SMELL'S FANTASTIC.
OH, WOW, NICE.
THIS IS ONE OF THOSE DRINKS THAT
YOU GO, "YEAH, THIS IS NOT SO
ALCOHOLIC," AND THEN YOU HAVE
TEN, AND THEN THEY TAKE YOU OUT
ON A STRETCHER.
>> OR TWO.
>> OR TWO.
>> OR--YEAH, EXACTLY.
THAT'S RIGHT.
[dreamy music]
♪ ♪
NOW WE ARE HEADED TO THE BEST
BAR IN LOS ANGELES, A LITTLE
PLACE TUCKED IN THE VALLEY THAT
I LIKE TO CALL "MY HOUSE."
I ALWAYS TRY TO HAVE A NICE
DRINK, JUST RELAX AT THE END OF
THE DAY.
MY FAVORITE MARTINI FROM MY
FAVORITE BAR, WHICH IS THE DUKES
HOTEL BAR IN LONDON--IT'S THE
BAR WHERE, UM, IAN FLEMING
DISCOVERED THE MARTINI.
THE DUKES MARTINI NEVER TOUCHES
ICE.
THE GIN IS KEPT IN A FREEZER.
THREE SHAKES OF VERMOUTH INTO
THE GLASS, AND SWIRLS IT AROUND
AND THROWS IT ON THE CARPET.
SO YOU JUST GET--THE GLASS IS
COATED WITH THE VERMOUTH.
POURS IN THE FROZEN GIN, AND
THEN HAS THESE BEAUTIFUL LEMONS.
AND HE CUTS A VERY BIG TWIST,
TOUCHES THE EDGE WITH IT, PUTS
IT IN, AND THERE IT IS.
SO IT'S FROZEN, IT'S ICE-COLD,
AND IT'S JUST MY FAVORITE
MARTINI IN THE WORLD.
WELL, MY FILMS AND MY COMEDIC
VOICE FITS IN WITH MY LIFESTYLE.
IT'S JUST THE LOVE OF HAVING
A GOOD TIME.
MY GOAL IN LIFE IS TO MAKE
PEOPLE FEEL GOOD.
IF I CAN GET AN AUDIENCE TO
LAUGH, THAT'S, LIKE, THE
GREATEST GIFT.
CHEERS.
>> AT 13, STEVE SHAW KNEW HE
WOULD HAVE AN INTERESTING LIFE.
AND HE WAS RIGHT.
ASK ANYONE WHO'S MET THE
TRENDSETTING PHOTOGRAPHER AND
PUBLISHER, AND THEY'LL TELL YOU
THE SAME THING.
STEVE IS A MAN TO BE ENVIED.
[rock music]
♪ ♪
>> I LOOK BACK TO WHEN I WAS
A KID AT 15 IN MANCHESTER, AND
I CAN'T QUITE BELIEVE THE
SITUATION I'M IN RIGHT NOW.
I HAVE THIS AMAZING MAGAZINE,
AND I PHOTOGRAPH BEAUTIFUL NAKED
GIRLS FOR A LIVING.
♪ ♪
PERFECT.
MY NAME IS STEVE SHAW.
I'M A PHOTOGRAPHER AND A
PUBLISHER.
TREATS! MAGAZINE IS A MAGAZINE
BY A PHOTOGRAPHER FOR
PHOTOGRAPHERS.
THERE'S NO RESTRICTIONS
COMMERCIALLY.
THERE'S NO RESTRICTIONS
EDITORIALLY.
LOOKING AT THE MAGAZINES THAT I
USED TO WORK FOR, I JUST THOUGHT
I COULD DO IT BETTER.
THERE IS A LOT OF NUDITY IN IT,
BECAUSE YOU'RE NOT SELLING A
PRODUCT, YOU'RE CREATING AN
IMAGE.
IT'S FINE ART PHOTOGRAPHY.
MY VISION IS HAVING A MAGAZINE
THAT YOU WOULD NEVER THROW AWAY.
YOU'D KEEP IT ON YOUR COFFEE
TABLE.
I THINK WE'RE IN A TIME WHEN SO
MANY THINGS ARE DISPOSABLE.
I WANTED TO MAKE TREATS!
INDISPOSABLE.
HOW ARE YOU?
