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They work amazing on iPad mini.
No one else can say that with their tablets. In fact, others have tried to make smaller
than the iPad and they failed miserably.
These are not great experiences.
Why?
Let me give you an example.
So here we have iPad mini on the right and an Android tablet on the left.
This is the latest, greatest, most favorite reviewed new device.
So let's compare them.
Well, first, let's just look at the bezel around the display.
Ours - the iPad mini - is made of aluminum, and we've worked hard to make it thin so it's
comfortable to hold and use with one hand.
Theirs? It's made of plastic, it's thicker. In fact, the entire product - that android
product - is thicker and heavier than the iPad mini even though it has a smaller display.
So let's look at those displays.
On the diagonal, theirs is 7 inches. The iPad mini is 7.9.
That doesn't sound like a lot more, does it?
Well, that's on the diagonal. The actual area of the display is 21.9 square inches for the
Android tablet, 29.6 for the iPad mini.
The iPad mini is actually over a third larger display area. 35% - that's a huge difference.
And it doesn't stop there.
What's the number one thing that people do on their iPads?
Surf the web! We love to surf the web with out iPads.
So here's surfing the web. This is a popular museum, the Guggenheim Museum.
And, visiting it on both browsers.
But you can see those things around them the browser. There's tabs, Android has some software
controls at the bottom of the display.
So let's remove all that noise and just look at the web pages.
You can see a huge difference.
The iPad mini? It's about 50% larger for surfing the web, holding in the portrait orientation.
That is a gigantic difference.
Yet the iPad mini is thinner and lighter.
That said, many customers also like to use it in the landscape orientation, so let's
turn them sideways.
Let's remove all that noise around it. Here's your webpages.
The iPad mini is 2/3rd larger to surf the web.
There is a gigantic difference in these products.
And it doesn't stop there, because all those third party applications that Tim told you,
we have these amazing applications for iPad users.
We've learned - we have over 700,000 applications that can run on iPad. The customers love ones
written for iPad, designed for that screen.
Over 275,000 of them.
What does the other platform have?
They have phone applications, stretched up. Not tablet applications.
So for example, if you'd like to hang with your friends on Yelp,
great experience for iPad mini, yet a scaled up phone experience on that other product.
There's a big difference.
If you'd like to shop on eBay, huge difference between what you can do with iPad than these
other products.
If you'd like to listen to music on Pandora, the difference is like night and day.
If you'd like to search for videos to watch on Vimeo, great experience and not-great experience.
If you'd like to plan your trip on TripAdvisor, an incredible experience with iPad mini, well,
you know, right?
So we can go on and on.