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Serbia. Belgrade.
40 degrees Celsius in the shade.
Tuborg Oasis is a place in this hot city with ice-cold Tuborg waiting for you.
How to find Tuborg Oasis?
We combined Google Maps and Twitter,
allowing you to reach the Tuborg Oasis in two simple steps.
Tweet with #TuborgOasis and invite your friends to join in,
and find the Oasis in the city.
People have tweeted and retweeted.
They used #TuborgOasis in all of their tweets.
They invited their friends and quickly found locations around Belgrade.
Banners were another way of advertising on leading local sites and portals.
The faster they tweeted, the closer they were to refreshment.
We created a buzz on twitter which started to flow over into other media.
Blogs wrote about us and Facebook users wondered what Tuborg Oasis was.
By the end of the campaign over 550 people joined the search.
Over 200,000 Twitter users witnessed the search for Tuborg Oasis.
Belgrade has survived the summer.