>> GOOD, HOW ARE YOU?
>> WE GOT ALL THIS COLORED
POWDER--RED, WHITE, AND BLUE--
AND WE'RE GONNA THROW IT ON THE
GIRL AND SLOW THE CAMERA DOWN...
>> YEAH.
>> SO THE POWDER'S JUST, LIKE,
FLYING THROUGH THE AIR REALLY
SLOWLY.
WE'RE DOING THIS SHOOT TODAY FOR
AN ISSUE OF TREATS! TO CELEBRATE
THE FOURTH OF JULY.
THE INSPIRATION FOR THE PHOTO
SHOOT IS FROM THE HOLI FESTIVAL
IN INDIA.
SEE THIS STUFF?
HAVE YOU EVER SEEN THE INDIAN
FESTIVALS?
>> NO.
>> AND THEY'RE THROWING THE
POWDER UP, AND IT JUST BECOMES
THESE CLOUDS IN THE AIR, AND
THEN IT WILL HIT YOUR BODY AND
CLING TO YOUR BODY.
>> REALLY?
>> YEAH.
>> WOW.
I NEVER WORKED WITH STEVE SHAW,
BUT I HEARD HE WAS VERY GOOD, SO
I TRUST HIM.
>> I WAS BORN IN ENGLAND,
AND I WAS KIND OF AN EVIL CHILD,
AND I DID HAVE THIS FASCINATION
WITH CHEMISTRY.
I GOT A LITTLE TOO CREATIVE WITH
IT AND STARTED MAKING SMALL
EXPLOSIVES.
I THOUGHT I WOULD BE A
SCIENTIST, BUT MORE OF A MAD
SCIENTIST.
I THINK THE CHEMISTRY SIDE OF
THINGS GOT ME INTO PHOTOGRAPHY.
IF WE HAVE THIS POWDER, WOULD IT
BE EASY TO GET OFF?
>> MY ADVICE IS TO TRY IT NOW,
THAT SHE HAS NO MAKEUP, TO SEE.
>> I WAS TAKING PHOTOGRAPHS AT
13 YEARS OLD...
>> [gasps]
>> THAT'S SO COOL.
>> AND I LEFT SCHOOL AT 15.
I JUST KNEW THAT I COULD DO
SOMETHING OUTSIDE OF SCHOOL AND
COLLEGE.
I STARTED WORKING IN A PHOTO
STUDIO IN MANCHESTER AS AN
ASSISTANT.
THIS ONE DAY, THIS GIRL ASKED ME
TO TAKE PHOTOGRAPHS OF HER, AND
SHE CAME OUT TOPLESS.
AND I COULDN'T EVEN LOOK AT HER.
I WAS SO NERVOUS.
AND I THOUGHT, "THIS IS--
THIS IS AMAZING."
AND SHE STOOD THERE WITH NO
CLOTHES ON.
IT MADE ME REALIZE YOU COULD GET
SOMEONE TO DO ANYTHING YOU
WANTED, HOLDING A CAMERA.
I SAVED UP A COUPLE OF HUNDRED
DOLLARS.
I ENDED UP MOVING TO LOS
ANGELES, AND I WAS DETERMINED TO
GET A JOB AS A PHOTOGRAPHER.
I THINK THAT'S GOOD.
ULTIMATELY, I STARTED SHOOTING
FOR COSMOPOLITAN MAGAZINE AND
ELLE MAGAZINE AND VOGUE.
I ENDED UP WORKING A LOT WITH
CELEBRITIES, AND THE MORE I DID,
THE MORE I FELT I WAS LOSING
MY CREATIVITY.
OKAY, DARLING, IT'S GORGEOUS.
[camera shutter clicks]
THE EXPRESSION OF TREATS! COMES
FROM MY PASSION, AND THIS IS
DEFINITELY THE FREEST I'VE EVER
BEEN AS A PHOTOGRAPHER.
>> ♪ CALL MY NAME ♪
♪ CALL MY NAME ♪
>> THAT'S BEA--THAT'S BEAUTIFUL.
ONE, TWO, THREE.
MY INSPIRATION COMES FROM THE
'70s, LATE '60s, STEVE MCQUEEN
MOVIES, BLOW-UP, GET CARTER.
JUST BEAUTIFUL, SOFT.
