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The Chilean design worth and deserves to be exposed to the world Because it is incredibly good.
The DIRAC_s mission is essentially to make the Chilean culture more known all over the world.
The future strategies for that mission are principally based on internationalize macro projects.
Focusing on the multi-disciplinary and on the dynamic ones.
When the decision of giving support to our design was taken, with much emphasis on young designers.
2 important strategic points were thought, London and Milan.
This are the first steps that we are taking into the world design_s high level.
As a consequence, we need to be extremely careful in showing the best we have,
so the Chilean design of new and settled designers could be promoted.
Next year will be also the international year of the Chilean culture in Italy
And that implies that all our cultural presentations there, must be very qualified.
If I could give an advise to all the designers that will assist to this event.
I would tell them to believe in their work.
Because it’s extremely important to make the quality of Chilean design known in the world.