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Everybody is talking about video.
They’re talking about how it’s going to increase conversions…
How you can put it on your website and how it’s the next greatest thing.
But what people aren’t talking about is the fact that there are organizations out there...
...who will provide people quotes for video production without ever digging deep into their business or even getting to know them.
Who’s responsible for a project’s success?
Is it the client?
Is it the video production company?
I think in most cases people are going to say it’s both.
The reality is, it’s the production company’s, it’s the supplier’s responsibility for a project to be successful.
The problem with a lot of organizations today is they speak to the client and they say...
“I’ll be there Monday morning with a camera. Tell me what you want. Where do you want me to shoot? What do you want me to do?”
The truth is the client is hiring the supplier to guide them through the process.
There’s no straightforward way to produce a video.
It’s actually a pretty complicated, messy process and that’s because it’s organic.
It’s creative. And every project is different.
What we do, through our experience and our proven processes is we make things really, really simple.
Our people not only understand the technical. We not only understand the creative.
But we understand the business drivers that are going to lead to a project's successful outcome.
Our approach is more than a corporate slogan or a tag line. It’s an attitude that we have.
And we work each day, pushing ourselves, challenging clients because we want to come into a business and we want to affect change.
And we want to produce the best videos possible.