YES.
THE RELATIONSHIP I HAVE WITH
A MODEL FOR TREATS! IS VERY
DIFFERENT TO ONE I WOULD HAVE
WITH A MODEL FOR VOGUE BECAUSE
IT'S ALL ABOUT TRUST.
>> ARE YOU OKAY?
>> YEAH, I'M OKAY.
>> HOW ARE YOU DOING?
>> GOOD.
I DON'T KNOW HOW I LOOK.
>> AMAZING.
>> PRETTY CRAZY.
>> [laughs]
>> I THINK THE AESTHETIC OF
TREATS! AND EVERYTHING IN MY
LIFE IS ACTUALLY GOOD TASTE.
ONE, TWO, THREE.
THAT'S GREAT.
LOOKING DOWN HERE.
>> ♪ YEAH, YEAH ♪
>> I GOT A CALL FROM HUGH
HEFNER.
I WENT UP TO THE MANSION,
AND HEFNER COMES RIGHT OVER
TO ME, SHAKES MY HAND AND SAID,
"THIS IS ONE OF THE MOST
BEAUTIFUL MAGAZINES I'VE EVER
SEEN."
IT WAS A PRETTY AMAZING
VALIDATION.
AND THEN, JUST SHAKE IT OFF.
I'M THE SAME GUY THAT GREW UP
IN MANCHESTER.
I'M STILL BLOWN AWAY BY
EVERYTHING THAT'S AROUND ME.
I THINK THERE'S SOME GREAT
SHOTS HERE.
THIS SHOT IS BEAUTIFUL.
SHE LOOKS SENSUAL, AND SHE'S
TURNED OUT GOOD.
IT'S BEEN AN INCREDIBLE JOURNEY.
DOING SOMETHING THAT FULFILLS ME
ON EVERY LEVEL, IT'S NOT ABOUT
THE MONEY TO ME, IT'S ABOUT
JUST CREATING SOMETHING
BEAUTIFUL.
>> ♪ THE REASON IT ♪
♪ WAS WORTH IT ALL ♪
>> IN THE 1920s, A U.S. ARMY
TEST PILOT NAMED
LIEUTENANT JOHN A. MACREADY
MADE HISTORY WHEN HE BECAME THE
FIRST MAN TO FLY OVER 40,000
FEET.
BUT THE FLIGHT GOGGLES OF THE
ERA FOGGED UP AT HIGH ALTITUDE
AND DIDN'T PROTECT HIS EYES
FROM THE SUN.
SO MACREADY FLEW TO ROCHESTER,
NEW YORK, TO MEET WITH EYEWEAR
COMPANY BAUSCH & LOMB.
THE TEST PILOT DESIGNED THE
ORIGINAL SHAPE, TINT, AND FIT
OF THE NEW STANDARD ISSUE
SUNGLASSES FOR AIRMEN FOR THE
U.S. MILITARY.
THEY WERE CALLED AVIATORS.
IN 1937, THESE SUNGLASSES WERE
RELEASED TO THE GENERAL PUBLIC
UNDER THE NAME RAY-BAN, AND WHEN
GENERAL DOUGLAS MACARTHUR LANDED
ON THE BEACHES OF THE
PHILIPPINES SPORTING A PAIR OF
GOLD-PLATED AVIATORS,
PHOTOGRAPHS OF HIM CIRCLED THE
GLOBE.
EVERY GUY WANTED TO BE THAT
COOL.
AND WHILE NOT EVERY MAN CAN
COMMAND AN ARMY, EVERY MAN CAN
WEAR AVIATORS.
>> MISTER CARTOON IS A LEGEND,
A TRUE ARTIST.
HE'S TATTOOED EVERYONE FROM
JUSTIN TIMBERLAKE TO KOBE
BRYANT.
BUT TURNS OUT, HIS FAVORITE
CANVAS ISN'T SKIN AT ALL.
IT'S METAL.
>> GROWING UP IN L.A., IT'S
ALMOST IMPOSSIBLE NOT TO BE
AFFECTED BY GANG CULTURE.
BUT OUT OF THAT, OUT OF THE
POVERTY, OUT OF THE DISEASES OF
ALCOHOLISM AND THOSE THINGS,
COMES THIS ROSE OUT OF THE
CONCRETE, WHICH IS THE LOW
RIDERS.
