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- Hi guys, and welcome to another episode of DeliBytes.
This week I'm going to explore native video content,
what is it, and why is it so important.
Native video is video that is directly uploaded
or created within a social media platform,
and it's played in-feed.
It isn't a link to videos hosted on other sites
such as YouTube or Vimeo.
Native video formats are specific to each social platform,
and they're designed to maximise your video's engagement.
Uploading your video natively into a platform
increases views, discovery, and distribution.
Facebook, Instagram, and Twitter
have all had video capabilities for some time now,
and late last year LinkedIn jumped on the same bandwagon.
Quite frankly, if you're not using video content
and using it natively, you should be.
How do you do it?
If you're creating a video within a social platform
such as Facebook Live or Instagram Story,
this content is already considered native.
But, if you're creating professional video content
with a video production team, then you'll need
to upload your video MP4 file
into your chosen social platform.
This can be done in exactly the same way
as you'd upload and share a photo.
In order to fully maximise views, discovery,
and distribution of your native video,
be sure to give your video an SEO-friendly title,
create and upload a custom thumbnail for your video,
add an engaging caption to the post,
and include relevant tags or hashtags.
Native videos will be one of the most dominant
elements of major social networks in years to come,
so I hope this week's Deli Bytes has demystified
what is native video for you.
If you'd like to talk more about native video content
or you have a generic question about video
that we can answer here on DeliBytes,
simply drop us a line via our website or send us
a message on Facebook.
We'll see you next time.