Tip:
Highlight text to annotate it
X
In this video I am going to talk about 5 steps to grab attention of your website visitor
in less than 8 seconds
if you don't grab attention of your web visitor quickly they will just leave your website
visitor may decide to click on your link of open your website but you are in complete
control how successfully you can grab their attention so you control if visitor leaves
your website according to survey done by static brain.com the average attention span in 2013
was 8 seconds this is just an average and for your specific audience it may differ but
when starting out lets just take 8 second as a base line first step is to optimize your
website to load as fast as possible specially for your home page because people will be
coming to your website through our home page its always nice to have good visual content
but if your website doesn't open in less than 8 seconds then there won't be any visitor
to show your website to also google ranks your website in search results if your webpage
opens in 2-4 seconds alright so if you want to optimize your website for to load faster
then just go on to google and look for google page speed and open that website and first
link would be page speed google developers then click on analyze your site online here
put your website down and click on analyze and now it will tell you ok so for desktop
my score is 80 out of 100 mobile score is 67 out of 100 and these are the problems that
I need to fix and I recommend you talk with your web developer and tell him show him these
problems and he will fix it for you right second step is to optimize words of the headline
to grab attention I have created another video to explain exact same thing and links are
in description box third step is to format headline so it grabs attention of course make
your headline font as large as possible and use color which conflicts with the main theme
for example if you have blue color for the rest of your website then use red color for
your headline this way visitors eyes will direct towards headline and he will read the
headline step number four is to put easily digestible content above the fold for those
people who don't know what above the fold means it is the area of website which you
see when you open the website without scrolling keep bullet points above the fold don't keep
description above the fold because people are not going to read description above the
fold this way you can keep most important parts of your website above the fold make
sure you optimize this for your tablet screen and mobile screen as well fifth step is to
create sales video to explain your services in engaging way most websites are static and
when you have things moving around that catches eyes of your visitor you can create these
video's for all different budgets you can just create a power point and record your
voice or we can create custom animation for you and with a professional voice over for
details please see golddiggeragency.com the links are in description box so the action
item for today's video is optimize your website for fast loading make sure the words in headlines
are relevant intriguing and believable use large font and conflicting colors for the
headline put easily digestible content above the fold and lastly make use of animation
videos to explain your services thanks for watching see you next time