MY NAME IS MISTER CARTOON.
I'M A TATTOO ARTIST, AND I
BUILD LOW RIDERS.
[tattoo needle buzzes]
MY DRAWING ROOTS GO BACK AS FAR
AS I CAN REMEMBER.
MY POPS WOULD TELL ME I WAS THE
GREATEST ARTIST.
HE TOLD ME I WAS A PHENOM,
AND I THINK THAT'S MAYBE WHY
I'M A STANDOUT, BECAUSE I FOUND
OUT VERY EARLY WHAT IT WAS
I LOVE TO DO AND WHAT MOVED ME.
THINGS STARTED TO CHANGE IN MY
LIFE WHEN I TATTOOED MY FIRST
PLATINUM RECORDING ARTIST,
CYPRESS HILL.
AFTER TATTOOING EMINEM, I DIDN'T
NEED MY PORTFOLIO ANYMORE.
THE CULTURE OF TATTOOING REALLY
INSPIRED THE WAY I BUILD CARS--
THE TRADITION, THE CLASSIC
LOOKS, THE RISK-TAKING.
WHEN I DO A MURAL ON A CAR,
IN A WAY, I'M TATTOOING THAT
CAR.
I'M TATTOOING THE SKIN, WHICH
IS THE PAINT JOB, ON THAT CAR.
WE TAKE THESE OLD CLASSIC CARS,
KIND OF BEAT-DOWN, TAKE THEM OFF
THE FRAME.
WE PUT EVERY BOLT BRAND-NEW BACK
ON, CHROMED IT, PAINT IT, AND WE
BRING IT BACK TO LIFE.
>> WHAT'S UP?
>> WHAT'S UP?
>> WHAT'S UP, MAN?
>> ARE WE READY?
WE'RE GETTING THESE CARS READY
TO GO TO BOB'S BIG BOY, THE
MECCA OF CLASSIC CARS AND CAR
BUILDERS.
WE'RE GONNA GO THERE AND WE'RE
GONNA PULL OUR RIDES IN, SHOW
'EM OFF, AND RAP TO ALL THE CAR
GUYS THERE.
[hydraulics squeaking]
THIS MOTHER[bleep] IS HOT, DOG.
I'VE BEEN GOING TO BOB'S BIG BOY
FOR YEARS.
MY FATHER USED TO WALK WITH ME
THROUGH THERE AND POINT OUT ALL
THE DIFFERENT YEARS OF THE CARS.
SO I GOT THE PASSION FOR CUSTOM
CARS FROM MY FATHER.
LET'*** THE [bleep] ROAD!
[hip-hop music]
♪ ♪
WHEN YOU SEE A LOW RIDER DRIVE
DOWN THE STREET, IT'S A MIRROR
OF THAT PERSON'S PERSONALITY.
>> SWERVING.
>> [bleep], PAY ATTENTION.
>> THESE CARS, THEY ARE ROLLING
ART CANVASES.
WE'RE GONNA WANT TO DOUBLE LANE
IT ONCE WE GET BY THE WHITTIER
BOULEVARD SIGN, DOG.
THERE IT IS UP THERE.
THESE FOOLS SHOULD GET IN LINE.
FOR US, WE'RE LIKE HISTORIANS.
WE'RE SHOWING PRIDE IN OUR
COMMUNITY, IN OUR LATIN ROOTS,
BY THE WAY WE BUILD OUR CARS.
THESE TIRES THAT WE RIDE ON,
THE PAINT SCHEMES, THE MUSIC
THAT'S COMING OUT OF IT.
IT'S SOMETHING THAT WAS BORN
IN L.A.
IT'S LIKE A SPECIAL EVENT TO SEE
ONE OF THESE THINGS OUT.
SO WHEN PEOPLE SEE IT, THEY GO
CRAZY.
ANYWHERE IT GOES, IT'S GONNA
LIGHT UP THE STREET.
[synth music]
♪ ♪
I NEVER THOUGHT IN MY WILDEST
DREAMS THAT I WOULD GO TO TOKYO,
PAINT THE MARVEL COMICS
BUILDING, OR GO TO MILAN FOR
FASHION WEEK.
