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Hyundai Motor recently unveiled its most-anticipated premium sedan... the all new Genesis.
Korea's largest automaker has high hopes to establish itself in the luxury auto market,
but does the new Genesis have what it takes to make that goal a reality?
Ji Myung-kil reports. After more than five years of involvement in the premium car market,...
Hyundai Motor has high hopes for its latest Genesis.
"Hyundai Motor recently unveiled its most anticipated premium sedan... the all new Genesis.
Hyundai hopes the Genesis will help it compete with world-renowned luxurious brands, like
Mercedes-Benz, Audi and BMW."
Hyundai plans to sell around 62-thousand new Genesis worldwide, including in Korea, next
year. The Genesis will come with a price-tag of
between 45-thousand and 65-thousand U.S. dollars in Korea.
Hyundai has yet to announce the international price-tag.
The automaker aims to increase U.S. sales by 10 percent next year from this year's target
of 734-thousand units of all Hyundai brand cars.
Hyundai also has high expectations for the European market.
"We expect to receive good reviews from European customers as the new Genesis offers improved
driving, handling and various high-tech features."
The Genesis is Hyundai's first all-wheel-drive sedan and the model's use of ultra-high-strength
steel makes the vehicle sturdier and lighter... giving it a fuel economy of 9-point-4 kilometers
per liter for a 3-point-3 liter model. It's equipped with a carbon-dioxide ventilation
system to prevent driver drowsiness and high-end safety features.
Hyundai hopes the Genesis will be the stepping stone that takes and solidifies the company's
place in the premium auto section. But experts say one premium model may not
be enough.
"Hyundai needs to keep on developing more than one type of premium model to achieve
its goal as a premium automaker. Hyundai also needs to pack new cars with upscale features
and must establish Hyundai's own unique design."
Hyundai hopes the all new Genesis will set a new standard for the company in the premium
sedan industry and shift it from a value-for-money carmaker to a premium car contender.
Ji Myung-kil, Arirang News.