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(clock ticking)
I know nothing about investments.
You know, I'm a college-educated guy
and I still am very challenged at that.
I kind of live very short term
and immediate gratification is my best friend.
I don't feel like I'm going to retire,
but then I don't really plan on getting old,
so I don't know how that's going to work out.
You know, the problem for human beings is that
we're living in the moment.
Unfortunately, that's not the way the world works.
We do have to worry about the well-being of the people
we're going to become later down the road.
I think we need both financial literacy and help.
That is if you don't even know what you don't know,
then you might not know to ask for help.
I love what I do.
I enjoy meeting people and I enjoy trying to find out
how I can best be of service to them.
We help people figure out their puzzles.
So they come to us usually with a lot of challenges, and issues,
and concerns and our job is to listen.
It's about that person at that moment at that time.
This is hard, this is not... it's not easy to figure out
your financial life.
(clock ticking)
BARNES: I met this lady right before she retired.
And there was a lot of things that she was nervous about
and uncertain about.
I let her breathe.
All of the concerns that she had about her retirement
and where the money was going to come from.
So a part of completing a plan was really just listening
to her and allowing her to literally dump
all of those emotions.
We want to make sure that they're protected,
and they thought of everything they can think of.
Prudential positions itself so that we are able to help
people meet the challenges that they are facing.
SHERMAN: Most clients come to us very nervous,
they feel like they failed because they need
professional help.
But once they leave the office they usually leave with a smile
because they feel like the whole burden has been lifted
off their shoulders.
What we know is that with the right set of financial advice
they can actually do very well.
The biggest challenge is looking at things individually
where I am right now at this moment, and can you help me?
And I would say to you that Prudential provides the answer
to that question, and that is yes, we can help you.