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VOICE OVER: Coca-Cola Amatil is one of the largest bottlers of non-alcoholic beverages
in the Asia-Pacific with access to over 265 million consumers. But sometimes even one
of Australiaís most successful companies will take on the challenge of reinventing
itself. TERRY DAVIS: We could see the digital age
approaching you know at such a rapid rate that we had to make a core decision.
VOICE OVER: That decision was to invest in emerging technologies like machine to machine
communication or M2M. This allows vending machines equipped with SIM cards and modems
to communicate directly with the automated systems at CCA through Telstraís Next G network.
BARRY SIMPSON: At any time of the day we know what the machineís selling, we know how much
stockís in the machine and we use that to automatically replenish those machines.
TERRY: The ability for us to read the data from our customer in terms of what consumer
behaviour is thatís very valuable knowledge. VOICE OVER: Real time access also means CCA
technicians know which vending machines need servicing, improving technician productivity.
And as cashless vending gets a greater foothold in the market, M2M is bringing other benefits.
BARRY: From what we can see, our cashless vending machines are growing at double the
rate of machines that donít have the cashless capability.
VOICE OVER: The modem connection means cashless vending machines recognise returning customers
allowing personalised bonus offers. BARRY: Those kinds of things reward our loyal
consumers so we can grow our business through the technology but weíre also using the efficiency
side to help fund that growth. VOICE OVER: When CCA wanted help developing
and rolling out their M2M vending machines, they turned to Telstra
STEVEN BAXTER: Their marketing team come up with these amazing ideas and then they'll
come to us and say, We would like to do this. Is this possible?
VOICE OVER: Now Telstra helps CCA manage its M2M resources.
BARRY: With 30 000 machines out there communicating back to our central systems managing those
SIM cards in the environment is pretty complex and Telstra have a web-based service that
we're using to support that for us. STEVEN: Telstra obviously have technicians
everywhere. They can service things quickly, efficiently. Their rollout can be as quick
as CCA wants it. Itís definitely something thatís unique to Telstra.
VOICE OVER: The work Telstra did for CCA on M2M technologies was just part of a much larger
whole of business commitment. TERRY: We did a little bit of try before you
buy and we outsourced some services there and Telstra did a very good job of that and
Iíve got to say weíre really delighted with the relationship.
DAVID THODEY: The partnership with CCA really means a lot to Telstra and to me personally
We really want to provide great technology and help CCA be successful with their customers.
That's real. It's not just hype and it's really based on solid financial outcomes.
VOICE OVER: Thanks to its commitment to technology and innovation, CCA is now reaping substantial
rewards. TERRY: From a financial perspective we've
had eight out of ten years of double digit earnings growth. And our returns to shareholders
are nearly double that of the ASX top 100 companies.