Tip:
Highlight text to annotate it
X
Hi I’m Chris Hurn the CEO and Cofounder of Mercantile Capital Corporation.
On today’s video blog, which is our first one in over a month, I want to announce something
BIG that’s happened. I have finally finished, after four years of labor of love, my first
book. Now I’ve been in 12 business books either as a chapter contributor or an example,
story or something. This is the first time I’ve actually finished my own book and it’s
coming out October 1st. It’ll be in bookstores, online, and everywhere else.
It’s called The Entrepreneur’s Secret To Creating Wealth. Many of you helped us
in choosing by voting for the title, I think we had like 1,300 or 2,300 votes and suggestions
on suggesting titles. Many of you helped us with the book cover design. I want to thank
everybody for that and while I’m thanking you I also want to thank everybody who voted
for the Top 100 Small Business Influencer award. In fact I was awarded that and will
be going next month to New York City to accept that award.
Back to the book for a second. This is something I’ve been working on for four years as I’ve
said. It’s taken me a long time to do it because we kept back-burnering it every time
Mercantile would continue to grow. It was something we knew we wanted to educate the
marketplace about with the book and it would really help our business and really help create
wealth for small business owners all over the country, but it’s something we could
never really get done until recently. We finally got it done and we’re really excited about
it. It’s probably one of the biggest things on my bucket list to check off. October 1st
the book comes out and I’d love for you to pre-order it now, you can do that on Amazon.
If you do it we have a little bit of a promotion because we really want to get this book out
there and kind of make it viral. So if you buy two or more books there’s a process
by which you just send us the receipt and (it’s in the book and it explains all this)
we’re actually going to donate all of the proceeds from your purchase of two or more
books to the NFIB that stands for the National Federation of Independent Businesses to their
Young Entrepreneur Foundation. What they do with that foundation is teach today’s high
school students how to become tomorrow’s entrepreneurs which is something I think is
really important here in America and something I’m sure that you would support as well.
We wanted to try and give back a little bit with the book and take the proceeds that I
would get and just go ahead and give them directly to this foundation because I think
they can do a lot with it. That’s the promo that we’ve got going on with the book, I’m
very excited and I hope you share my enthusiasm for the book and I’ll just finish with this.
I’m going to read some reviews from some folks that got some early copies of the book
who reviewed the book and gave us some endorsements because it’s probably better that you hear
what they say about the book than what I say about the book. By the way I continued to
nitpick the book and I probably will. It’s like a famous artist, they need to just ignore
their painting or whatever the case is, but let me tell you what a couple other folks
have said because I think you’re probably going to recognize some of these names as
well. T. Harv Eker, some of you actually probably
own his book, author of the New York Times #1 bestseller Secrets of the Millionaire Mind
said “If you want to learn hands-on strategies for your own financial freedom, then you should
devour this book.” Some of you are very familiar with Bob Coleman, Founder of Coleman
Publishing (the leading media authority in small business lending) and author of Money
Money Everywhere, But Not a Drop for Main Street. He says “This book is a must-read
for today’s Main Street entrepreneur. It’s a road map for small business owners who want
to increase their personal wealth. In it Chris reveals many little know strategies and techniques
for success, regardless of economic conditions.” Another person you may have heard of is Sally
Hogshead, creator of HowToFascinate.com and bestselling author of Fascinate: Your 7 Triggers
to Persuasion and Captivation. “As an entrepreneur, it is not enough to merely build a business.
We must also build wealth. In this book, Chris Hurn reveals his insider strategies and step-by-step
tactics for creating our lifelong fortune. Plenty of books describe how entrepreneurs
can create more ideas or happier employees. However, no other business book outlines in
such detail and with such authority how to actually develop the wealth behind the business.”
Some of you may have heard and actually drank this gentleman’s beer. Sam Calagione, President
and Founder of Dogfish Head Brewery. “Every business owner looking to get to the proverbial
‘next level’ ought to read this book to learn one of the best ways to create wealth,
while simultaneously growing your business.” Another person who is a professor at the Columbia
Business School, his name is Eric Abrahamson, he also has an international bestselling book
called A Perfect Mess. “If you are an entrepreneur who wants to do something simple, to the point,
and satisfying in order to grow your net worth, you have found the perfect book.” I’ll
leave you with just a couple more, Bo Burlingham, editor-at-large of Inc. magazine and author
of Small Giants: Companies That Choose to Be Great Instead of Big. “Small business
has no better friend than Chris Hurn, and he demonstrates it yet again in this insightful
book. It’s an invaluable guide to a crucial, but often overlooked, aspect of building a
business.” Jay Goltz , Lead Small Business Blogger for the New York Times, author of
The Street Smart Entrepreneur, and owner of five Chicago businesses. “I have used Chris’s
methodology three times, and was able to both expand my business and add another revenue
stream that builds over the years. In the long run, the result is a dramatically improved
net worth.” I’ll leave you with this last one from Bill Taylor, Cofounder of Fast Company
magazine and bestselling author of Practically Radical. “Chris Hurn has built a fast-growing,
entrepreneurial company by helping other entrepreneurs finance their dreams and build long-term wealth.
There’s nothing more powerful in business than a combination of smart money and big
ideas. Chris Hurn is a master of both, and his book will help your company get bigger
faster.” That’s just a sample of some of the endorsements
we’ve gotten on the book. There’s a lot more, I think we’ve gotten I don’t know
a couple dozen or so at this point. You’ll see some of this stuff because we’re going
to release more and more of these over the next few weeks as we get closer to the October
1st book launch. If you’re local in Orlando we’re probably going to have a book launch
party that we’re going to give you more details on as we get closer to that time.
Again, thanks for watching today, thanks for voting for me in the past month or so for
the Small Business Influencer award and I hope you’ll get off this channel and go
right to Amazon and pre-order my book, pre-order a couple actually so that we can donate to
the NFIB Young Entrepreneur Foundation. Thanks so much again and I hope that you’ll
take in excitement with me about my new book. Thanks for watching.