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Today's question comes from the Netherlands.
p3sn asks, correct quotations in Google.
How can you quote correctly from different sources without
getting penalized for duplicated content?
Is it possible to quote and refer to the source?
So let's take a couple examples.
One is you're a regular blogger, and you just want to
quote an excerpt, some author you like or some other blogger
who has a good insight.
Just put that in a block quote, include a link to the
original source, and you're in pretty good shape.
If that's the sort of thing that you're doing, I would
never worry about getting dinged for duplicate content.
We do have good ways of detecting that sort of thing
without any sort of issue at all.
If, however, your idea of quoting is including an entire
article from some other site, or maybe even multiple
articles, and you're not doing any original content yourself,
then that can affect the reputation of how
we view your site.
But if you're just a regular blogger, and all you're doing
is here's a quote from one site, and
you're adding some value.
You're not just like, quote, quote, quote, quote, quote
with no other ranking or attribution or insight or
research or whatever.
You want to have more than just two or three words,
something like that.
But if you're writing a blog post,
and you have a paragraph.
And then you include a link that points to
that original source.
And you talk about that, and you say why
you agree or disagree--
a ton of great sites.
Techdirt is a site that will include a little quote, but it
will give its perspective, which is unique.
And so those sorts of things are completely legitimate and
absolutely fine.
I wouldn't worry about that.