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- What is a sales pitch?
Some people call it sales presentation.
In essence it's me as a sales guy standing there
and doing my pitch, doing my value proposition,
trying to convince people that they need my offer
and that my offer will bring them the best return
or the best value for the problem they have.
It's an art doing a good pitch.
Most sales guys talk way too much.
It all starts by asking some questions.
Maximum three, because if you do more,
people don't know you, they don't trust you,
why would they answer all your questions?
So you basically go and ask some questions.
You listen very carefully to what they say
and you modulize that in your brain and say okay.
If I understood correctly that is what you need.
Well let me show you how we have solved this
for other people.
You always need to add the social aspect.
They call that social proof.
Because people will trust other people.
And if you say that you have the best product,
they will not trust you.
But if somebody else talks about you,
they will trust them more.
So you need to make sure other people talk about you.
This is just one example how to fine tune
and how to make a really good sales pitch.
But you need a very clear and concise sales pitch.
Not 60 slides, 12 slides where your value proposition
is extremely clear.