Tip:
Highlight text to annotate it
X
This is having a chance of influencing future business leaders of our country.
This is having the opportunity of teaching not the cut-throat type of business approach
but a type of business strategy which is respectful of society, respectful of the community in which we operate.
It’s teaching how to make marketing ethical, how to teach
how to apply intelligent forms of marketing, how to use marketing to improve the performance
of the corporation on a long-term basis and not just having objectives
in reaching bottom line results on a short-term horizon
It’s applying the technique, the excellence of new era marketing.
Teaching in this program has allowed me to not only train possibly in the order of
[four to 500] future business leaders but to change lives and transform lives,
and bring hope to thousands of people in our community and in the country.
We decided from a pedagogical standpoint and also from a business standpoint
to gather students to work on not-for-profit organizations for the last five years.
As a result we have assisted over 15 different not-for-profit organizations
in our community to improve their business approach.
We’ve helped Operation Go Home,
we’ve helped the Ottawa Humane Society,
we’ve helped Reporters Without Borders in better positioning themselves,
in having a much more sound approach to their business, in having more success and
having people to know about themselves, and in raising money to help the organization.
As a result we’ve produced more ethical future business leaders
and we’ve also helped to demonstrate that the University of Ottawa
is so important to our community and to the country
in giving back to people.