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Thank you for joining us today as we take a look
at Altru Starter: Blackbaud’s solution for growing
General Admission Arts & Cultural
organizations.
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Over the next 5 minutes, we’ll see how Altru
delivers unparalleled value by giving you
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ticketing, merchandise, fundraising and
membership in one state of the art solution.
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We heard from arts and cultural organizations
that they wanted to be able to manage their
entire organization from a single, unified
solution.
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We created Altru Starter to meet that challenge.
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Also, since Altru is a web-based solution, so
anyone in your organization can securely
access your data and tools from any web
browser. There’s no need to invest in expensive
IT hardware or purchase costly servers.
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Our goal with Altru is to help you spend less
time on operations and focus more of your
energy on your mission.
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One major benefit to offering a web-based
solution is that it allows us to eliminate
restrictive user-licenses.
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Altru comes with unlimited access:
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Everyone in your organization has access to the
tools and information they need to perform their
jobs.
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Now, let’s take a look at what Altru Starter can
do.
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Arts and Cultural organizations have told us that
their number one priority for a system at the
admissions counter is speed.
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When it’s a busy day at the museum it is
necessary to be fast and efficient while setting
the stage for a positive experience for everyone
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after all, first impressions mean everything.
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One of Altru’s key features for Visitor Services is
the touch screen functionality of the Daily Sales
Point of Sale screen.
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A walk-up sale is quick and simple, yet you also
have the ability to do more complex sale, such
as sell memberships, accept donations, sell
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merchandise and even recognize members at
admissions.
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For example, you can select a member, like
Tammy Hernandez, through a search or
scanning his bar-coded membership card
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(which can be created within Altru).
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Once you’ve added Tammy to the transaction,
you can see her membership benefits
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automatically apply, and you have additional
options to renew or upgrade herr membership.
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Your sales staff can use these tools to
recommend upgrades when your Individual
members bring family or additional guests.
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While this functionality is great the real power of
Altru is that it records every visit, purchase and
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interaction with your members allowing you to
better understand your patrons’ involvement and
how to best engage them.
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With the data going into one single system your
ability to see all of this data is simplified and
streamlined.
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Because we can easily and accurately
recognize our current members, we are able to
provide a holistic and more personalized
member experience, increasing our retention
and acquisition rates.
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Moving from Visitor Services to Development
and Membership, here is Robert Hernandez - a
loyal, long standing member to
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every organization who uses Blackbaud
products.
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He truly represents the heart of what every
membership-based organization is trying to do:
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Move patrons to members to lifelong members
to major donors.
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With this summary screen, you can instantly
see what Robert means to your organization…
and you’re one click away from all of his
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interactions, touches, and giving history.
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The active constituency codes at the top will
automatically change and accumulate based on
his interactions with the organization.
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For example, when anyone buys a ticket, they
are automatically marked as a patron on their
record.
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The constituent record embodies the power of
Altru.
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From this single area, you can see all of
Robert’s interactions with your organization –
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his visits, membership activity, donations,
purchases, etc.
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Not only can you provide a high level of
customer service to Robert when he visits or
calls,
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but this record forms the foundation to help you
communicate with all your constituents.
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You can also print Donor Acknowledgement
letters easily and efficiently to continue that
enhanced customer experience.
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Altru’s Membership Workcenter provides a
streamlined process for setting up your
membership programs and features real-time
information about the health and usage of your
programs along with the tools to take immediate
action.
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Because Altru is constantly tracking your
members’ activity, you can see, in real-time,
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valuable information about the health and usage
of your membership programs.
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Convenient dashboards reveal membership
activity over a period of time: How many
renewals and rejoins over the last year?
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What about lapsed memberships?
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You can also monitor membership program
revenue trends over a period of time.
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And, it is here where you manage the different
levels of membership and associated benefits –
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thereby providing a pathway to encourage
retention among your patrons and increase
support involvement among your existing
members.
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We have talked a lot about making sure you
have all of your data in one system.
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So, what can you do with all this data? Altru
Starter comes with 12 pre-prepared reports that
you can easily access, including
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How much total revenue do we
have? Go to Analysis, Revenue Report – Total
Revenue.
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Who are our active members? Go
to Analysis, Member Reports, Active Members.
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How many of your visitors are not
members? Go to Sales, Sales by Membership.
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The Altru web forms allow you to accept
donations, sell tickets, and sell and renew
memberships.
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These pages are created using your existing
web site design to provide a seamless browsing
experience for your supporters.
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This ability not only extends convenience to
your supporters, but it eliminates the need for
double-entry.
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All these transactions flow directly into Altru in
real time.
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So let’s quickly recap.
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Today, you’ve seen that Altru Starter empowers
your admissions team to efficiently get people in
the door and quickly recognize members to
dramatically improve the visitor and member
experience.
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The unified constituent record sets the stage for
more targeted and personalized
communications which ultimately leads to
acquisition and retention gains.
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Altru Starter’s reports improve your decision-
making as they simplify your operations.
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Best of all, all of this can be accessed anytime,
anywhere via the web.
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Blackbaud hosts Altru from a secure data center
and manages all system administration
extending significant IT cost savings to you.
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As you can see, Altru is a powerful tool that
spans and unifies your entire organization
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– from ticketing to membership to merchandise
and beyond.