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I´m not quite sure if it’s a good or bad thing, but
we are in a market that is constantly evolving.
The online publicity market
is not the same as it was four years ago
One keyword here is flexibility.
Once I have detected the user’s needs
and I want to respond to them, I need to be able
to have enough flexibility inside my site, so I can
adapt and fulfill
the user´s requests.
I know some of you have already heard this
but publicity
is transforming itself, progressively into
something similar to the airline industry.
Why?
Because we need to sell all the spaces we have.
Then, again, we are protecting the user
we want them to have a great experience in the site
we want them to fully understand and not feel confused
we want them to feel safe, not to feel that they are being scammed.
On the contrary, we want them to specifically
understand how the site is working
and, of course
if there is an ad that they consider relevant
they'll click on it, because it's bringing them value.
It is always a great pleasure for us to see you all
to travel to Mexico, to be in direct contact
and fundamentally
keep growing together and to find out what can we do to have
more advertisers, more users
and more editors in this ecosystem.
Thank you very much.