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Current Research at INCAE
Niels Ketelhöhn Full time Professor, INCAE Business School Strategy and competitiveness
Currently there is a lot interesting research initiatives at INCAE.
We are doing consumer behavior and data mining with the credit cards usage.
How is the current behavior of consumers,
this as an example in the marketing field.
As an example, there is research as well, in the water prices in Latin America,
and how does that impact the culture and other aspects,
with our Sustainable Development Professors.
We are doing research about innovation, competitiveness, and politics,
which are very interesting how they relate with the president's approval ratings.
Also research with a very interesting results on women leadership,
in Latin American corporations,
and I am not talking about Central America only, I am talking about the entire region.
Also in the regional banks and
banks of different countries.
We are determining if there are differences
and how the participation of female managerial participation can be increased
the women managerial participation.
What is their performance and why they don´t go further
with certain levels despite of having better performance.
We are doing research on Latin American banking,
about their concentration, size, influence and profitability.
Research of new business, how new family business participates.
We are doing this with Babson College.
So there’s a series of very interesting research initiatives here in INCAE,
which have an impact for the entire region.