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>>Silvio Denz: Luxury is a barometer of a country’s success.
>>Lady Tina Green: Luxury can inspire everybody.
>>Silvio Denz: My name is Silvio Denz.
I’m the owner of Lalique. I purchased Lalique in February 2008 because I consider
Lalique as one of the remaining French luxury brands.
It has a great history and tradition.
[pause]
Bentley and Lalique have a very similar history. Both companies were created
and founded about 90 to 100 years ago. Both companies stand for craftsmanship
and precision. For us it is important also to team up with important brands
such as Bentley, Steinway and personalities such as Jean-Michel Jarre and others
to create new products where we can combine our knowledge together with the
knowledge of our partners.
This is the stopper of the new Bentley by Lalique fragrance.
We have captured the elegance of a Bentley car and captured the elegance
of Lalique. We want to build Lalique into a global lifestyle brand.
[pause]
>>Jean-Michel Jarre: This is called AeroSystem and it’s an object which we have
developed with our team of sound engineers and Lalique.
It’s a quite revolutionary sound system. It’s the only iPod dock creating
and generating natural bass and low frequencies.
[pause]
The importance in society of creating luxury objects; it’s first of all
to create a dream. The second reason is… Take Formula 1 – why spend billions
of dollars to create the prototype of a racing car? It is to be able to give
the possibility to all of us to benefit from this high technology which can
only be developed with these kinds of luxury projects.
>>Silvio Denz: Tina Green is an English designer.
We are creating together with her a furniture collection under the name Lalique Maison.
>>Lady Tina Green: Look around you. This is the definition of luxury;
wonderful fabrics, wonderful touch, feel. It looks glamorous, it looks gorgeous.
>>Silvio Denz: When two luxury companies join forces and create a beautiful product
it enhances the luxury of the product that is created.
>>Lady Tina Green: Luxury starts at the top and transcends down to the High Street.
From haute coutures and from the big lines and the pret-a-porter line comes the
secondary line on the High Street that is affordable for a lot of people.
>>Jean-Michel Jarre: It’s by trying to get the top of the pyramid that you
can be relevant for the mass market.
>>Silvio Denz: Luxury in the future is very important.
Once the basic needs of a population are satisfied, people are looking
to buy luxury products. That’s why we believe that luxury will have a
very important part to play in the future.
Mulsanne Visionaries www.bentleymulsannevisionaries.com #mulsannevisionaries