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Visit http://tinyurl.com/rightchannel to request the Free White Paper: Selecting the Right Channel Partners to Maximize Sales Impact.Manufacturers rely on channel partners to deliver products and know-how to customers and help them control costs and risks. But after a decade of quick, impressive
returns from channel investments, manufacturers today are getting less and less impact from the time, effort and money they spend on channel programs. More than just an economic downturn, they are facing a revolution in their channel partners' business models. The channel
has quietly reorganized in response to fundamental changes in the way end-users act when purchasing and implementing solutions. But most manufacturers–one step removed from end-user behaviors–have not adapted. The result is that their expensive channel investments, appropriate and productive just a few