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My name is Jenny Sutter and I’m the Director of Marketing for Ideal Image Laser Hair Removal.
Ideal image is a laser hair removal company. We currently have 78 centers across the country
with opening 15 to 20 more just this year alone and plans for more in the future. Yodle
has been our preferred online marketing partner since late 2008, early 2009 when I decided
that we really needed to incorporate some paid advertising, online advertising into
our mix. We currently use Yodle for their paid search. We have always done our search
engine optimization in house. And one of the biggest reasons that Yodle really sold me
and I chose to go with Yodle for paid search was because they were completely honest with
me. While they offer their own SEO package, they really just flat out told me that they
don’t want to tackle our SEO because we were already doing such a great job with it
and they just really wanted to focus that on collaborating that with paid search. So
the honesty alone really kind of sold me. As the Director of Marketing, it’s my job
to not only to drive leads, but to drive successful leads. So return on investment is extremely
important to me. When we first launched with Yodle I was very impressed to find that we
immediately saw a great return on investment and as the years have progressed we’ve only
gotten better. Currently, Yodle yields us about an eight to one to a ten to one return
on investment. You really can’t ask for much better than a ten to one return on your
investment. The best thing about Yodle in my opinion is definitely their customer service.
So not only do I depend on them to drive us leads, but I also I really rely on them to
give us great customer service and that they do. I know that any given moment in time I
can give at least four different people a call and they will be there to answer any
of my questions, to give me any insight or problem solve anything that I might have.
With Yodle yielding us a ten to one it really helps drive up our overall return on investment
which is exactly what I expect from a great company.