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Google and Sebrae present
Connect your business.
Module: how to refine your website
Open a business it is only the first step...
the learning and the evolution needs to be day by day.
We learn with the success...
and mistakes...
with the suggestions and complaints from the customers.
Analyze and adapt constantly your business is the path for the success.
The sisters, Marcela, Roberta and Fernanda...
from Vitória, Espírito Santo...
released their online second-hand store in 2009.
All started with a blog only.
But from there until now, many things changed.
Is was a completely mechanical process.
The person that wanted to sell sent an e-mail...
saying a little bit about the history of the product...
and we had to create a post.
To the person that wanted to buy we had to manually...
create a waiting list for each product.
It was a work that we couldn't handle anymore.
And than we decide to automatize the processes.
At that moment "Google Analytics" came into our lives.
For the capixaba sisters and for the whole business...
an elemental word is "Analysis".
As much information you have in your hands...
bigger are the chances of correcting mistakes...
adapt your business to the needs of your customers...
and continuously evolve.
And there comes Google Analytics...
to help you with all the data and analysis needed.
Have you thought about, Who are your customers?
And if your webpage is really attractive enough to motivate the visitor...
to spend good minutes surfing through your content?
These and many other questions...
may be answered with the help of Google Analytics...
a service that offers the advanced digital analysis...
for any website that is on the web.
Google Analytics...
presents essential reports that provide valuable clues...
about the experience of your users with your content...
and help you to think in strategies...
in order to adapt the flow in your website...
to the reality of potential clients.
Analytics helped us a lot to find this customer.
It gives you a range of information...
but you have always to bring that to your business...
Thinking how does your business can take advantage of that information.
Google Analytics can be used in many ways...
to website analysis
applications
cellphones
social networks
advertising
Does not matter your business, this tool only aggregates.
To enroll is very easy.
Access the address, www. google. com. br/analytics
Click on the link and enroll now on the top right part.
If you already have a Google account, you can use it for the analytics...
If you don't...
you can create the account inserting your data.
Now it is just enroll your website.
First put the name of the page.
In the field website URL, type the address...
than choose the field category that best reflects your business.
In the timeframe of the reports...
choose the origin country, I this case Brazil.
As you click on get tracking ID in the end of the page...
Google Analytics...
will generate a code you must paste on the HTML of your website.
If you have doubts in here...
ask for help to your website programmer...
It is easy and fast to install this code.
Done!
Now Google Analytics is already collecting data...
and generating reports of your websites.
And what reports are these?
We are presenting some of the main...
and how do they apply to your business.
The traffic source report reveals: Who and where they are...
and how the visitors of your website, got there.
With the traffic report...
you also discover if they get to your page directly...
typing the www of your website in the address field of the browser...
by other websites, or reference websites...
or if they get through an specific search.
Have they got to your website through tablets?
Computers?
Or cellphones
Identify from which devices come the majority of your visitors...
Can reveal an important behavior trend of your potential customers.
We are doing the release of the mobile app...
where people will be able to post the products...
they will be able to track their favorite sellers...
And at any moment it receives a message:
"your product has been sold ".
"your product has arrived at your house".
So it will be a faster and more interactive thing.
And what can you do with these data?
1. Identify prospect markets
2. Segment your campaigns According to each region
3. Intensify your strategy To attract new customers
Only to mention some examples.
Each type of business can adapt the information to your needs.
The first thing we observed when we enter in the Analytics...
that makes us curious is the traffic origin...
In order to see who is talking about us, where we are.
It is also a surprise that, sometimes, are famous websites we know...
and, sometimes, are small blogs...
that you can't imagine the amount of traffic that is bringing...
that you maybe would never consider in your advertising plan...
but that the tool showed you and there you start a relationship.
Than these small contacts that Analytics allows you...
and directs you are very important for the advertising.
Once the visitor has got to your website...
It is important to observe how He/she behaved there.
You want to know if they were well served, right?
See how to discover if they had a good impression.
The rejection rate is the percentage of visitors that accessed only one page...
before leaving your website.
The old saying: "the first impression is decisive", fits really well here.
A high rejection rate is signal of a unqualified traffic...
That is, it is when you are not reaching the correct public.
And also can be the result of a confuse and little attractive layout...
or of a confuse flow in your home page. 126 ,067 --> 00:06:48,400 The time people spend in the Home...
and that the Home really was not attractive for them.
So we made a change for the releasing of the new website...
changing drastically the layout of the Home...
including only products, highlighting some products...
so we believe that will be critical for the sales.
Evaluate the factors that may contribute for your rejection rate...
and make your adjustments.
But do not forget to give some time between a change an another.
In order to evaluate the impact of the changes performed.
A high rejection rate also can be a signal of another problem:
"frustrating researches ".
If your visitors got to you though Google researches...
has they found what they were looking for in the content of your website?
The analysis of keywords, can answer this question.
Remember that keywords...
are the words we use to make a research in a search engine website.
If you visitor searched by sports clothes trying to find running clothes...
and when got to your website he found only social outfits, for example...
he will be frustrated.
Besides improving your rejection rate...
A good analysis of the keyword report...
may give you ideas on how to attract more customers...
in your advertising campaign.
These words are very useful for us to make an advertisement...
for, sometimes, indexing the products inside the website...
when we saw which names of brand people were looking for...
it helped us to categorize the website:
by brand, by types of products.
It guides us in the construction of our website.
Did you notice how only with basic reports...
Google Analytics can become a great ally of your business?
Access www. google. com. br/analytics
and Connect your Business.
Do it like us, Connect your Business.
The web is working for Ganhei do ex
The web is working for style
The web is working for good taste
The web is working for detachment
The web is working for Entrepreneur
Google makes the web work for you
This data here is very interesting, look...
from a specific blog I had so many visits...
and I know the average of time these visitors stayed in the website.
From this information I can understand how qualified is that public.
I know that it is a blog...
that is a website that I will have to make some kind of action...
So this guides me a lot.