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- There's much more data here.
These are the kinds of things you'll see,
that 15% of adults use electronic media--
only use electronic media to participate in the arts,
that they don't do so through other formats,
again, when we're talking about
the benchmark arts activities I mentioned.
But what's interesting here is, that group, again,
is very demographically similar
to what the general population is.
They tend to be urban and rural in equal proportions.
They--or, rather, it's more equable, I would say.
They're--all racial ethnic minority groups
do this at roughly the same rate.
And lower levels of income groups
actually participate much more exclusively
through media, of course.
And we also found that Americans 75 years and older
were more likely than younger adults
to participate in the arts via media alone.
This is another opportunity to consider.
Performing arts participation in general
increases with age when you do this online
or through media.
Visual arts participation,
interestingly, we don't know why exactly,
tended to decrease over time among--
when we look at age groups, rather,
in terms of older Americans
participating in visual arts online through media.
You can-- if you can just show these--
This is actually the most--
one of the most important slides, I think.
So don't mess it up.
No, I'm totally kidding.
No, but Americans
who participate in the arts via media
were more likely to attend live arts events
and to perform or create artwork.
Now, this is something we did--
Maybe many of us know kind of intuitively
that people who engage in the arts online
are probably also gonna go to events.
But I think this is actually a signal piece of data,
because what it's telling you is that essentially,
media participants are 2.8 times more likely,
almost three times more likely than non-media participants--
that is to say,
people who participate in the arts through media--
to also participate through live attendance.
They also are nearly three times as likely
to create their own artwork or to perform their own artwork.
And finally-- oh, well, actually--
So I've kind of covered both of them,
but create or perform artwork.
Again, the ratio is roughly three times more likely.
And we did this even after controlling for other factors.
So I think there's a very strong correlation here.
They also attend live events-- live arts events
more frequently than non-media arts participants,
roughly six versus three times a year.
And the breadth of activities is much more expansive
than what you see in non-media arts participants.
So to conclude, arts participation,
as I showed you, measured by live attendance,
has declined for most art forms since '02.
I don't need to belabor that.
We talked about that before.
But Latin music, arts festivals,
arts creation, and digital media
revealed different groups of Americans participating
than have been captured before.
And these are just some examples
which you can look at at your leisure,
and I'm happy to share this presentation with you.
But thirdly, the greater public demand
for traditional arts experiences must be cultivated
alongside new and evolving forms of arts participation,
which everyone here knows
and is actually actively engaged in,
in many cases, ahead of the curve.
But what I'm trying to do is essentially,
with my team, I won't say overhaul
but significantly revisit
a survey methodology that we've been using
for many years to track arts participation
and trying to integrate some of these more, I would say,
not necessarily new but new to us
in terms of capturing forms of arts participation
so we can have a very expanded picture
of what's going on in the country
and address it more effectively.
I'll leave you with one quote from Henry Jenkins at UCSD.
He's actually a media technology professor.
He said, "As long as the focus remains on access"--
and here, he's not talking about the arts--
"reform remains focused on technologies.
"As soon as we begin to think about participation,
the emphasis shifts to cultural protocols and practices."
So we're moving from thinking purely about access
in terms of availability of arts events
to active engagement with these arts events
and understanding the variables that are much more complex
than simply, you know,
"Did you attend an activity in the last year?"
Thank you very much.