I NEVER THOUGHT MY ART WOULD
TAKE ME AROUND THE WORLD.
YOU KNOW, MOST OF MY FRIENDS,
IF THEY LEFT THE CITY, IT WAS
SHACKLED ON THE BUS.
MY FRIENDS ARE VERY IMPORTANT
TO ME.
IT DEFINITELY BRINGS US CLOSER,
YOU KNOW, GOING CRUISING ON THE
STREETS, AND IT IS A
BROTHERHOOD, IT IS A FAMILY
FUNCTION.
BOB'S BIG BOY IS ONE OF THE
CLASSIC CRUISING SPOTS IN L.A.
THIS IS WHERE CARS HAVE BEEN
COMING SINCE THE '50s, RIGHT
HERE.
SO THIS IS A CONNECTION POINT
FOR A LOT OF PEOPLE THAT HAVE
SKILLS IN CAR BUILDING.
IT'S THE CARS THAT KIND OF
THREAD A LOT OF US TOGETHER.
YOU KNOW, IT KEEPS YOU ALIVE,
IT KEEPS YOU IN THE STREET, IT
KEEPS YOU YOUNG.
>> [laughs]
>> HEY, IT WAS LOOKING REAL.
[indistinct chatter]
SOMETIMES, ART CAN BREAK DOWN
SOCIAL BARRIERS.
FROM THE HOOD TO BEVERLY HILLS,
IT'S AMAZING HOW YOU'LL SEE ALL
THESE DIFFERENT PEOPLE COME
TOGETHER.
THROUGH THIS CAR--THE WORLD OF
CARS LIKE THIS--WE'RE CHANGING
THE PERCEPTION OF CHICANO ART.
>> ZEN FREEMAN BOUGHT HIS FIRST
PAIR OF TURNTABLES AT AGE 15.
THREE MONTHS LATER, HE WAS
SNEAKING INTO LONDON CLUBS,
SPINNING.
NOW HE'S THE DJ TO THE ELITE
AND PLAYS AT THE BEST PARTIES
IN THE WORLD.
>> IF YOU'RE PLAYING THE PERFECT
SET IN THE PERFECT CLUB, YOU
LITERALLY CAN CREATE EUPHORIA.
MY NAME IS ZEN FREEMAN,
AND I'M A DJ/PRODUCER.
MY FIRST GIG IN HOLLYWOOD WAS
FOR HARVEY WEINSTEIN AT THE
OSCARS.
I PLAYED A CONCERT WITH THE
CHILI PEPPERS, CLOSE TO
100,000 PEOPLE.
I'VE BEEN ON TOUR WITH LADY
GAGA, KATY PERRY.
AMAZING, AMAZING PEOPLE.
WE ARE HEADING TO RECORD PLANT,
WHICH IS A STUDIO IN L.A., AND
WE'RE GONNA RECORD THIS NEW
TRACK.
THE TRACK'S GONNA PREMIERE AT
MY GIG THIS SATURDAY.
SO LET'S JUST START PUTTING THE
PARTS TOGETHER THEN.
THE DIFFERENCE BETWEEN BEING
A PRODUCER AND BEING A DJ IS
TWO VERY DIFFERENT SKILL SETS.
PERFORMANCE DJing IS MORE ABOUT
KNOWING YOUR MUSIC AND PAYING
ATTENTION TO WHO YOU'RE PLAYING
TO.
STUDIO PRODUCTION'S VERY
DIFFERENT, WHERE IT'S ABOUT
HAVING A SPARK, HAVING AN IDEA.
SO WHAT WE'RE LOOKING FOR IS
JUST AN INTERESTING KIND OF
PLACE.
WHEN IT ALL COMES TOGETHER, IT'S
AMAZING.
LET'S JUST SET A BASIC KICK
DRUM, AND THEN WE'LL JUST
PROGRESS ALL THE ELEMENTS.
[drums playing]
GROWING UP IN ENGLAND, THE FIRST
MUSIC THAT I EVER REALLY
LISTENED TO WAS BEATLES, ROLLING
STONES, YOU KNOW, THINGS THAT
MY MOM WOULD PLAY.
LET'S JUST ADD SNARE.
[snare drum playing]
AS A TEENAGER, I WAS EXPOSED
PURELY TO ELECTRONIC MUSIC.
