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Now in our last episode, we explored the question to blog or not to blog?
Now I understand that for small business, it might
seem daunting to blog on a regular basis. But to be honest with you, I think that the
advantages of blogging are much greater than not blogging at all. So please check out the
last episode on the reasons why you might want to consider blogging for business. Now
if you do decide to add a blog to your business website, then a question that might arise
is, "where should you put your blog?"
Should you put your blog on a sub-domain, a sub-folder,
or on another website all together, like, "name of the company"blog.com
and have it hosted on a free blogging platform like Blogger or WordPress.
So here is my recommendation to you.
If you decide to start a business blog, always put
it on a sub-folder. And a sub-folder is basically "your company".com/blog. And here's why. Basically
when you put your blog on a sub-folder, that allows for every blog post to add pages that
are associated with your primary domain, which basically increases the number of pages your
website has, which has the ability to attract more traffic, more search engine traffic,
as well as attract more links, directly... That are attributed directly to your website.
That is the benefit of having your blog on a sub-folder. A good rule of thumb is to understand
that the bigger your website is, the more powerful it is, especially over time.
Now, if you decide to put your blog on a sub-domain, which is basically
blog."your company".com,
what happens is search engines like Google tend to treat sub-domains
like separate websites all together.
On one side, on one hand, the search engines understand that the sub-domain
is related to your main domain, on the other hand it treats it as if it were its own domain.
So what that means for you is that every additional page that you add to your blog, it's not going
to be attributed to your main site. It's going to be attributed to your sub-domain.
And then another issue that that brings up is that if you attract links to your blog
posts, those links and the authority and value of those backlinks are going to be attributed
to your sub-domain, and also not your main site. Now where this might be a problem is,
your main site is probably listing your products. And so, the end goal is you want to increase
your traffic, and increase your ranking for your product and service pages. Well, if you
have your blog on a sub-domain, you are not going to be achieving that goal, because all
those links are going to your new blog posts which are being treated as a separate domain.
So your main business website is not gaining authority over time.
Now a lot of people might want to put their blog on a free, hosted platform like Blogger
or WordPress. And the reasoning behind that is, well, these networks already have a lot
of traffic, and maybe I can get more traffic to my blog, by having my blog be in WordPress.com.
Well, that certainly might be a factor. However, one of the things to consider is, again, the
more pages you add to your free wordpress.com blog, the more pages wordpress.com is generating,
and the more links it's attracting as well. So all the links that you are getting for
creating all this content related to your industry that showcases your expertise, your
industry knowledge, information about your different types of products and services,
all of that is going to wordpress.com. It's not, you're not attracting backlinks to your
primary domain. So you're creating a whole lot of content for somebody else's benefit.
So thanks a lot for joining us today on how to build a kick-*** website. If you'd like
to receive more information about how to build a great website visit entrepreneursforachange.com.
Thanks a lot and have a great day. Bye!