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In Rioja, we had
to change the style in the late 1980's
and early 90's. We had to make a new style of wine,
Just to open the international market.
Scores of wine journalists were very important
to open doors. So with the
classical Rioja style, this was difficult because the Rioja style is more
Burgundian in style.
And at that time, wines
wines in America, the American people liked more
full bodied wines. So that's why we start making
in our case, Torre Muga,
made from old, high altitude
Tempranillos, and
using new oak and no longer using
the forty, fifty, sixty year old oak. The taste of old oak
in the market is... the market doesn't like it.
the markets don't like it anymore. We don't have to lose the tradition
of Rioja, but we have to follow the markets.
Wines like Torre Muga
help a lot because big,
high scores open many,
many doors. But always we change the style
of some wine without losing the identity which is very important.
would
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