DJs THAT INSPIRED ME WERE
TRANCE DJs.
YEAH, LET'S JUST DO PERCUSSION.
[percussive music playing]
SNEAKING INTO A CLUB WITH A
FAKE I.D. WHEN I WAS 15 YEARS
OLD KIND OF REALLY EXCITED ME.
TO SEE THE CROWD, TO SEE THE
REACTION.
PRETTY MUCH, WE'VE GOT THE
BONES.
AND THEN ALL I WANTED TO DO WAS,
"HOW DO I GET DECKS?
HOW DO I GET RECORDS?"
I WAS EMBOSSED WITH A STAMP
OF, YOU KNOW, THIS IS WHAT
YOU WANT TO DO.
YEAH, IT'S PERFECT.
NOW ALL WE NEED IS, LIKE, A
PANNING SYNTH, AND THEN WE'RE
READY FOR VOCAL, AREN'T WE?
MY INSPIRATION FOR THIS TRACK
WAS JUST TO DO SOMETHING
A LITTLE BIT DIFFERENT.
>> HEY, HEY.
>> HELLO, MATE.
>> HERE WE ARE.
>> PAUL MCKENNA IS THE MOST
SUCCESSFUL HYPNOTIST IN THE
WORLD.
WE'VE DECIDED TO DO A TRACK
CALLED THE HYPNOTIST, WHICH
ISN'T YOUR ORDINARY ELECTRONIC
DANCE MUSIC TRACK.
WE'LL TAKE HIS WORDS.
WE'RE GONNA PUT IT AGAINST SOME
REALLY COOL, MODERN ELECTRONIC
PARTS TO CREATE A HYPNOTIC
SUGGESTION.
SO HERE'S THE PART, HERE'S KIND
OF THE INTRO FOR YOUR FIRST
VOCAL.
>> SO THIS IS THE BIT WHERE I'LL
GO, "LET'S GO ON A JOURNEY."
>> YEAH.
YEAH, EXACTLY.
OKAY, GO FOR IT, SON.
>> LET'S GO ON A JOURNEY.
>> LET'S INTRODUCE THE FEMALE
VOX.
>> [woman vocalizing dreamily]
>> LISTEN ONLY TO MY VOICE.
>> [woman vocalizing]
>> FEEL THE EFFECTS...
RUSHING THROUGH YOUR BODY,
COUNTING BACKWARDS IN YOUR MIND,
COUNTING BACKWARDS IN YOUR MIND,
COUNTING BACKWARDS IN YOUR MIND.
THREE, TWO, ONE.
>> I THINK WE'VE GOT IT, THEN.
EVERYTHING CAME TOGETHER REALLY
WELL.
SEE YOU SOON, OKAY?
>> THANK YOU. OKAY, ALL RIGHT.
>> I THINK IT'S GONNA BE READY
FOR SATURDAY.
STYLE, TO ME, IS SOMETHING THAT
JUST GIVES YOU A TRADEMARK.
I'VE ALWAYS BEEN INTERESTED IN
FASHION AND THINGS THAT SEPARATE
YOU FROM THE NEXT GUY.
SO MY FRIENDS AT BURBERRY JUST
SENT ALL THIS LOVELY CLOTHING
FOR MY NEXT SHOW.
THERE'S NOT THAT MANY OTHER
DJs THAT WEAR SUITS.
WHEN I FIRST STARTED DJing IN
L.A., A LOT OF THE DJs HAD L.A.
LAKERS CAPS ON, DOG TAGS, AND
WIFEBEATERS.
AND I WAS KIND OF THIS SKINNY,
WHITE KID WITH A SUIT ON.
[electronic music]
TODAY, WE'RE AT A CLUB CALLED
XIV.
PEOPLE COME FROM ALL OVER THE
COUNTRY TO COME HERE.
THERE'S NOTHING BETTER THAN
DEBUTING A NEW TRACK.
I COME TO LIFE AS A DJ.
I'M ONSTAGE, THE MUSIC'S RIGHT,
THE CROWD'S RIGHT, THE MOST
AMAZING FEELING.
>> LISTENING ONLY TO MY VOICE.
♪ ♪
FOCUS YOUR MIND.
♪ ♪
THREE, TWO, ONE.
[cheers and applause]