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\f1\b \cf2 >> Rosedale: \b0 So uh... as Lucas said I'm Philip Rosedale
and I'm the founder of Second Life and then this new thing uh...which is called Coffee
and Power, which I just introduced yesterday.\ \
In the talk today what I wanted to do was bring you some news from the future. I think
that I am a huge believer that the industry that most of you participating day to day
in and are here to talk about, is incredibly important and is going to grow like those
graphs suggest, but I suspect that the greater impact uh... greater impact or meaning of
what's happening here what what what what you're talking about today what what comprises
the bulk of the day to day work you're doing this kind of getting millions of people around
the world participate in this early stage uh... decentralized labor pool is really the
tip the iceberg that there is something that is going to happen in the future with all
of this that is, will probably render even these exciting times rather memorable compared
to what's going to happen next\ \
And I say that I bring you news from the future not because I make projections about it but
because I live in it. Um.\ \
And since the time I was a kid, my friends and family will tell you, that I was kind
of almost congenitally perhaps disposed to tinkering with and playing with the rules
around how things work.\ \
I remember one of our board members at Linden Lab saying to me one time, exasperated as
we were sort of rocketing into the public eye, saying \'93Philip do you, do you have
to reinvent everything about the company?\'94\ And I guess in some sense I just did, it was
just the way I was.\ \
For example, and very related to things like crowd sourcing, inside Linden Lab once we
got big I started doing this quarterly Survey Monkey survey to everybody in the company,
and then I would graph it. Do this every quarter, I just asked basically one question, \'93Do
you want to keep me as CEO or get a new one?\'94\ \
You can imagine what the participation rate for this survey.\
\ And the next day I would share the approval
rating basically and I used to graph it quarter to quarter and I would tell everybody in the
company \'93Well you know one day there'll come a time when it\'92ll be time for me to
go as CEO in all likelihood I won\'92t want to do that but you'll have the data.\'94\
\ [pause]\
\ So uh... I also did things inside Second Life
like every quarter give everybody a thousand dollars and a piece of software that gave
you forty eight hours to give that thousand dollars out to everybody else in the company
anonymously however you'd like.\ \
[pause]\ \
The curve that results from that, the distribution of bonuses basically um... is unequaled in
its accuracy. This is something that every company should do yet few do.\
\ And it\'92s all along lines of what we're
talking about today.\ \
[pause]\ \
So two hundred and fifty eight people in a garage and I'll come back to the start, as
Lucas mentioned we're starting a new company. What's interesting is not so much the company,
although I've got my shirt on, my shirt on here Coffee and Power shirt. I got it hidden
here. This is sort of the gist of the whole thing what this means, you see the, I will
here, I\'92ll explain this in a second.\ \
Uh... we started this company what's interesting is not just what the company does actually
how we built it. And many people in the garage attest to this idea.\
\ What would happen if you took a venture funded
startup in silicon valley and you didn't do the conventional process of putting five uh...
amazing people from Stanford, from MIT one of them a business school ex serial entrepreneur,
putting them in a garage together and having them work heads down, build this great product
and release it to the world a few quarters later with much applause.\
\ What if instead you did what led up to yesterday
for us which was you insisted on the idea that you would basically crowd source you
would basically use a distributed team of hundreds of people around the world to build
the entire company not hire any engineers build the product not hiring any even program
managers to build a product design and build a complicated interesting product entirely
uh... using people around the world is what i\
wanted to tell you about, I\'92ll explain coffee and power for a moment but\
what's more important and interesting is actually how we built it.\
\ So to give you an idea of scale Coffee and
Power is a very rich product \ It has all kinds in neat stuff built into
it. It\'92s a service network where people can basically do small jobs for each other.
Typically skilled interesting jobs where it sort of matters who the buyer and seller are.
\ \
And this of course differs from I think many of the interesting things that have been done
thus far with crowdsourcing.\ \
So here was my funny example of this that I put up this morning.\
\ \
And to save Lucas and I, the, well perhaps fun of giving you something different for
a keynote I\'92ve turned my phone off. I\'92ve already, as offers come in on this, which
actually they already have, I get them as text messages and could actually agree to
earn hundred dollar and box Lucas on stage here\
\ That's basically the idea of coffee and power
to service network where people in a fun uh... compelling way are able to very rapidly find
each other and do what is essentially a sort of a second job you know everybody here have
skills that they could use at lunch time to help somebody else out with there work.\
\ The product itself is complicated. We've got
a currency system built into it.\ It's got all kinds of live messaging. There
is an iPhone app that we built at the same time uh... uses all kinds of neat stuff.\
\ It\'92s a big project is about a million dollar
well it was funded by a million\ dollars in venture capital from earlier this
year and it's you know it's eighty eight thousand lines of code that in itself isn\'92t that
descriptive\ but it's a big project it's very design sensitive,
how the look and feel and the user experience is key right.\
\ How on earth could you actually built this
using a completely decentralize workforce? And so let me explain how we did that \
\ The first thing we did was we put the source
code right from day one of this thing online so that everybody around the world could actually
look at the source code. I could talk for hours about why that make sense but it just
doesn't matter anymore to hide your source code you get more benefits from putting it
out there and letting people find bugs in it even if you're not paying them to do small
jobs in it than it does to go without it.\ \
But the point here is that developers around the world interested people that wanted to
help us were able from day one to look at the source code just literally drill down
and see it what was running on the site right then.\
\ [pause]\
\ So the second part I\'92m going to describe
to the mechanism here is like what I mean when I say this was kinda crowd sourced. \
\ So I realized the other day that we needed,
this is a couple weeks ago so I am giving you an actual example, we needed to put up
how much money everybody had actually made on the user profile. And so I wanted to add
that little circled stats box. Now how did I do that and this is the explanation.\
\ The first thing I did me, and this took me
about a minute, well maybe a couple minutes.\ \
I wrote up this summary and description of what I wanted \
\ I said to the user profile sum this data up,
use the same numbers that are shown in this other part of the app.\
\ And you\'92ll notice I actually charged the
company which is part of my salary \ forty dollars for me to design and manage
that small improvement to coffee and Power.\ \
[pause]\ \
About two actually about an hour later on my phone and I got two bids forty dollars
and sixty dollars from people who said who had seen this job I put up and would do it.
I accepted one of the bids.\ \
[pause]\ \
And in 24 hours basically what happened was that guy Dan, uh actually logged into the
same source code that he was looking at before he made the bid, did the work. Another guy
named John, this is agile. Some, some guy named John basically for six dollars did a
code review on Dan\'92s work and overall we spent a hundred and six dollars and about
twenty four hours later the commit was made, which you can see in our live chat system
or all these developers around the world are talking. Uh... the commit was made that actually
put that feature into our product. So this is pretty interesting right? I mean we\'92re
basically building a real sorta typical Silicon Valley high intensity uh... startup using
a whole ton of people. \ \
[pause]\ \
Just imagine how weird this was that we that we built the software entirely using this
distributed crowd of people all around the world.\
\ [see next video] \
}